FCS 375 Final

_____ lamps re the least expensive to operate and use only 1/5 as much electricity as incandescent lamps to provide the same amount of light.

Fluorescent

To employ ______ balance in a home furnishings display, you might place a mirror in the exact center of a mantelpiece and split a pair of candlesticks at an equal distance from the mirror's edges.

Formal

The grocery of the early 1990s was a _____ where shippers did not handle products before they paid for them.

Full-service store

Most grocery stores today use a(n) _____ floor layout becuase of their sheer size and the quantity of gondola fixtures required to house their inventories.

Grid

______ Lighting provides the closest color rendition and longer lamp life and offers the highest lumen efficiency of any system.

Haologen

_____ windows may feature the latest decorating trend, create a lifestyle vignette, or encourage shoppers to create restaurant-like ambience in their ow dining spaces.

Home fashion

The trends toward longer working hours and more demands on peoples' free time has resulted in the growth of HMR business. This acronym stands for

Home-meal-replacement

Successful store signs have a(n) _____ that is so clear, that even if they were taken our of the store environment, the ______ of the store would be evident.

Identity; name

Among the earliest discoveries that on-line retailers made about successful non-store selling was that

Websites must be both attractive an easy to navigate and product delivery must be accurate, quick and inexpensive.

Like diplay techniques, fashion savvy can be learned. Savvy is

a sense of what is effective and appropriate to trend fashion looks

Supplemental light fixturing that adds "sparkle" and "punch" to displays and creates special focal points in areas that already have general light sources is known as

accent lighting

When they are merchandised effectively, walls will become

destinations

Aesthetic design elements have influenced nearly every item in apparel and home retailing and now have reached out to inclde

fresh and processed food products

The _____ display window has a solid back wall, two sidewalks, and a glass front facing the street or the leaseline.

fully-enclosed

Walls help to

- Define the store's shopping spaces - Move shoppers through the store - support store image - display merchandise

Ther are more unusual foods in neighborhood grocery stores today, thanks to recent trends in ethnic migration. This trend is reinforced, at least partially, by

- The fact that many newcomers open restaurants featuring foods from their native cultures and Americans adopt the foods quickly. - Travel abroad that introduces American to foreign flavors and exotic delicacies that they would like to continue enjoying at home. (A and C are correct)

The term LAMP is the definition for

- a single light bulb - a complete lighting fixture that has a bulb, a power source, a base, and a "shade" that is either purely functional or decorative. - the decorative "can" that hides the spotlight in the soffit. (all of the above)

Select the accurate statistics describing "time-crunched" shopping.

- a typical grocery shopper finds 20,000 product choices, five of which are new every day. - a typical shopper scans 300 items per minute seeking needed products and possible suggestions for wanted items. - 2/3 of grocery shoppers enter stores without formal shopping lists. - 90% of shoppers don't check for advertised specials, 80% shop without coupons. (all of the above)

Display hangers

- are often used as mannequin alternatives on waterfalls and face-outs - are sometimes customer made for grid and slat wall systems - may have a lower bar for draping a pair of pants or clips for a skirt (all of the above)

On the prime goals for visual merchandisers doing merchandise coordination of the selling floor is

- creating fashion image - creating multiple sales - creating easier shopping - creating logical adjacencies

The store that uses basic design elements and merchandising strategies to create a welcoming place where shoppers can inspect and purchase merchandise

- has effective atmospherics - uses viral merchandising techniques as part of its strategy - is ale to project store "personality" and brand image. (all of the above)

Beyond the mission statement that drives retail brand image, other factors include the ongoing relationship between:

- merchandise and services relative to pricing policies - customer self image and a store's internal and external appearance -sales associates and their special or regular customers (all of the above)

props are

- objects other than merchandise used in a display - never more imporatnt than the merchandise shown on the wall.

Expierenced retail visual merchandisers may possess skills that can translate effectively into

- photostyling for ads and catalog merchandising - fashion coordination and styling for TV shopping networks - styling merchandise for digital photography on e-tailing websites (all are correct)

Tabletops are "portable stages" that offer grocers great flexibility to:

- present seasonal product offerings - Cross-merchandise food products with cooking and baking utensils - offer samples of new products - suggest products that will complete a special menu (all of the above)

When deciding whether or not to sign every single fixture i the store, visual merchandisers must consider

- the expense of suing so many signs - the potential loss of visual impact making selected items stand out from other merchandise

Accent lighting fixtures are an excellent way to add

- warm, incandescent light effects that enhance atmospherics - interest and personality to wall treatments - additional thematic elements to carry out the store's overall deco theme - atmospheric or decorative lighting to wall treatments

You can coordinate merchandise by

-Fabrication -Trend -Color -End-use (all of the above)

Because of their small square footage, kiosks are ideal for

-testing strategies - specialized and/or seasonal products

Slect the most common fixutre sign sizes from the following

5.5" x 7" 7" x 11" 11" x 14"

Lighting effects, sound levels, aromas, traffic patterns, signing, attractive fixtures, and well-displayed merchandise are all _____________ elements.

Atmospheric

In the fashion industry, a ____ is a fashion show runway used be offering unobsutructed views of models and garments

Catwalk

The rule for selecting color themes for walls is

Choose only one color group or scheme per wall section

______ is the degree to which lighting allows colors to be viewed under conditions that are closest to those offered by natural light. The lighting industry uses the terms CRI when listing the specifications on each lamp.

Color Rendition

An easy way to coordinate patterns within one fashion outfit is to

Combine a sing large pattern with a single small pattern

The color scheme that consists of blue and orange is an example of a _____ color scheme.

Complemetary

_______ is (are) the signing elements that communicate(s) the facts about the product to the shopper.

Copy

Special events make stores into ____ for entertainment and education as well as goods and services.

Destinations

Non-window display spaces located strategically throughout the store to create strong fashion statements are known as

Fashion Editorials

When coordinating an outfit for a mannequin or a presentation, mixing brands is acceptable

False, mixing brands in a coordinated outfits leads to a fragmented identity that is counterproductive to a store's fashion leadership.

Selecting window props in the correct theme and scale is more important than selecting the correct merchandise.

False, nothing is more important in the window display than the merchandise.

Visual merchandisers traditonally decide what items will go into display windows

False. Buyers request windows and ads, informting the advertising and visual departments what has been purchased and when it will arrive so they may schedule supporting ads and presentations

Choose the elements of the fashion cycle that appear in the correct order

Incoming or testing pre-peak peak post-peak outgoing

Freestanding display windows, with glass on all four sides, rendering them viewale from all directions are known as _______ windows.

Island

Signs that picture apparel or home fashions in use are known as

Lifestyle graphics

The text lists three action steps to help you "jump start" your creativity. They are:

Look. Compare. Improve

general lighting guidlines suggest that any adjustable lighting fixtures should be focused on _______ rather than blank walls and floors.

Merchandised selling fixtures

Signs that describe return policies, list store hours, and relate to the day-to-day business of a store are called

Opertaional signs

Today's designer kiosks really had their origins in the ______ industry.

Point-of-purchase

When you stand at the store entrance, looking into the store, the walls you can see in your immediate range of vision are known as

Priority walls

________ Can be defined as a relationship between the size, scale, or optical weight of two or more things.

Proportion

When a retailer opens a new store with a design or layout that has not been use before, or when existing stores are remodeled based on a design for one "sample" store, the retailer is using a

Prototype design

When lighting a window background done in red paint of garments made by red textiles, use a ______ lamp to "pop" the color, adding brilliance to its overall effect

RED

a non permanent cart located in a high traffic area of shopping malls is called and RMU, which stands for...

Retail mobile unit

There are eight stages in the consumer information processing model. The first four are esposure, attention, comprehension, and agreement. Select the items that complete the list in their proper order.

Retention Retrieval Consumer Decision Making Action Taken

The role of the visual merchandising department is primarily

Sales Supportive

Under the _____ umbrella, fashion shows, cultural exhibits, product demonstrations, and book signings are one of the retailer's most effective strategies for bringing shippers into the store

Special event

The _____ area of the department is set aside to sample items or styles that the buyer believe will soon become popular.

Test

The typace (font), size, and copy style chosen for a sign can effectively communicate ______ to shoppers.

Tone

Selling departments can be divided into five general areas for regular merchandising

Trend Test Shops Basics Key Items

A color scheme with orange, green, violet is an example of a ______ color scheme.

Triadic (three colors)

The ideal format for an accessory build-up is the

Triangle, using an odd number of subordinate items.

Like other aspects of store decor, it is very important that the style of fixture used fits into the store environment and complements the store's brand image.

True, because the store's image includes every aspect of interior design including appropriate fixtures and furnishings.

One of the risks of hand-lettering signing is the ____ look that results when employees do not spell correctly, punctuate properly or proofread accurately.

Unprofessional

Guidlines for positioning dry grocery products on shelves suggest that products should always be fronted, centered and aligned with all labels clearly visible to shoppers. In addition, brand selestions should be ranked from top shelf to bottom shelf in _________ presentations

Vertical

General lighting that determines color rendition is the major function of

ambient lighting

Fashion apparel is seperated by end-se on walls, on fixtures and within department selling areas,

and each outfit you coordinate must also begin with end-use in mind

Decor and layout strategies that can be "layered" into the basic shell of the store to enhance the shopping environment are known as

atmospherics

When you compare the lighting styles use in victoria's secret and a walmart, yo have an example of the way that lighting affects a store's

atmospherics and brand identity

When designing a cart to be merchandised for a mall, one of the more important steps involves.

avoiding blind spots that might encourage shoplifting

The first guidance for effective signing presentation is

be certain that a sign is necessary

Success in the field of visual merchandising depends on:

being able to infuse creativity into every part of the job

The store's identity and the value that customers associated with shopping there and buying its products is refered to as (its)

brand image

Grocery retailers who utilize special feature fixtures for produce and bakery items may elect to use ____ layouts.

combination grid and free flow

by controlling the window's lights, props, colors, textures, scale, mannequins, forms, signing, and theme, the visial merchandiser controls....

communication

Commiting a fashion faux pas means that you have

coordinated fashion merchandise incorrectly

Architectural soffit treatments are used to

create focus areas and add interest to permiter walls in a store

Strategic merchandise displays employing colorful impact have the power to

draw shoppers to specific areas of the store, and from one display to another, creating and directing traffic patterns.

The primary (main) store of a retail company is known as the

flagship store

To a retailer, thinking out of the box is another way of saying that you are not afraid to

go beyond what comes naturally to you in order to find new solutions to merchandising problems

Customers entering a grocery store typically

go to the produce section

Gian Luidi Longginotti-Buitoni states that shopping should be an emotional experience. If people believe there is more to a store than a building or merchandise, they will

happily shop there and pay whatever prices are asked.

A store of more than 150,000 square feet carrying both fashion apparel and hardline categories in addition to groceries is classified as a(n)

hypermarket/superstore.

Hybrid markets and superstores are concepts borrowed from European retailing. They are also known as

hypermarkets

The advantage of using a loop layout for a store design is that

it provides aisle exposure for most departments on the "race-track"

The store's _____ represents the boundary between the store space and common areas of a mall, or the boundaries of rented departments and space belonging to a department store

leaseline

Contrary to what you might imagine, the sign's optical center is not in the middle of the sign. Rather, it is located

one-third of the distance from the sign's top edge.

_____ windows usually have little formal display: the merchandise of the store;s fixtures become the display.

open-back

________ are decorative or functional elements mounted to a wall at right angles in order to define, seperate, and frame categories of merchandise presented on shelves and display fixtures.

outriggers

"Dressig down" often breaks the rules about coordinating be end-use. A realistic example of dressing down is

pairing a satin shirt with a pair of denim jeans

If you are a red light on an orange garment, the objects spotlighted will look quite

pale

A drawing that shows how merchandise and selling fixtures should be placed on selling floors, wall sections, freestanding displays, and window presentations is known as a

planogram

The advantage of maintaining a permanent selling floor layout is

predictability - the regular shoppers know where to go to find products that they routinely look at

The phrase "bricks" and "clicks" refers to the nontraditional retail partnerships between

retail stores and internet shopping sites

When total sales are divided be leased square footage, the merchant is able to determine

sales productivity

If displays are placed out of customer reach on top shelves the visual merchandiser must

see that adequate "shopping" stock is placed on lower shelves within shoppers' reach.

The primary requirement for placing merchandise in a fashion department

seperating fashions by end use

The first rule of lighting a display window is...

show merchandise in its truest possible colors to avoid misleading shoppers.

From a creative point of view, presenting merchandise in the confines of a traditional store window is tightly controlled excercise in retail

theatrical production

Store walls act as _______ tools to guide shoppers to products they have come to see and buy.

way-finding