Exam 2 mass comm MC
As of 2017, how many Internet users were there worldwide?
3.7 billion
On average, how many hours per day does a child between eight and eighteen spend in front of some kind of screen (TV, computer, or smartphone/mobile device)?
6.5
According to a recent study, __________ percent of American consumers binge-watch TV.
70
Which of the following features is a crucial element for online communication to reach its full potential as a mass medium?
Bandwidth
__________ allow us to receive vast amounts of verbal and visual information from a variety of global sources.
Broadband connections
Why is cable television able to produce more innovative and edgy content than network TV?
Cable television is unfettered by FCC content restrictions on network profanity and partial nudity.
Which browser has the biggest market share?
Chrome
Why is radio the most widely available medium of mass communication around the world?
Compared to television, radio is highly portable and less expensive to produce, transmit, and receive.
The primary function of the American motion picture industry is to __________.
Entertain
__________ is HBO's most-watched series to date.
Game of Thrones
What accounts for the explosion in online video gaming?
Graphical user interface (GUI)
Now that the American movie industry has adopted digital technology at all levels of production, audiences should enjoy which of the following?
Improved picture quality (including 3-D), sound, and movie availability
__________ labels have the majority of music titles.
Independent
What proved to be an unanticipated problem with Google Glass?
Invasion of privacy
The current president of Lucasfilm is __________, who identifies the essence of great film as great __________.
Kathleen Kennedy; storytelling
Which of the following assertions about professional gamers is accurate?
Korean teams are known to practice upwards of 70 to 80 hours a week.
Which of the following would best be categorized as a noncommercial radio station?
National Public Radio (NPR)
__________ claims the top fourteen video-game titles and seventeen of the top twenty titles.
Nintendo
Why can online retailers like Amazon afford to stock the merchandise of lesser-known artists?
Online retailers don't have to worry about display space like a physical store does.
Which of the following assertions best explains why radio is used globally as an emergency broadcast system?
Radio is highly portable and can utilize a variety of power sources.
Which assertion about reality television is correct?
Reality television is profitable for networks because production costs are much lower.
Which of the following is a criticism of gamification?
Rewarding relatively trivial actions creates a false sense of satisfaction.
Which of the following best summarizes the main difference(s) between satellite radio and traditional radio?
Satellite radio is a subscription-based service with fewer limitations on content, better audio quality, and access to a much larger territory than traditional radio.
Satellite radio is often of little use during emergency situations. Which of the following best explains why?
Satellite radio utilizes computerized automated systems to play songs, and DJs often host remotely, making adaptation to a changing situation impossible.
What is the biggest promotional vehicle for music in the 21st century?
Social media
TV commentator Les Brown claims which genre of programming constitutes a near-perfect form for television?
Sports
Which is the world's most popular digital music service?
Spotify
Reflecting the growing Latin American population in the United States, in the 1980s the Reliance Capital Group launched which Spanish-language network?
Telemundo Group
What was the first of two changes that radically altered the video market?
The move from videotapes to DVDs
What is the position of the movie industry on the trend toward subscription streaming services?
The movie industry dislikes this trend because profit margins are lower with digital streaming.
The recording industry is similar to the book-publishing industry in which key way?
The vast majority of releases in both industries sell less than 5,000 copies per year.
Which of the following best summarizes the difference between direct downloads and subscription services?
Unlike direct downloads, subscription services require a monthly fee, and the music is accessible only as long as the subscription is active.
Concerns raised about binge-watching TV are similar to those regarding the potentially harmful effects of __________.
Video gaming
Which of the following features are added capabilities for the latest generation of consoles, such as Xbox One, PS4, and Wii U?
Voice commands and face recognition
By 2006, Nintendo had leapfrogged ahead of Microsoft and released which wildly popular console that included handheld motion controllers?
Wii
A major reason why self-reports of radio usage tend to be underreported is __________.
consumers often play the radio in the background as a filler while they engage in other activities
Appealing to just about everyone, young and old alike, recorded music serves a variety of functions, primarily __________ and __________.
entertainment; cultural transmission
Common symptoms of video-game addiction include dry eyes, carpal tunnel syndrome, and __________.
lying to employers and family about gaming activities
Slacker, Pandora, Spotify, and the like often promote their services as __________ radio stations.
personal
Because of increasing broadband access and growing ranks of cord cutters, cable companies have begun to offer __________.
skinny bundles
In 2009, social games like Farmville and mobile games like Angry Birds became wildly popular, moving game playing to __________.
social-networking sites and smartphones
Large-scale computers in the second half of the twentieth century could not communicate with each other prior to the creation of _________.
the Internet
Broadcast radio stations are given call letters designating the station according to __________.
the geographic location in which they operate
The first national computer network connected many __________ around the country for advanced, high-speed computing applications and research.
universities
The switch to an entirely digital signal freed up bandwidth space, allowing broadcasters and cable operators to offer new products such as __________.
video-on-demand
