Exam #3 MKT 305 (Chapters 11-14)

Subculture

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

All of the Above

A component of a person's subculture is ________.

Homogamy

A tendency for people to marry in a social class similar to their own is called ________.

Reference Group

A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

Marketing

All of the following are subsystems in a culture production system EXCEPT a ________ subsystem.

Spendthrifts

Consumers who buy everything in sight are called ________.

Personality

Culture is best described as a society's ________.

Conspicuous Consumption

Harry was the lead singer in a band that hit it big. For his birthday, Harry had two hundred friends flown by chartered jets to a private island in the South Pacific. They ate the most expensive food, and every morning the bungalows were burned to the ground and rebuilt for the next night. Harry's party is a good example of ________.

Reinforces our existing product preferences; tries to create new product preferences

In general, advertising is more effective when it ________ than when it ________.

Opinion Leaders

Individuals with the ability to influence others' attributes or behaviors are considered ________.

Cooptation

It is quite common for mainstream culture to modify symbols identified with "cutting edge" subcultures and present these to a larger audience. Such cultural products undergo a process of ________, by which their original meanings are transformed by outsiders.

High-Context

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

Conspicuous Consumption

John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.

Surrogate Consumer

Meagan is planning her wedding and wants everything to be just right. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.

Discretionary Income

Money available to a household over and above what is required to have a comfortable standard of living is called ________.

Acculturation Agents

People and institutions that teach the ways of a culture are called ________.

Bandwagon

The pressure to conform that escalates as more and more group members "cave in" is called ________.

Ideology

Which functional area of culture is most closely related to the idea of a common worldview?

High-Content Culture

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

Norms

________ usually dictate what is right and wrong, acceptable or unacceptable.