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Kickstarted stats

Kickstarter has received $100 million in pledges over the last year and has had a number of projects exceed the million-dollar-pledge mark this year for the first time. And now, Kickstarter is up to 23,000 successfully funded projects and more than 2 million backers. To date, more than $230 million has been pledged to projects. Movies, music, city designs, watches, video games Kickstarted: my conversation with Kickstarter co-founder Perry Chen. By Om Malik. Gigaom. May 2012.

2010 Greenpeace campaign to highlight the dangers of offshore drilling - which encouraged people to ..

remix and share their version of the BP logo - is a good example of this approach. [Social media has the capacity to allow multiple, discrete narratives to run at the same time across different networks or within the same website. It is also possible simply to define the context and let the audience create the message] How charities can use social media for digital campaigning. By Abhay Adhikari. The Guardian. April 2012.

Forensic video analyst Grant Fredericks says that when investigators sought information about rioters in Vancouver in 2011,

they received 5,000 hours of video from the public, which helped them find suspects. Boston Marathon Bombing "Crowdsourcing:" How citizens are using the Internet to help solve crimes. By Casey Glynn. CBS. April 2013.

Early viral campagnes

— Napster was its first big client — so it wanted to try something bold. What they came up with was a series of ambitious, animated ads showing the Napster mascot escaping from jail, being revived in a hospital bed and preparing to rock out to hair metal. Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured? By Josh Sanburn. eConsultancy. February 2013.

How companies used Harlem Shake to get popular

from Maker Studios, a Los Angeles company that specializes in making money from YouTube and is partly owned by Time Warner. Maker Studios employee Vernon Shaw noticed the longboarders' "Harlem Shake" videos on Reddit, a major tributary of information on the internet. By Kevin Ashton. Quartz.

Kevin Lewis, said The extent to which friends preferences influence eachother is

minimal lecture 4

Most of the time, you have to spend money to make

money online (not all the time though) lecture 4

STEPPS

Along with five other key principles (or STEPPS: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) Social Currency is a sure fire way to generate buzz. By Jonah Berger. Huffington Post. February 2013.

Why do people use pics more now

"Pictures have also become a short form way of communicating lots of information quickly and succinctly," says Samuals. "The need for publishers to get to the point quicker than ever came about as humans became more pressed for time and content became more infinite. For publishers, it was evolve or risk losing their audience, and the only thing shorter than a tweet or post is a picture." The Rise of Visual Social Media. By Ekaterina Walter. FastCompany. August 2012.

Afshar says. "I believe the very best talent isn't even looking for work,"

"They're mobile and socially connected and too busy changing the world." Tweets, not résumés, are trending. By Bruce Horovitz. February 2013. USA Today.

Mekanism's Harris said you need advertising

no such thing as an accidental viral hit. Everyone hates advertising. Start with a simple human truth. Create a memorable story. A great title is everything. After it uses these principles to develop a piece of content, however, it doesn't leave things to mere chance. Instead, it relies on network of about 500 online "influencers" — each with a sizable social-media following of his or her own — to tweet, "Like" and discuss the advertising campaigns it creates. A single mention from one of these influencers could earn a video thousands of hits within minutes. Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured? By Josh Sanburn. eConsultancy. February 2013.

In 2010, Microsoft released a survey that showed that 80% of HR professionals use

online reputation information as part of their hiring process, and that 70% had rejected a job candidate due to what they found online. The Reputation Economy is Coming - Are You Prepared? By Dan Schaebel. Forbes. February 2011.

problems with online social activism

only 2% of Millennials find their online philanthropic involvement satisfying, says TBWA Worldwide Facebook users quickly lost interest in this charitable endeavor after two weeks, and currently, organ donations via Facebook are at insignificant numbers, according to the Hastings Center. Are Millennials Lazy Or Avant-Garde Social Activists? By Larissa Faw. Forbes. October 2012.

These donors reported also making donations by other channels: online web forms, by mail, and in person. But, interestingly, their least favorite donation channel was

over a voice phone call. Donating to charity by text message: Lessons from Haiti. By Amy Gahran, CNN. January 2012.

Musical imitations are

part of YouTube culture. By Kevin Ashton. Quartz.

Nancy Kolb says the most common examples of law enforcement reaching out involve

posting photos or videos asking for the public's assistance in identifying a suspect or a witness who may be able to provide more information. Boston Marathon Bombing "Crowdsourcing:" How citizens are using the Internet to help solve crimes. By Casey Glynn. CBS. April 2013.

Designer paper/analog brand Moleskine has harnessed the power of visual media to create one of the world's most active, prolific, and creative online communities.

A popular campaign called What's In Your Bag? had users update pictures of the contents of their bags into a Facebook album. The project generated thousands of likes and comments as readers looked at the contents of other bags (which included Moleskine notebooks, naturally), and shared photos with their friends. Inspiring fans to create and spread images, customize their notebooks, organize online competitions, and otherwise engage with the brand on a creative level has set Moleskine apart in its highly specialized market. The Rise of Visual Social Media. By Ekaterina Walter. FastCompany. August 2012.

... the Twitter Revolution

protesters took to the streets in Moldova in the spring of 2009 to protest against their country's Communist governmen because of the means by which the demonstrators had been brought togetherlarewhen student protests rocked Tehran, the State Department took the unusual step of asking Twitter to suspend scheduled maintenance of its Web site, because the Administration didn't want such a critical organizing tool out of service at the height of the demonstrations. "Without Twitter the people of Iran would not have felt empowered and confident to stand up for freedom and democracy," Mark Pfeifle said Small change: Why the revolution will not be tweeted. Malcolm Gladwell. The New Yorker. October 2010

Pebble watch...

rejected by institutional investors but embraced by actual buyers via Kickstarte Kickstarted: my conversation with Kickstarter co-founder Perry Chen. By Om Malik. Gigaom. May 2012.

Laura Lashbrook Colby, Division Director of staffing agency Beacon Hill Associates, say

s LinkedIn is an integral part of how they do business. "LinkedIn isn't considered a requirement for temp positions, but for permanent searches we find candidates through referrals (often a direct result of LinkedIn connections), advertising responses (resumes sent to us directly through our website or an online posting) and LinkedIn (our recruiters call passive job seekers to discuss a specific role that could be a match based on experience)." Lashbrook Colby says, "If we are staffing for a recruiting or sales/marketing/business development role, then it is a big red flag if a candidate has either no profile or a limited profile with a low number of connections." Kedem agrees: "For any job that has an interpersonal component and/or is client-facing, a LinkedIn profile is a must." Recruiters Say: Avoid LinkedIn At Your Peril. By Allison Cheston. May 2012. Forbes.

Instead of asking for résumés, the New York venture-capital firm—which has invested in Twitter, Foursquare, Zynga and other technology companies—asked applicants to

send links representing their "Web presence," such as a Twitter account or Tumblr blog. Applicants also had to submit short videos demonstrating their interest in the position. Union Square says its process nets better-quality candidates —especially for a venture-capital operation that invests heavily in the Internet and social-media—and the firm plans to use it going forward to fill analyst positions and other jobs. No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.

One Facebook site, Swansea Uni Confessions, has been

slammed by the university and its student union. In a joint statement, registrar Raymond Ciborowski and Students' Union president Tom Upton said: "We are seriously concerned about the nature and content of these pages. Undergraduates use the Facebook pages to post tales of what they get up to after moving away from home. Most of the confessions are anonymous - students email their stories to an unknown administrator who then posts it on the internet for everyone to see. But concerns have been raised over what these shady administrators might do with students information after the messages have been sent. Lewd Facebook confessions 'making students unemployable'. Telegraph. January 2013.

In this digital age, U.S. physicians still send and receive

some 15 billion faxes a year. But not Dr. Howard Luks, chief of sports medicine and knee replacements at Westchester Medical Center in Valhalla, N.Y. Social-media tools can boost productivity. Byron Acohido, USA Today. August 2012.

Of those who encouraged a friend or family member to contribute, 75% did so by

talking with others in person, and 38% did so via voice call. By comparison, 34% encouraged others to contribute by sending a text message, 21% did so by posting on a social networking site and 10% did so via email." Donating to charity by text message: Lessons from Haiti. By Amy Gahran, CNN. January 2012.

Bollen and Mao analyzed more

than 9.8 million tweets from 2.7 million users during 10 months in 2008. To ensure that their mood index was properly applied, they only took into account tweets that contained explicit statements of mood (i.e. those with expressions like "I am," "I am feeling," or "makes me") and filtered out information-oriented tweets (or those with URLs). By Jared Keller. The Atlantic. April 2012

Adds and social media

Advertising giant Ogilvy & Mather published a study in October that looked at social media and sales and brand perception. "What we see is a more complex relationship between friends in the context of influence," said Irfan Kamal, the firm's senior vice president of digital/social strategy. The agency studied the media touchpoints of five fast food brands on 400 people. They found that people were two to seven times more likely to increase their purchases from restaurants when they were exposed to those restaurants on social media, said Kamal. Some of that exposure is branded content, he said, but "we do know that social content by friends was influential in impacting purchase." Are We Immune To Viral Marketing? By Eric Smalley. Wired. December 2011.

How to build a reputation online

Become known for one thing. Build your product before you market it. Turn opportunities into hard results and make them visible. Everyone is looking to see what you're capable of before they start working with you. It's the reason why your first job, your first book, and your first internship are the hardest to obtain. Actively contribute to your marketplace daily. You can't afford to go a day without updating your status on social networks. The recommendation engine. As you know, word-of-mouth is the most powerful form of marketing a brand. The reason why services like Yelp.com have taken off is because people trust other people's endorsements of products and places. It's the reason why referrals are the number one source of candidates for jobs and why LinkedIn allows Got Klout? Recently, Klout.com has received some attention because companies are using it to connect to influencers in their respective markets. I agree with Jeremiah Owyang when he states that it offers an incomplete view of a person because it doesn't take into account offline influence and community sentiment. Due to my online presence, What do your colleagues think of you? The Reputation Economy is Coming - Are You Prepared? By Dan Schaebel. Forbes. February 2011.

Carlisle says he reads résumés in an unusual way: from the bottom up.

Candidates' early work experience, hobbies, extracurricular activities or nonprofit involvement—such as painting houses to pay for college or touring with a punk rock band through Europe—often provide insight into how well an applicant would fit into the company culture, Dr. Carlisle says. No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.

Chicago-based Trunk Club. The online men's clothing shopping service launched in 2010 with two employees and hit $1 million in first-year sales. Today, it has 110 employees and expects to reap $15 million in 2012 sales, says co-founder and CEO Brian Spaly. The stylists encourage and assist each other using

Chatter, a software suite from Salesforce that features Twitter-like microposts and chats tied directly into the company's customer-relationship databases. Social-media tools can boost productivity. Byron Acohido, USA Today. August 2012.

résumé doesn't provide much depth about a candidate, says

Christina Cacioppo, an associate at Union Square Ventures who blogs about the hiring process on the company's website and was herself hired after she compiled a profile comprising her personal blog, Twitter feed, LinkedIn profile, and links to social-media sites Delicious and Dopplr, which showed places where she had traveled. No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.

...

Clicktivism: A Model For 21st Century Activism? By Cerian Jenkins. Huffington Post. November 2012.

Hit-and-run and crowd sworcing

In April of 2012, police in Waynesboro, Va., were investigating a fatal hit-and-run when the investigation ran out of steam. department issued a press release with a photograph and description of a piece of metal left at the scene of the crime. Soon, the popular automotive blog Jalopnik picked up the story, and commenters were able to identify the evidence as part of an early 2000s Ford F-150 pick-up. Boston Marathon Bombing "Crowdsourcing:" How citizens are using the Internet to help solve crimes. By Casey Glynn. CBS. April 2013.

Vlad putin meme

January 2012 to the Kremlin's attempt to smear an opposition leader, Alexei Navalny, by publishing a badly-photoshopped picture of him cosying up to a controversial oligarch. The reaction - more effective than any bland denial - was to release online a succession of images showing Navalny in the company of Hitler, Stalin, Napoleon, a cartoon alien, and, most unlikely of all, Vladimir Putin himself Cute cats, memes and understanding the internet. By Tom Chatfield. BBC February 2012

Encouraging text donations

Just over 40% of mobile donors reported encouraging friends and family to donate by text to Haitian earthquake relief. These efforts were surprisingly successful. According to Pew, "76% of these 'encouragers' say that their friends or family members did indeed make a contribution to earthquake relief using their phones. Nonwhite and young donors were particularly likely to spread the word among their friend networks." Donating to charity by text message: Lessons from Haiti. By Amy Gahran, CNN. January 2012.

...

Kickstarted: my conversation with Kickstarter co-founder Perry Chen. By Om Malik. Gigaom. May 2012.

Among [ "Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes."] survey respondents, four distinct categories of supporters emerged

Mainstreeters: Active on social media, but only support causes offline. Minimalists: Only support causes online. Moderates: Balance offline support with online actions, such as liking a cause on Facebook. Maximizers: Support an average of 12 different causes — nearly twice as much as any other category — online and off. Digital Persuasion: Social Media Motivates People to Contribute Beyond Clicks. March 2013

A recent employer study reveals that 91% of employers use social networking sites to screen employees, and 69% have rejected an applicant based on what they found.

Put Forth Your Virtual Best. By Daniel Gulati. Huffington Post. May 2012.

SOFFNN

The resulting public mood time series was then compared to the closing values of stocks in the Dow Jones Industrial Average to assess their ability to predict changes. By implementing a prediction model called a Self-Organizing Fuzzy Neural Network (SOFFNN) By Jared Keller. The Atlantic. April 2012

Where does the word meme come from

The word "meme" comes from evolutionary biologist Richard Dawkins. Bits of information, memes, propagate from brain to brain through imitation, are subject to selection and can be regarded as living structures, he says, "not just metaphorically but technically, By Kevin Ashton. Quartz.

Why did people make Harlem shake videos

They could put their own personal stamp on it and use platforms to share with a global audience. By Geoffrey Colon. Social@Ogilvy. February 2013.

Microsoft recently placed a big bet that the anticipated gold rush for social-media tools will materialize. The software giant last month anted up $1.2 billion to acquire

Yammer, a start-up social network for general business communications. Social-media tools can boost productivity. Byron Acohido, USA Today. August 2012.

The song was engineered to be a hit from the get-go. It was backed bym.

a major label (Universal Music Group) in Japan and South Korea and sprung from the phenomenon of "K-Pop," which is a massive cultural movement. A music scene that is bright, polished, visual, and designed to be shared via texts, tweets, and social networks. The video was polished, scripted, and ultimately meant to be big using social as a distribution platfor By Geoffrey Colon. Social@Ogilvy. February 2013.

John Fischer, founder and owner of StickerGiant.com, a Hygiene, Colo., company that makes bumper and marketing stickers, says

a résumé isn't the best way to determine whether a potential employee will be a good social fit for the company. Instead, his firm uses an online survey to help screen applicants. No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.

Mr. Fischer says he started using online questionnaires several years ago,

after receiving too many résumés from candidates who had no qualifications or interest. Having applicants fill out surveys is a "self-filter," he says. No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.

The Harvard study affirmed that, as in other aspects of life, people's social media relationships tend to

be with people who are like them. Gender, race and socioeconomic similarities govern friendship evolution on Facebook. Friendships also form when people frequent the same places and have friends in common. "From a business perspective social media are obviously tremendously valuable, in particular for understanding who befriends whom and who likes what," said Lewis. Are We Immune To Viral Marketing? By Eric Smalley. Wired. December 2011.

Samuel Warren and Louis Brandeis complained that

because of new technology — like the Kodak camera and the tabloid press — "gossip is no longer the resource of the idle and of the vicious but has become a trade." The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.

This is the leading edge of a sizzling tech trend: the emergence of a new category of social-media systems designed expressly to

boost workplace productivity. IBM, Oracle, SAP and Salesforce.com — and a raft of start-ups, such as Doximity — are developing and promoting these new social-media systems for the workplace. Given big corporations' resistance to change, the proving ground for social-media work tools has been unfolding mostly among small and midsize businesses, so-called SMBs, those with five to 5,000 employees. Social-media tools can boost productivity. Byron Acohido, USA Today. August 2012.

Ingredients of virality (lecture 4)

budget, tiitle sex emotion (laugh = 30 more likely to be shared) music (google > itunes at music) discoverability & endless sharing simple message timely (super bowl) visuals (44% will engage in brands if they post visuals -pintrest national post, target) P2P distribution lecture 4

Stacy Snyder,

couldn't graduate caught partying on myspace The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.

Peugeot ...

creating one of the most successful video ads of last year after its online campaign featuring dub-step dancer Marquese Scott aka Nonstop - already a major YouTube hit - became the second most popular YouTube branded video of 2012. By Lucy Tesseras MarketingWeek.

According to a recent survey by Microsoft, 75 percent of U.S. recruiters and human-resource professionals report that their companies require them to

do online research about candidates, and many use a range of sites when scrutinizing applicants — including search engines, social-networking sites, photo- and video-sharing sites, personal Web sites and blogs, Twitter and online-gaming sites. Seventy percent of U.S. recruiters rejected candidates because of information found online, The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.

GN Entertainment Inc., a gaming and media firm, launched a program

dubbed Code Foo, in which it taught programming skills to passionate gamers with little experience, paying participants while they learned. Instead of asking for résumés, the firm posted a series of challenges on its website aimed at gauging candidates' thought processes. (One challenge: Estimate how many pennies lined side by side would span the Golden Gate Bridge.) No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.

Stock market and moods

economic behavior could be extracted from social media outlets like Twitter, the mediums closest to real-time changes in the public mood. As Bollen and Mao write, large surveys of the public mood from representative samples -- like a Gallup poll or other consumer indices -- are too expensive or time-consuming to conduct, while more informal gauges of moods (like asking a group of people on the street) are generally inaccurate. A tweet, on the other hand, is a perfect unit for measuring changes in the public mood; confined to 140 character morsels and already subject to aggregation by various social media software, Twitter feeds are an easily mined source of public sentiment. By Jared Keller. The Atlantic. April 2012

Millennials say today's social activism incorporates social responsibility into

everyday behaviour. 44% try to practice being green in their daily lives, reports the Intelligence Group. "Millennials view social activism much more as it relates to their overall persona than the generations before them," says Kessler. "Our research indicates they are significantly engaged, but are less active in [individual] actions. [Their social activism] is insinuated in every aspect of their lives." Are Millennials Lazy Or Avant-Garde Social Activists? By Larissa Faw. Forbes. October 2012.

So far, text donations are not allowed for

federal political campaigns, including the presidential race. In December 2010 the Federal Election Commission ruled that those campaigns could not receive donations via text message. This would circumvent disclosure laws for political contributions -- currently anyone who gives more than $200 to a federal campaign must list their occupation and the name of their employer. However, the Huffington Post reported on frenzied efforts under way to enable cell phone campaign donation methods that do not rely on text messages. Stay tuned on that front. Donating to charity by text message: Lessons from Haiti. By Amy Gahran, CNN. January 2012.

The researchers found that the calmness index was the best predictor of

fluctuations in the Dow, predicting whether the market would close up or down between two and six days after a reading was recorded on Twitter. By Jared Keller. The Atlantic. April 2012

Success Kid

has starred in an ad for Virgin Media, Fenton's mad deer chase in a London park has been re-imagined by EE, a baby broke into Gangnam Style dance moves for electronic cigarette firm E-Lites, and a host of brands, including Topshop, Pepsi, Lynx and Ask.com, have created their version of the dance video Harlem Shake, albeit to varying degrees of applause. By Lucy Tesseras MarketingWeek.

Kristy coordinating an offbeat bid by her employer, The Marketing Arm, a division of ad giant Omnicom Group, to hire five summer interns based on

how they respond to five tweets over five days. Those who respond with the best tweets will become job finalists. No one will ask them for résumés. Tweets, not résumés, are trending. By Bruce Horovitz. February 2013. USA Today.

What's a disruptive innovation

innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market Wikipedia defines a disruptive innovation as an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology. By Geoffrey Colon. Social@Ogilvy. February 2013.

S-curve in idea adoption

innovators early adoptors early majority late " laggards Lecture 4

...For a campaign message to be effective and become part of the mainstream, it needs to be adapted around such expressions of

interests. That way campaigns become catalysts for conversations in the digital space that produce meaningful outcomes in the physical world. That might mean using more accessible, inclusive vocabulary to engage new audiences and create new stakeholders How charities can use social media for digital campaigning. By Abhay Adhikari. The Guardian. April 2012.

25 percent of people who watch online vids

Say it's better / (or spend more time) than TV Lecture 4

California or Maryland,

moving forward to allow political contributions by text. Donating to charity by text message: Lessons from Haiti. By Amy Gahran, CNN. January 2012.

70% of recruiters have (rejected someone AND/OR HIRED) b/c

of what they found online lecture 6

ffective social activism must connect with

online engagement with offline action, says Solis Are Millennials Lazy Or Avant-Garde Social Activists? By Larissa Faw. Forbes. October 2012.

The song was engineered to have mass popularity for

radio programmers, and the video ended up parodied into memes by a variety of late night talk show hosts and other online comedians. By Geoffrey Colon. Social@Ogilvy. February 2013.

What did Queen's do about compliments

"Basically, we made a profile, of a person not a page, so that we can tag people," explains Jonker. Users, friends or otherwise, message compliments to Queen's students which are tagged and posted anonymously. "That way, the compliment shows up on our wall and their personal page," she says. The anonymous compliment trend that got its start at Queen's. By Ryan Mallough. Macleans. February 2013.

Richard Jewell

, a security guard accused in the bombing at the Atlanta Summer Olympic Games in 1996. Jewell was eventually cleared of wrongdoing, but not before suffering years of being hounded in the court of public opinion despite never having been charged in the attack. Boston Marathon Bombing "Crowdsourcing:" How citizens are using the Internet to help solve crimes. By Casey Glynn. CBS. April 2013.

Zynga players raised 1mill for Japan relief in

1 week lecture 5

"Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes." The study was released by Georgetown University Center for Social Impact Communication and integrated communications agency Waggener Edstrom Worldwide (WE)'s Social Innovation practice. The study found that

more than half (55 percent) of digitally active, cause-savvy American adults were likely to do far more than simply "like" a cause. Engaging with causes via social media prompted them to donate money (68 percent), donate personal items or food (52 percent), attend or participate in an event (43 percent), and even volunteer (53 percent). Digital Persuasion: Social Media Motivates People to Contribute Beyond Clicks. March 2013

Joe Kessler

...

Companies that did the Harlem shake

By Lucy Tesseras MarketingWeek.

from Pew Research, that

57% search for their own name online. The Reputation Economy is Coming - Are You Prepared? By Dan Schaebel. Forbes. February 2011.

...

By Geoffrey Colon. Social@Ogilvy. February 2013.

Jonah Berger's new book,

Contagious: Why Things Catch On, and the first principle is Social Currency. By Jonah Berger. Huffington Post. February 2013.

Malcolm Webb for AlJazeera followed a screening of Kony 2012 in a north Ugandan village says....

"For many here," Webb says in the report, "the video is simply puzzling." It depicts white Americans who don't have a clear connection to Uganda. Soon, says Webb, "puzzlement turns into anger." Men who are watching the video see it as exploiting devastating local occurrences for the benefit of a Western non-profit organization. Says Webb: "Rocks are thrown, the screening comes to a halt, and the crowd scatters into the night." Why Kony 2012 Went Viral. By Alicia Eler. ReadWriteWeb. March 201

Kony 2012 criticized by Ethan Zuckerman

"The Kony story resonates because it's the story of an identifible individual doing bodily harm to children. It's a story with a simple solution, and it plays into existing narratives about the ungovernability of Africa, the power of US military and the need to bring hidden conflict to light." is the narrative's heavy reliance on the white patriarchal father figure, who is literally out to "save" Africa. Why Kony 2012 Went Viral. By Alicia Eler. ReadWriteWeb. March 201

Joe Kessler of The Intelligence Group, publisher of the trend-spotting Cassandra Report said

"They wanted an opportunity to express their voice and attract attention, which they received. Older [Americans] are focused on results, effecting change, and a material end result. Now there may be a small group [of Millennials] still sitting in tents that may think differently, but the majority viewed [this movement] as a journey, and not about results." whatever that means. Are Millennials Lazy Or Avant-Garde Social Activists? By Larissa Faw. Forbes. October 2012.

When I asked whether Bloomberg would consider a candidate without a LinkedIn profile, Stamer commented,

"Yes - as our priority is hiring top talent, the candidate is ultimately more important than the LinkedIn profile. However, most business professionals we seek for Bloomberg typically have a LinkedIn profile." Recruiters Say: Avoid LinkedIn At Your Peril. By Allison Cheston. May 2012. Forbes.

Ladder of Social Identity

1. Clean up Your first objective is to eliminate aspects of your profiles that may adversely affect your employment chances. Core activities at this stage include adjusting your Facebook privacy settings to hide any questionable photos and status updates, and potentially anonymizing or locking your Twitter account. Update your LinkedIn profile with your latest achievements and be sure to include a snappy summary. Finally, take note of profile photos. Studies have shown that your Facebook profile photo attracts the most attention, but professional (not boring) Twitter and LinkedIn photos are important, too 2. Curate After you've cleaned up, carefully decide who you'll allow past the door. Naturally, your curation approach should differ by platform. Since LinkedIn content is primarily professional, you're able to accept connections more liberally. In contrast, you'll need to make some tough decisions about whether you let potential co-workers and bosses into your Facebook inner circle. B careful who you follow on twitter 3. Interact By this stage, you're ready to leap into the conversation. On Twitter, start following influencers in your target industry and function, and comment on their tweets. On Facebook and LinkedIn, suggesting friends and introducing connections injects you further into the mix. But why restrict yourself to the online world? 4. Promote By promoting other people's content, you're expanding their audience. In this way, retweeting or posting about the work of others is a valuable social currency and a powerful way to stand out. Said one job seeker: "I linked to my interviewer's blog on Quora and he brought it up during the interview.. TEAM PLAYER 5. Create The final rung of the ladder is to become a creator. A proven way to begin is by focusing your original blog posts, tweets and Quora answers on the industry or function of your choice. Align your domain with your job interests, strive for interesting and thoroughly-researched content, and post regularly. Since you've proactively interacted with influencers, and promoted the work of others, don't be surprised if they offer you the same courtesy. Put Forth Your Virtual Best. By Daniel Gulati. Huffington Post. May 2012.

How to manage online reputation

1. Make sure your online persona matches your offline persona 2. Curate your search results. 3. Use the internet to establish your credibility on the topics that matter most to the job search you are actively (or passively!) pursuing. Participate in the online forums and digital communities that matter most to your specialties. 4. Don't rely on privacy settings in social media to "segregate" facts about your life. 5. Take charge of your photos. 6. Don't make the mistake of assuming that because you live a righteous life offline, you will appear righteous online. Your Future Employer Is Watching You Online. You Should Be, Too. By Michael Fertik. Harvard Business Review. April 2012

How the "permanent job search works"

1. Our information is collected online. All of the information about us — from social media profiles, to digital CVs, to credit card transactions, to app usage to the rest of our digital "footprint" — is being collected by third parties. 2. The data is analyzed. Machines compile demographic and psychographic profiles of each of us, based on all of the available data out there. We are all "scored" in different ways. One of the most familiar "scores" is for marketing purposes: 3. Employers use the data analysis to evaluate us. Already, recruiters and hiring managers rely on the internet to research candidates for employment. 75% of employers actively research candidates online. They show further that more than 70% have decided NOT to hire a candidate based on what they've found. machine-based number-crunching tools that will make the entire screening process faster. Employment is joining other fields like higher education (heavily dependent on standardized test scores for admissions), where machine-based scores will determine or all-but-determine our fate. We can illustrate the impact. Using today's technology, an employer can search 1,000 submitted resumes for keywords such as university name, previous employer name, and specialty. The computer can serve up the three people who fit the employer's criteria. The employer reaches out, interviews them, and hires one. More than 99% of candidates didn't even get at bat. Your Future Employer Is Watching You Online. You Should Be, Too. By Michael Fertik. Harvard Business Review. April 2012

Digital donations incr.

10-20% yearly lecture 5

In a new paper entitled Competition Among Memes in a World With Limited Attention, Indiana University researchers Lillian Weng, Alessando Flammini, Alessando Vespignani, and Filippo Menczer analyzed

120 million retweets connected to 12.5 million users and 1.3 million hashtags in order to model how information (as discrete units, or memes) disperses on the social network Scientific Reports authords said, is to "disentangle the effects of limited attention from many concurrent factors," such as the structure of the underlying social network, audience size, baseline behavior for users, and the "intrinsic quality of the information they spread." The goal is to figure out exactly why some memes last longer and travel further than others. By Steve Kolowich. Inside Higher Ed. February 2012.

CareerBuilder recently conducted a survey which found that while candidates may be aware that potential employers are viewing their social profiles, they might not realize that their online personas are costing them a job. A third of the HR respondents said they have found information that has caused them not to hire a candidate, including:

49% shared provocative or inappropriate photos or information 45% listed information about drinking or using drugs 35% had poor communication skills 33% bad-mouthed a previous employer 28% made discriminatory comments The Digital You at Work: What to Consider. By Renee Boucher Ferguson MIT Sloan Review. September 2012.

Tools to measure mood

Bollen and Mao used two tools to measure variations in the public mood from tweets. The first was OpinionFinder, an online mood-tracking service, which analyzed the content of tweets submitted on a given day to provide a positive vs. negative series of public mood, a sort of baseline for the mood of the Twittersphere. The second was a standard psychological tool, the Google-Profile of Mood States (GPOMS), that produced a more subtle scale for measuring moods, generating a series of public moods over days -- calm, alert, sure, vital, kind and happy -- to provide a more detailed and nuanced view of change in public sentiment. By Jared Keller. The Atlantic. April 2012

...

By Kevin Ashton. Quartz.

the voluntary sector is increasingly exploring the potential of social media to contribute to its sustainable operation through digital campaigns.

Create a blueprint for digital engagement, focus on developing an intuitive and organic relationship with social media. It is only when organisations plan effectively, filling the gaps in knowledge that we can avoid the barriers to using digital tools constructively. How charities can use social media for digital campaigning. By Abhay Adhikari. The Guardian. April 2012.

The fact this online interest wasn't sustainable isn't surprising, say analysts.

Effective social activism must connect online engagement with offline action, says Solis. "Brands can use the Internet for influence and resonance, but the missing part is what happens after that communication." He advises all campaigns to tie online actions to specific, on-going, and detailed outcomes. "Otherwise they are just participating as personal avatars without any actual involvement." Perhaps the most challenging aspect about Millennial activism is keeping track of their priorities. In 2007, Millennials ranked their top causes as cancer, animal rights and education. This year, however, education, ending poverty, and the environment are their key concerns, says the Intelligence Group.

[y, "Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes."]

Digital Persuasion: Social Media Motivates People to Contribute Beyond Clicks. March 2013

WHat does visual stimulation mean for brands

Fashion designer Kahri-Anne Kerr uses visual social media sites like Pinterest and Facebook to market her Kahri collection. In the fashion world, visual fantasy sells product, as customers need to see the cut of a garment on a model and feel as though they could make that item work in their own wardrobe. "When I post pictures on Facebook, they get the most feedback of all my posts," says Kahri. Visual media is a great way to share more about what inspires the designs, as well as linking to your online store and straight product shots." The Rise of Visual Social Media. By Ekaterina Walter. FastCompany. August 2012.

the survey [ "Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes."] revealed the following:

Fifty-four percent of respondents indicate they are more likely to support a cause through social media rather than offline. More than half of survey respondents (55 percent) who engaged with causes via social media have been inspired to take further action. Seventy-six percent agree that it's important to them to influence others to care about the charities and causes they care about. Respondents recognize the growing role of social media in effectively getting the word out about global causes. Eighty-two percent agree that social media is effective in getting more people to talk about causes or issues. The most popular way people get involved in global causes is by supporting on social media (38 percent), followed by mailing a donation (27 percent), and making a donation online or signing an online petition (tied at 25 percent). Digital Persuasion: Social Media Motivates People to Contribute Beyond Clicks. March 2013

Tweets and the stock market

Indiana University, Bloomington's School of Informatics and Computing found correlation between the value of the Dow Jones Industrial Average and public sentiment as measured through Twitter. PhysOrg said Associate Professor Johan Bollen and Huina Mao were able to use millions of tweets to generate an algorithm that effectively predicts the impact of changes in the public attitude toward the economy on the performance of the stock market. By Jared Keller. The Atlantic. April 2012

article in Fast Company describes Influencer, a new software tool by Salesforce.com that measures an employee's influence.

It is not so much how many status updates someone posts to a corporate social site — volume can be a drawback — but more an amalgamation of posts, Likes, shares and other attributes that determine an individual's sway. The Digital You at Work: What to Consider. By Renee Boucher Ferguson MIT Sloan Review. September 2012.

Jason Norcross is the executive creative director and partner at 72andSunny says

It's just creativity and gut feeling (Samsung antoapple ad) irreducibility of true creativity Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured? By Josh Sanburn. eConsultancy. February 2013.

Sarah Wood and predicting virality

London-based Unruly began marketing what it calls an algorithmic tool for predicting the "shareability" of video content. "This is the holy grail as far as advertising is concerned," claims Unruly founder and COO Sarah Wood. What Unruly does is run sophisticated focus groups in which test-panel participants watch client videos while hooked up to biometric machines that measure psychological and emotional responses through changes in heart rate, eye movements, facial gestures and even skin moisture. It then takes those responses and compares them with benchmarks developed through studies conducted with the Ehrenberg-Bass Institute for Marketing Science. These studies determined, for example, that videos eliciting a strong emotional reaction are twice as likely to be shared — via e-mail, Facebook or Twitter — than those with low emotional responses; and those that trigger "positive" emotions are 30% more likely to be shared than those that elicit other responses. Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured? By Josh Sanburn. eConsultancy. February 2013.

Doximity

Luks, whose practice operates as a small business, is an avid user of Doximity, a Facebook-like social network for health care professionals. The service, launched 17 months ago, has enabled Luks to nurture a close-knit circle of about a dozen referring doctors and specialists with whom he confers and shares records on a daily basis, mostly on his iPhone. Instead of relying on fax machines and clerical staff, Luks and his colleagues are tapping into online posting and sharing technologies as part of their daily routines. These are the same type of Internet systems that teenagers use to cultivate friends and chronicle their daily lives. Social-media tools can boost productivity. Byron Acohido, USA Today. August 2012.

The 1st meme

MAYBE emoticon for a smiley face, :), seen in use as early as 1982 on early internet discussion forums. Almost everyone agrees, though, that the most potent memes involve some combination of appealing animals and punning text. Cute cats, memes and understanding the internet. By Tom Chatfield. BBC February 2012

Difference between mobile voters

Pew found that they're much like the average American, except that they tend to have more technology. For instance, nearly one-fourth of mobile donors own an e-reader, compared with just 9% of U.S. adults. (Very similar figures apply to tablet ownership.) Also 82% own a laptop computer, vs. 57% for the general population. Mobile donors tend to do more things with their phones than the average American. Nearly three-quarters access the Internet from their phone, vs. 44% of the general population. More of them also use their phones to shoot photos or video or use e-mail. Two-thirds of the Haiti text donors were female, and they tend to be more highly educated than the general population. Two-thirds also were white. Donating to charity by text message: Lessons from Haiti. By Amy Gahran, CNN. January 2012.

Stats on what millennials think online social activism can do

One in three Millennials initially becomes involved in philanthropic endeavors via the Internet, according to TBWA Worldwide. They also think their online activities deliver effective results. Two in three Millennials believe a person on a computer spreading the word can create more change than a person on the street, rallying or protesting, according to the Intelligence Group. Are Millennials Lazy Or Avant-Garde Social Activists? By Larissa Faw. Forbes. October 2012.

What's social currency

People talk about things that make them look good. Sharp and in-the-know. Smart and funny rather than behind the times. If people go to a place like Please Don't Tell, or even if they just hear about it, they tell others because it gives them status. By Jonah Berger. Huffington Post. February 2013.

...The Pew Internet and American Life Project on Wednesday released an in-depth study based on interviews with 863 people who sent donations to Haiti via text message.

Pew found that most of these donations were made on impulse -- an immediate response to media coverage of the disaster, especially on television. For three-quarters of them, it was the first time they'd ever donated via text message. Only a third of them made additional text donations to Haitian earthquake relief. According to Pew, "More than half of the donors surveyed have made text message contributions to other disaster relief efforts since their Haiti donation. Two in five of these donors (40%) texted a donation to groups helping people living in Japan following the March 2011 earthquake and tsunami, 27% texted a donation to groups helping people living in the U.S. Gulf region following the 2010 BP oil spill, and 18% texted a donation to groups helping victims of the 2011 tornadoes in the U.S. Taken together, 56% of Haiti mobile givers in our sample made a contribution to at least one of these events." Donating to charity by text message: Lessons from Haiti. By Amy Gahran, CNN. January 2012.

Slacktivism

Placebo effect - make people feel like their doing good, without getting them out of their comfort zone. -lisa alfred (the deseret news)

Triggers

Rebecca Black's friday got famous on Friday's especially Peanut butter...jelly Viral's secret formula pt 2 By Jonah Berger. Huffington Post. February 2013.

Computing revolution

Senior corporate executives are just beginning to grasp such notions. Many only have a vague idea that having a social-media strategy entails more than maintaining a company Facebook page and Twitter account, says Salesforce CEO Marc Benioff. "We're in a computing revolution," Benioff declares. "When you take social computing and apply it to business, the ivory towers come tumbling down. You get more empowerment of individuals, you get more transparency, and you get better alignment of your business processes." Social-media tools can boost productivity. Byron Acohido, USA Today. August 2012.

Microsoft and early virality

Soon after, Microsoft came calling, hoping Mekanism could do the same for the software giant. "Microsoft said, 'Well, aren't you guys the viral guys? Can't you just make it go viral? Just push a button and do whatever you do to make it happen,'" Harris says. The result: another highly successful campaign featuring a series of videos in which then up-and-coming comedian Demetri Martin searched for spiritual "clearification" — meant to portray Windows Vista's ability to clear up a user's desktop. Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured? By Josh Sanburn. eConsultancy. February 2013.

Jan Melnik, a career coach from Durham, Conn. said...

Still, she adds, there are some jobs where tweets will never replace résumés and eye-to-eye interviews. "You won't see a CEO -- or a college professor -- hired based on a tweet," she says. Nor would she hire someone based solely on a tweet. But, she laughs, "I would hire someone on Skype." Tweets, not résumés, are trending. By Bruce Horovitz. February 2013. USA Today.

How to get good at your online charity thing

Tell a story go local Engagement ladders Daily Deals Celebrity driven charity events

Using facial tracking to predict virality

Thales Teixeira, a professor at Harvard Business School, has been doing similar research over the past few years. Using eye- and face-tracking tests, Teixeira has discovered that consumers have an unconscious aversion to forceful brand images; that they seek strong emotional changes that alternate between high and low intensity; and that they tend to share videos that are surprising but not shocking, largely because we don't know how a shocking video will be received. dvertising symbiosis. His point, in essence, is that the most successful ads are mutually beneficial for both advertisers and consumers — even though the two groups don't have the same interests. "The consumer is not interested in helping the company," says Teixeira. "If the consumer shares an ad, it's in a very self-interested matter." Read more: http://business.time.com/2013/02/04/testing-the-science-of-sharing-at-the-super-bowl-can-viral-ads-be-manufactured/#ixzz2VmwxCgpE Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured? By Josh Sanburn. eConsultancy. February 2013.

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The Digital You at Work: What to Consider. By Renee Boucher Ferguson MIT Sloan Review. September 2012.

The Digital You at Work: What to Consider. By Renee Boucher Ferguson MIT Sloan Review. September 2012.

The Digital You at Work: What to Consider. By Renee Boucher Ferguson MIT Sloan Review. September 2012.

...

The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.

Decentralise

Treating multiple points of contact creates more opportunities for people to encounter the message. The second is to create a single textured voice on one website, such as a Twitter feed. This could help a resource-stretched organisation use the medium effectively. Do not let a single department within a large organisation or one person run the campaign. Do not worry that conversations shaped by interaction with different points of views will come across as contrived. How charities can use social media for digital campaigning. By Abhay Adhikari. The Guardian. April 2012.

Why do we share a video

Unruly also found that social motivations play a significant role. We often share a video because it addresses an interest we have in common with a friend, as a form of self-expression, and even for altruistic reasons — think of the success of the viral Kony 2012 video, for example. For clients, Unruly combines all this information into what it calls a ShareRank, which Wood says can accurately predict the social success of a video. She hopes advertisers will use the system to test advertising content before it's launched. Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured? By Josh Sanburn. eConsultancy. February 2013.

"reputation economy."

What people say about you, and the online presence you create, will determine your success or failure in this economy. Defn: The reputation economy is an environment where brands are built based on how they are perceived online and the promise they deliver offline. It's a marketplace where professionals are treated like products, and are rated, commented on, and judged based on reputation. Positive brand interactions will amount to new opportunities and negative ones will diminish a brands reputation publicly. In a sense, this economy will create a marketplace that will serve as a modern permanent record for personal brands, and a centralized database for recruiters worldwide. The Reputation Economy is Coming - Are You Prepared? By Dan Schaebel. Forbes. February 2011.

The word meme

When Dawkins coined the term "meme" in 1976, he was writing about ideas that are passed from host to carrier in a similar manner to genes -- replicating, mutating and occasionally going extinct. In recent years, the term has come to refer to Internet memes -- ideas that spread through populations via the Web. They can present as videos, Twitter hash tags, and cat photos with misspelled captions. By Steve Kolowich. Inside Higher Ed. February 2012.

The Harvard researchers tracked college students' Facebook relationships and measured how taste in music, movies and books spreads through social networks.

When it comes to taste, "peer influence is virtually nonexistent," said Kevin Lewis, a Harvard sociology graduate student who co-authored the study. Lewis cautioned that the experiences of college students on Facebook may not apply to everyone in all circumstances, but the results offer a sobering counterpoint to the conventional wisdom on the ubiquity of taste diffusion. "The extent to which friends' preferences actually rub off on each other is minimal," he said. The one exception the study found is fans of jazz and classical music. Are We Immune To Viral Marketing? By Eric Smalley. Wired. December 2011.

consider in building a digital persona, says Charnock, is aggregation —

the way you assemble and publicize information about yourself over time. She provided the example of online resumes. resume puffery, is you can have at least 30 or 40 different versions of your resume floating around on the Internet." These varying digital personas can be derived from anywhere — your resume on LinkedIn to comments you've posted on news stories. "I honestly think, in each case in which someone is potentially creating long term problems for themselves, it is the same issue: someone is thinking solely about a very short term objective, failing to see that this stuff is going to aggregate in some fashion they can't imagine," says Charnock. The Digital You at Work: What to Consider. By Renee Boucher Ferguson MIT Sloan Review. September 2012.

Cataphora, u

uses big data to model employee behavior. Its software shows a contextual relationship between data — emails, spreadsheets, IM, phone calls, wikis, expense reports and the like. It builds a digital character for each employee that is mapped against a model of the organization's normal behavior. The result: any deviations from normality are detected. This can produce a variety of findings, from who the really skilled managers are to who is involved in risky behavior. The Digital You at Work: What to Consider. By Renee Boucher Ferguson MIT Sloan Review. September 2012.

Superbowl of real-time marketing

was a 22-minute power outage in the Mercedes Benz Superdome in Louisiana. A few advertising agencies reacted quickly via Twitter, Facebook and YouTube: Walgreens pointed out it sells candles; Oreos reminded people they could still dunk their cookies in the dark; and Tide said it could not get your blackout but it could get your stains out. The next day, Forbes declared it the "Super Bowl of real-time marketing." By Kevin Ashton. Quartz.

A 2012 study by ROI Research found that

when users engage with friends on social media sites, it's the pictures they took that are enjoyed the most. Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media. Pictures have become one of our default modes of sorting and understanding the vast amounts of information we're exposed to every day. The Rise of Visual Social Media. By Ekaterina Walter. FastCompany. August 2012.