f u c k you sophie
accuracy
reporting factually correct information
freelancers
workers who make a living by accepting and completing assignments for a number of different companies - sometimes several at one time
hard news
a news story marked by timeliness, unusualness, conflict, and closeness
alternative weekly
a paper written for a young, urban audience with an eye on political and cultural commentary
blog
a sort of diary or journal that may describe the events surrounding the coverage and that invites reader responses
beat
a specific, long-term assignment that covers a single topic area
national ads
advertisements placed by large national and multinational firms that do business in a newspaper's geographic area
direct mail firms
advertising firms that mail advertisements directly to consumers' homes
marriage mail outfits
advertising firms that specialize in delivering circular advertisements that might otherwise be inserts as FSIs in newspapers; they produce sheets and brochures from several advertisers that are bundled together
24/7
around-the-clock news organizations that constantly update stories and present new ones
podcasts
audio recordings that can be downloaded to MP3 players
newspaper distribution
bringing the finished issue to the point of exhibition
syndicates
companies that sell soft news, editorial matter, cartoons, and photographs to newspapers for use
education
content that is purposefully crafted to teach people specific ideas about the world in specific ways
shoppers
free, nondaily newspapers, typically aimed at people in particular neighborhoods who might shop at local merchants and designed primarily to deliver coupons and advertisements, though they may also carry some news or feature content
investigative reports
in-depth explorations of some aspects of reality
managing editor
individual who coordinates the work of the sections (or departments) within the newspaper
columnists
individuals who are paid to write editorials on a regular basis - usually weekly, monthly, or daily
journalists
individuals who are trained to report nonfiction events to an audience
blogs
journalistic websites or opinion sites in which writings are in the style of journal entries, often in reverse chronological order
general assignment reporters
newspaper reporters who cover a variety of topics within their department
dailies
newspapers that are published on newsprint every day, sometimes with the exception of Sunday
weeklies
newspapers that are published on newsprint once or twice a week
ethnic weeklies
newspapers that target ethnic and/or racial groups
wire services
organizations that, for a fee, supply newspapers with a continual stream of hard news and feature stories about international, national, and even state topics via high-speed telephone, cable, and/or internet connections
freestanding inserts (FSIs)
preprinted sheets that advertise particular products, services, or retailers
objectivity
presenting a fair, balanced, and impartial representation of the events that took place by recounting a news event based on the facts and without interpretation, so that anyone else who witnessed the event would agree with the journalists' recounting of it; the way in which the news ought to be researched, organized, and presented
total market coverage (TMC)
reaching nearly all households in a newspaper's market area
advertising-editorial ratio
set by the publisher, this ratio determines the balance between the amount of space available for advertisements and the amount of space available for editorial matter in one issue of a newspaper
classified ad
short announcement for a product or service that is typically grouped with announcements for other products or services of the same kind
editorial
subgenre of news that concentrates on an individual's or an organization's point of view
pass-along rate
the amount of sharing between people of a newspaper copy
users
the audience of newspaper websites
cost per thousand readers or cost per mil (CPM)
the basic measurement of advertising efficiency in all media; it is used by advertisers to evaluate how much space they will buy in a given newspaper or other medium and what price they will pay
editor
the executive in charge of all the operations required to fill the news hole
copy editors
the individuals who edit stories written by reporters; they edit for length, accuracy, style, and grammar and write headlines to accompany the stories
soft news
the kind of news story that news workers feel may not have the critical importance of hard news but nevertheless would appeal to a substantial number of people in the audience
news hole
the number of pages left over and available for editorial matter (based on the number of pages needed for advertisements)
pagination
the process by which newspaper pages are composed and displayed as completed pages, with pictures and graphics, on screens
information
the raw material that journalists use when they create news stories
deadline
the time when the final version of reporters' work has to be in
