FDOM FINAL
Chris Anderson wrote an article about
"free" in 2006
Google Lineup
-Android Operating System -Search -Youtube -Apps (Spreadsheets, gmail, docs, etc) -Maps -Ads
The future of SEO
-Branding (social, reviews, citations) -Content Marketing (blogs, infographics) -User experience (especially mobile)
Two main factors with search
-Content on the page (and code) -Links pointing to the page (popularity)
Search's Major Functions
-Crawl and Index -Provide Answers -Keep You coming back
80/20 rule
-For the most part, 80/20 applies to entertainment content -20% of major studio films, mass market books, TV Shows and games will become hits -80% is the long tail
What are google's goals?
-Give correct answers -Make lots of money
What's in the (niche) long tail?
-Live tracks, older albums, back catalogs, mashups, covers, remixes, foreign albums
3 rules of the longtail
-Make everything available -Cut the price -Help me find it
Digital photography tips
-Rule of thirds -Lighting -Composition
Zero Marginal Costs
-What's free is the things that can be distributed without increasing the costs of production -Free to Whom? Everyone
Freemium
-What's free: web software and services some content -Free to whom users of the basic version -One of the most common web business strategies
Cross subsidies
-What's free? Any product that entices you to pay for something else -Free to whom users of the basic version -One of the most common web business strategies
The Free Economy
-You can make money by giving away free stuff -The web has made this easier than ever because of the marginal cost of digital -Several different business models for being free- not just advertising
The long tail
-we no longer live with physical shelf space -we get more than just "the hits" -Even "misses" (niche products) can be bought
What % of the top 10,000 titles in any online media store (iTunes, Netflix, amazon) will rent or sell at least once a month?
99% will be bought or rented at least once a month
Right Hook
Asks something of the customer
Who created the long tail in 2004?
Chris Anderson-CEO of Wired
Jab
Does not ask anything of the customer
SEO Companies...
Either try to "game" the algorithm or conform to it
What is "free" about?
Free things like google and yahoo for the dream of giving the customer things for free Gift economy- no advertising involved
Freeconomics
Freemium, Cross subsidies, Advertising, Zero Marginal Costs
How does search work?
Google (and other search engines) crawl every page on the internet. Links lead them down the right path. Engines read code and store selected pieces together to recall later when needed for search. Google takes your search query and scours through billions of documents in less than a second. It provides answers (results) based on it's algorithm
HTML
Hyper Text Markup Language
A "miss" sold is...?
Just another sale
SEO
Search Engine Optimization (Content, keywords, tags, back links, site map
Founders of google
Sergey Brin and Larry Page
Google CEO
Sundar Pichai
Types of videos
Traditional broadcast, documentary, raw, drone, 360, live, explainer, mobile journalism, social
