exam 2 short answers

Explain several of the management risks of using social media. Describe the attributes of a good social media policy.

Underestimation of labor costs • Absence of dependable return on investment • Customer privacy • Dependence on social media application provider

Describe the impact of the increasing use of mobile social media on advertising. Explain several of the key characteristics of social media software.

Hardware, Software, Data,Procedures, People. Free, fun, frequently changed, wide variety, and businesses have little input

List several business processes supported by AI.

Medical Diagnosis, Locating Expertise, Fraud Detection, Human Authentication, Image Classification, Web Advertisement Placement.

Explain why user involvement is critical during database development. Explain why it is easier and cheaper to change a data model than to change an existing database.

they need feedback to improve.

1. Explain neural networks and how they work. 2. Describe the five components of an AI IS. 3. Explain the difference between broad and narrow AI. 4. Describe the Turing test

1. A neural net is an adaptive system of nodes and connections that learn.Common domains for neural nets are Google's language translator, spell checkers, and vehicle control, game playing, and speech recognition systems like Apple's Siri and Amazon's Alexa. 2. five components as other IS: hardware, software, data, procedures, and people. 3. narrow AI: using AI to accomplish a narrowly defined intelligent task such as generating a recommendation, broad AI is a general intelligence that can be applied across a broad set of tasks such as counseling, planning, or goal setting. 4. An AI passes the Turing test if it can fool individuals into thinking they are talking with a real person.

1. Explain each of the three Intelligence process activities. 2. Define knowledge and give a specific example of how that knowledge is justified. Describe knowledge management and how it differs from the Intelligence process.

1. Data Aquisition, BI Analysis, Publishing results. 2. For example, I know a stop sign means I must stop my vehicle—my belief that I should stop is justified by the law; I know we landed on the Moon in 1969 because my belief is justified by historical evidence.

1.Describe the three general AI techniques. 2. Describe how expert systems work. Give an example of an If/Then rule. 3. Explain how an inference engine works. 4. Explain content management systems and the type of knowledge they are typically used with.

1. Each AI techniques acquires, stores, and applies knowledge in different ways.2. Expert systems are rule-based systems that encode data from human knowledge in the form of If/Then rules. Such rules are statements that specify that if a particular condition exists, then some action should be taken. 3. One example is the rules that could be part of a medical expert system for diagnosing heart disease. 4. support the management and delivery of documents including reports, Web pages, and other expressions of employee knowledge. Typical users of content management systems are companies that sell complicated products and want to share their knowledge of those products with employees and customers.

How are robots different than AI? Explain each of the three attributes of robots. Explain what each of the four D's means.Explain the challenges of using robots.

A robot is an autonomous, lifelike machine that performs an action in place of a person.In this domain, robotics is the design, construction, and use of autonomous machines that mimic human or animal actions.• Autonomy • Lifelike • Physical Motion. also shows that robots typically perform roles that are dirty, dangerous, dull, or distant. These four D's are a good way to determine if a role might be more suitable for a robot than a person.A number of studies suggest that robots contribute to unemployment; they take jobs away from people.

Explain why AI can be expensive to develop. Describe why AI often fails to meet high expectations. Explain how the limited understanding of the mind limits progress.

A single AI application can require many labor hours from expensive experts in the domain under study and AI designers. A second challenge is the high expectations of AI. Proponents of AI hoped to be able to duplicate the performance of highly trained experts, like doctors. It turned out, however, that no AI has the same diagnostic ability as knowledgeable, skilled, and experienced doctors.

Name the three components of a database design.Describe two steps in transforming a data model into a database design.

Database design is the process of converting a data model into tables, relationships, and data constraints.The first concept is a foundation of database design, and the second will help you understand important design considerations.

Describe several of the content management system challenges.

First, most content databases are huge; some have thousands of individual documents, pages, and graphics. Second, CMS con-tent is dynamic.Another complication for content management systems is that documents do not exist in isolation from each other.A fourth complication is that document contents are perishable. Documents become obsolete and need to be altered, removed, or replaced.Finally, content is provided in many languages.

List and explain four problems at Wood Hospital that led to the situation described in the opening vignette.

First, no system should be designed with two different, identifying numbers that have the exact same format.Second, it is exceedingly unlikely that any hospital deletes patient data upon a patient's death.In addition, it is possible that the hospital's database is mis-designed. Consider the relation-ship between Patient and Insurance Policy.the relationship between Patient and Insurance Policy is 1:N. This design is incorrect if multiple patients are covered by the same policy; it should be N:M and not 1:N.

Describe the unique wrinkle of social media. Explain the two objectives of users in the social media process. Describe the objectives of businesses and app providers. Explain Enterprise 2.0 and give an example. Describe the efficiency objective for social media

For any business to use social media successfully, its managers need to understand the objectives of the social media process. However, like other dynamic processes, the social media process has few well-accepted objectives. For example, people use social media to communicate, share, support, and entertain while the objectives of a business may be to boost sales or respond to customer complaints.

Give several examples of business processes supported by social media IS. Describe the promotion process, including its objectives.

Promotion Customer service Crowdsourcing Knowledge management Hiring Innovation Product development Financing Project management is the process of sharing data about a product or service with the objective to improve awareness and sales. Traditionally, businesses executed promotion via well-crafted messages from the business to a broad customer base; however, with social media, promotion now includes sending informal messages and messages among customers in narrow customer groups.

Explain user-generated content and give an example. Describe the two activities of the social media process. Provide an example of how a business has used social media.

Social media are Web apps that support the creation and sharing of user-generated content. User-generated content is publically available content created by end users. A social media information system supports the two activities in the social media process: creating and sharing user-generated content.

Describe how the objectives of a dynamic process differ from a structured process. Explain the three effectiveness objectives and the efficiency objective of the typical collaboration process.

The output of collaboration is the deliverable—a homework assignment for a student team, a budget plan or new product for a business team.The other two objectives are process, not output, objectives—they address how well the team worked together, not the product they delivered.

State the purpose of a database. Explain the circumstances in which a database is preferred to a spreadsheet.

The purpose of a database is to keep track of things. When most students learn that, they wonder why we need a special technology for such a simple task.If the list is long, put it into a spreadsheet. In fact, many professionals do keep track of things using spreadsheets. If the structure of the list is simple enough, there is no need to use database technology.

Explain capital and describe the three types of capital. Explain the possible benefits of social capital for business.

Traditional capital refers to investments into resources such as factories, machines, manufacturing equipment, and the like. Human capital is the investment in human knowledge and skills for future profit. By taking this class, you are investing in your own human capital. You are investing your money and time to obtain knowledge that you hope will differentiate you from other workers and ultimately give you a wage premium in the workforce. Social capital is the investment in social relations with the expectation of returns in the marketplace.

Explain the concept of viral and why it is important to business. Describe the general rule about how often a business should describe its own products.

Viral content could be very good news for a business if the content shows the business in a positive light. However, viral content can also be risky—Starbucks wanted to give free iced coffee to friends and family members of its employees, but when the announcement went viral, it had to pull the plug on the offer.

Name the components of a database application system and sketch their relationship.List five popular DBMS products.

application systems also have the other three components: hardware, people, and procedures. Because the purpose of this chapter is to discuss database technology, we will omit them from this discussion.Popular DBMS products are DB2 from IBM, Access and SQL Server from Microsoft, and Oracle Database from the Oracle Corporation. Another popular DBMS is MySQL.

Explain why collaboration is increasingly important in business. Distinguish between cooperative and collaborative teams and give an example of each.

it's a social activity, a team sport. Collaborating teams accomplish work that creates value for customers; it is the glue that holds an organization together.While collaboration has always been important, it is becoming increasingly essential as strategies, processes, products, and services become more complex. The more complicated the work, the more collaboration is needed to take action.