Exam 2 - Marketing Part 1

Which of the following is NOT one of the typical advantages of e-procurement systems

Improving customer-supplier relationships

The buyer makes the fewest decisions in the ________ and the most in the ________ decision.

straight rebuy; new task

consists of many different people who play multiple roles in the buying process.

. The buying center

is a characteristic important in influencing an innovation's rate of adoption and described by the degree to which the innovation may be tried on a limited basis.

Divisibility

If competitors cannot easily copy the benefit a company chooses to promote, that benefit is said to be _________.

preemptive

Which adopter group is first to adopt a new product?

Innovators

H2Coast, an automobile manufacturer, produces fuel-efficient hybrid vehicles that are targeted toward high-end exoticvehicle collectors with ample leisure time. H2Coast most likely segments the consumer market based on ________ variables.

psychographic

A purse company's ads feature the members of a popular reality show about housewives. Product sales increase significantly among fans. From fans' viewpoint, the reality show is a

reference group

Which of the following refers to the degree to which an innovation fits the values and experiences of potential consumers?

Compatibility

Which of the following is NOT a psychological factor influencing consumer buying behavior?

Self-concept

Amazon is now promising same-day pick-up of goods as well as local secure pick-up points. What point of differentiation is this?

Services differentiation

Through its mobile Whopper Detour promotion, Burger King offered discounted Whoppers to people close to a competing McDonald's restaurant. This is an example of which of the following?

Hyperlocal social marketing

According to the model of buyer behavior, what is in a buyer's "black box"?

The buyer's characteristics and decision process

Firms that manufacture seasonal products target their consumers primarily through ________ segmentation.

occasion

demand is the term used for business demand that ultimately comes from the demand for consumer goods

Derived

Which type of market-coverage strategy involves targeting several market segments and designing separate offers for each?

Differentiated marketing

Marketers of brands understand that they must figure out how to reach ____________ that can exert social influence on others.

opinion leaders

Which of the following are tradition-bound, suspicious of changes, and adopt the innovation only when it has become something of a tradition itself?

Lagging adopters

Which value proposition offers not only higher quality, but also confers prestige upon the buyer?

More for more

What is the first step of the buyer decision process?

Need recognition

The business buying process can be a complex and complicated process with eight basic stages. Which of the following is the first stage in this process?

Problem recognition

determines if a buyer is satisfied or dissatisfied with a purchase.

The relationship between the consumer's expectations and the product's perceived performance

According to Maslow's hierarchy, which of the following needs would a person seek to satisfy first?

Thirst

All the individuals and households that buy or acquire goods and services for personal consumption are known as the ________ market.

consumer

Consumers go through five stages in the process of adopting a new product. In the ________ stage, the consumer considers whether trying the new product makes sense.

evaluation

When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by

generating person-to-person brand conversations

Dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies is known as

market segmenting

Consumers obtain information from numerous sources. Which of the following involves dealer and manufacturer websites, packaging, and displays?

Commercial sources

Social class is a type of ________ characteristic that influences consumer buying behavior

cultural

User status, usage rate, and loyalty status are examples of which type of segmentation variable?

Behavioral segmentation

Technological, political, and competitive influences are categorized as which type of major influence on business buyer behavior?

Environmental

In 2015 Target eliminated its "pink" and "blue" aisles, and it now sells lines such as a collection of back-to-school clothing, accessories, backpacks, and bedding that appeals to both boys and girls. This is an example of which type of marketing?

Gender-neutra

__ is one problem with business-to-business e-procurement.

Suppliers being pitted against one another

The type of segmentation that forms segments of consumers who have similar needs and buying behaviors even though they are located in different countries is known as _________.

intermarket segmentation

When a company engages in ________marketing it ignores market segment differences and targets the whole market with one offer

mass

The type of segment characteristic in which the size, purchasing power, and profiles of the segments can be quantified is known as __________

measurable

The customer journey concept

takes a holistic view of all the experiences a consumer has with a brand