FINAL e-Business Management ( BUSG 1302 )
A ________ is a repository of customer information that records all of the contacts a customer has with a firm, and generates a customer profile that is available to appropriate individuals in the firm. data warehouse CRM system transactive content system customer service chat system
CRM system
Which of the following is a core Fair Information Practices (FIP) principle? Access/Participation Choice/Consent Enforcement Security
Choice/Consent
________ operates the largest private personal database in the world. Experian Acxiom TransUnion Corporation Apple
Acxiom
In 2015, which age group has the fastest growing rate of Facebook usage? 12-34 35-45 46-65 Adults over 65
Adults over 65
________ is the leading mobile retailer in the United States. Walmart Amazon QVC Google
Amazon
Which of the following is the fastest growing segment of media revenues? home video radio Internet media magazines
Internet media
Priceline is an example of a(n): penny auction. Name Your Own Price auction. Dutch auction. English auction.
Name Your Own Price auction.
________ accounted for the second largest amount of paid online content revenues in the United States in 2016. Internet radio Online music Online video games Online TV and movies
Online video games
Which of the following allows a user to buy products directly on its site and pay with Apple Pay? Snapchat LinkedIn Twitter Pinterest
Which of the following is not one of the issues complicating the taxation of e-commerce sales? Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer. Small online businesses are unable to manage sales taxes to thousands of different jurisdictions. Taxes raised are used for different government purposes. Sales taxes and policies vary by state and country.
Taxes raised are used for different government purposes.
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. Media Content Industry Technological
Technological
Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages? Instagram Twitter Pinterest Facebook
________ refers to the feeling that one has paid too high a price for an item won at auction. Winner's lament Winner's regret Loser's regret Seller's lament
Winner's regret
Which of the following is the most meaningful metric for video ads? view time skip rate click-through rate completion rate
completion rate
Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of: framing. cyberpiracy. cybersquatting. metatagging.
cyberpiracy.
Hits are a measure of the: number of times an ad is clicked. number of pages viewed. number of HTTP requests. number of times an ad is served.
number of HTTP requests.
Acquisition rate is a measure of the: percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. percentage of visitors who become customers. percentage of shoppers who do not return within a year after their initial purchase. percentage of existing customers who continue to buy on a regular basis.
percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
Which of the following is not a key industry strategic factor? existence of substitute products barriers to entry industry value chain synergies
synergies
Which of the following forms of media generate the most revenue? newspapers television Internet box office
television
Which ethical principle tells you it's wise to assume perfect information markets? the Social Contract rule the New York Times test the Golden Rule the Collective Utilitarian principle
the New York Times test
Which of the following is not categorized as an operating expense? amortization of goodwill the cost of products being sold marketing costs administrative overhead
the cost of products being sold
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as: digital rights management. the release window. content convergence. price discrimination.
the release window.
Which of the following features of e-commerce technology can result in work and shopping invading family life? global reach information density ubiquity interactivity
ubiquity
For a quick check of a firm's short-term financial health, examine its: gross margin. working capital. cost of sales. long-term debt.
working capital.
Companies are not permitted to collect personal information from children under the age of ________ without parental consent. 16 13 8 10
13
View-through rate measures the ________ response rate to an ad. 24-hour 30-minute 7-day 30-day
30-day
In 2016, what was the approximate Internet penetration rate for individuals with less than a high-school education? 33% 75% 66% 25%
66%
Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books? Apple Google Barnes & Noble Amazon
Apple
All of the following statements about the online real estate services market are true except: real estate differs from other types of online financial services because it is impossible to complete a property transaction online. most people use the Internet to search for a home, but still use the services of a real estate agent to complete the purchase. the primary service offered by real estate sites is a listing of houses available. the Internet and e-commerce have created significant disintermediation in the real estate marketplace.
the Internet and e-commerce have created significant disintermediation in the real estate marketplace.
All of the following statements about the MOTO sector are true except: MOTO was the last technological revolution that preceded e-commerce. the MOTO sector is also referred to as the specialty store sector. compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms. distribution of catalogs is one of MOTO retailers' biggest expenses.
the MOTO sector is also referred to as the specialty store sector.
All of the following statements about cookies are true except: cookies make shopping carts possible by allowing a site to keep track of a user's actions. the data typically stored in cookies includes a unique ID and e-mail address. the more cookies are deleted, the less accurate ad server metrics become. cookies can be used to create cross-site profiles of users.
the data typically stored in cookies includes a unique ID and e-mail address.
eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following? the total number of impressions in hundreds the total number of impressions the total number of impressions in thousands the total number of impressions in millions
the total number of impressions in thousands
Recency refers to the: time elapsed since the last visit made by a customer. percentage of existing customers who continue to buy on a regular basis. percentage of customers who do not return during the next year after an initial purchase. percentage of customers who return to the site within a year to make additional purchases.
time elapsed since the last visit made by a customer.
All of the following are examples of dark social except: Snapchat. SMS texts. tweets. e-mail.
tweets.
Registering the domain name Faceboik.com with the intent to divert web traffic from people misspelling Facebook.com is an example of: linking. typosquatting. cybersquatting. metatagging.
typosquatting.
All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except: up to ten years' imprisonment for a first offense. fines up to $1 million for a repeat offense. fines up to $500,000 for a first offense. restitution to the injured parties for any losses due to infringement.
up to ten years' imprisonment for a first offense.
Creating multiple variations of information goods and selling these to different market segments at different prices is called: bundling. customization. dynamic pricing. versioning.
versioning.
Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace." virtual communities social networks social forums community portals
virtual communities
________ protects original forms of expression in a tangible medium. Copyright law Trademark law Trade secret law Patent law
Copyright law
Which of the following types of auctions is most often associated with sellers that have many identical items to sell? group buying auctions English auctions Dutch Internet auctions Name Your Own Price auctions
Dutch Internet auctions
All of the following types of auctions generally involve single units except: Dutch Internet. English auction. penny auction. Name Your Own Price auction.
Dutch Internet.
A(n) ________, in which the highest bidder wins, is the most common form of auction. Dutch Internet auction reverse auction Japanese auction English auction
English auction
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook? Amplify DoubleClick FBX PTAT
FBX
Which of the following is the top app in terms of both audience size and share of time spent? iTunes Facebook YouTube Twitter
Which of the following is a news aggregator app that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment? Buzzfeed Flipboard Reddit Huffington Post
Which of the following would you use as a framework for working with your company's big data sets? Hadoop profiling SQL data warehouse
Hadoop
Which of the following search engine algorithm updates enables Google's search engine to evaluate an entire sentence rather than just a key word? Hummingbird Graph Search Penguin Panda
Hummingbird
What is the first step in analyzing an ethical dilemma? Identify and describe the facts. Identify the potential consequences of your opinions. Identify the options you can reasonably take. Define the conflict or dilemma and identify the higher-order values involved
Identify and describe the facts.
Which of the following is most similar to Pinterest? YouTube Instagram LinkedIn Tumblr
Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline? Promoted Tweet Promoted Account Lead Generation Card Promoted Trend
Lead Generation Card
On which of the following do users spend the least amount of time per month? Tumblr Snapchat LinkedIn Instagram
________ is the second leading social network in the United States in terms of monthly unique visitors. Twitter LinkedIn Instagram Pinterest
________ was an early investor in Facebook. Microsoft Apple Google LinkedIn
Microsoft
Which of the following statements about online banking is not true? Online and mobile banking transactions provide significant costs savings for banks. More people use a tablet for mobile banking than a mobile phone. Top mobile banking activities include checking balances and bank statements and viewing recent transactions. Millennials are adopting mobile banking at a much higher rate than those who are older.
More people use a tablet for mobile banking than a mobile phone.
________ measures the percentage of sales revenue a firm retains after all expenses are deducted from gross revenues. Net margin Gross profit Working capital Operating margin
Net margin
Which of the following is not one of the four main methods advertisers use to behaviorally target ads? clickstream data Nielsen ratings integration of online data with offline data data collected from social networks
Nielsen ratings
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? the Golden Rule the Social Contract rule the Slippery Slope No Free Lunch
No Free Lunch
Which of the following statements about BLE is not true? BLE is more accurate than targeting through Wi-Fi triangulation. Only Apple iPhones can use BLE. BLE has a two-way, push-pull communication capability. BLE uses less power than traditional Bluetooth or GPS.
Only Apple iPhones can use BLE.
________ of procurement officers use auctions to purchase goods. Twenty-five per cent (25%) Eighty per cent (80%) Less than a quarter Over one third
Over one third
________ allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years. Trademark law Patent law Copyright law Trade secret law
Patent law
Which of the following is not true about mobile marketing? In 2016, spending on mobile marketing will comprise over 60% of the amount spent on all types of online marketing. A substantial part of mobile marketing should be counted as social marketing. People use most of their mobile minutes while they are on the go. Mobile marketing is the fastest growing form of online marketing.
People use most of their mobile minutes while they are on the go.
________ allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed. A watch list Proxy bidding Price matching Sealed bidding
Proxy bidding
Which of the following is not a current trend in online content? Sales of music in digital form produce more revenue than sales of physical units. Readership of newspapers in print form continues to exceed online readership. E-book sales growth slows. Explosive growth of the mobile platform accelerates the transition to digital content.
Readership of newspapers in print form continues to exceed online readership.
Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? No Free Lunch Risk Aversion the Collective Utilitarian principle the Slippery Slope
Risk Aversion
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015? The Convergence model The Digital First model The Print-centric model The Integrated Print/Web
The Convergence model
Which of the following statements about net neutrality is not true? The FCC now regulates ISP pricing. The FCC overruled state laws that made it difficult for cities to operate their own broadband networks. The FCC ruled that Internet broadband service providers should be viewed as public utilities similar to telephone companies. ISPs can no longer discriminate against users on the basis of protocol or amount of usage.
The FCC now regulates ISP pricing.
Which of the following statements about the television industry is not true? Netflix is the leading distributor of streaming TV. Americans spend more time watching television on a computer or mobile device than they do on a traditional television set. The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. Over-the-top entertainment services are a threat to cable television distributors.
The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
Which of the following statements about a free pricing strategy is false? The free pricing strategy was born in the early days of the Web. It is difficult to convert free customers into paying customers. Free products and services can knock out potential and actual competitors. Free products and services can help build market awareness.
The free pricing strategy was born in the early days of the Web.
Which of the following statements is not true about OTT? OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. To use OTT services, consumers must purchase a bundle of channels. OTT entertainment services are a threat to cable television. OTT entertainment services enable binge watching.
To use OTT services, consumers must purchase a bundle of channels.
Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge? USA PATRIOT Act Homeland Security Act Communications Assistance for Law Enforcement Act USA Freedom Act
USA Freedom Act
A web beacon is: a cookie that carries a virus. a tiny graphics file embedded in an e-mail or web page. an executable cookie. an automated applet for performing web searches.
a tiny graphics file embedded in an e-mail or web page.
In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized website. EBPP systems account aggregation integrated financial services a financial portal
account aggregation
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends? amplification dark social engagement social density
amplification
Which of the following categories generates the highest percentage of online retail revenue? automobile and automobile parts and accessories apparel and accessories books/music/video computers and electronics
apparel and accessories
Which of the following is not one of the three defining characteristics of a portal? navigation of the Web auctions commerce content
auctions
Which of the following involves e-mailing another seller's bidders and offering the same product for less? shill bidding persistent bidding bid siphoning transaction interception
bid siphoning
Omni-channel merchants are also referred to as: catalog merchants. virtual merchants. manufacturer-direct firms. bricks-and-clicks companies.
bricks-and-clicks companies.
Virtual merchants face potentially large costs for all of the following except: building an order fulfillment infrastructure. developing a brand name. building and maintaining physical stores. building and maintaining a website.
building and maintaining physical stores.
Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer? localization disintermediation channel conflict hypermediation
channel conflict
Downloading a music track owned by a record company without paying for it is an example of a violation of: patent law. privacy law. trademark law. copyright law.
copyright law.
The lower the ________ compared to revenue, the higher the gross profit. cost of sales operating expenses assets gross margin
cost of sales
All of the following are benefits of auctions except: increased market efficiency. lower transaction costs. more efficient price discovery. decreased price transparency.
decreased price transparency.
Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper? via a social media site such as Facebook via an online video via a search engine directly to a newspaper's home page
directly to a newspaper's home page
Which of the following is not a major trend in the online recruitment services industry? disintermediation social recruiting hiring by algorithm Millennials and GenX primarily use mobile devices to search for jobs.
disintermediation
Content convergence describes convergence in the design, production, and ________ of content. distribution marketing consumption sales
distribution
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. equipment delayed consumption fulfillment monitoring
equipment
Which of the following is the first step in the social marketing process? engagement community amplification fan acquisition
fan acquisition
The ratio of impressions to fans is a measure of: engagement. fan acquisition. community. amplification.
fan acquisition.
All of the following are advantages of online retail except: lower supply chain costs. lower cost of distribution. ability to change prices. faster delivery of goods.
faster delivery of goods.
Threatening negative feedback in return for a benefit is an example of: defensive shill feedback. feedback extortion. sending spam. offensive shill feedback
feedback extortion.
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time. long tail marketing flash marketing yield management bait-and-switch
flash marketing
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. a la carte sales distribution freemium
freemium
A metered subscription model is most similar to which of the following revenue models? freemium advertising affiliate transaction fee
freemium
Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve: retailing goods. personalization. hands-on services. information brokering.
hands-on services.
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: high cost structures. channel conflict. developing a fast-response online order and fulfillment system. moving to a demand-pull model.
high cost structures.
Macy's deployed which of the following technologies in many of its retail stores in 2014? iBeacon Geo-search E9-1-1 QR codes
iBeacon
Which of the following is not a leading factor in changing the television industry? inability to attract customers to traditional products increasing broadband penetration development of the mobile platform increased popularity of binge watching compared to watching linear TV
inability to attract customers to traditional products
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: industry convergence. media transformation. repackaging. aggregation.
industry convergence.
All of the following statements about patents are true except: it is more difficult to obtain a copyright than it is to obtain a patent. the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods. computer programs can be patented. to be patented, an invention must be nonobvious.
it is more difficult to obtain a copyright than it is to obtain a patent.
Which of the following accounts for the most time people spend using a mobile device? reading news and magazines listening to music watching video social networks
listening to music
Which of the following is not a type of digital gamers? console gamers local gamers casual gamers social gamers
local gamers
Which of the following would not be considered a current asset? accounts receivable long-term investments cash marketable securities
long-term investments
Which of the following occurs first in the process of content convergence related to books? media transformation media migration media integration media maturity
media migration
All of the following were popular types of online marketing before 2007 except: e-mail. display ads. mobile marketing. corporate websites.
mobile marketing.
The term ________ refer(s) to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale. channel expansion siphoning network effects herd behavior
network effects
Current liabilities are debts of the firm that will be due within: six months. one year. two years. three months.
one year.
All of the following are among those most frequently affected by ad-blocking except: online retailers. gaming sites. newsgroup/forums. social network sites.
online retailers.
Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration? online supply-push online promotions for offline purchases online catalog online order, in-store pickup
online supply-push
When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as: price matching. bid rigging. distress pricing. discriminatory pricing.
price matching.
Which of the following is an automated, auction-based method for matching supply and demand for online display ads? behavioral targeting programmatic advertising retargeting keyword advertising
programmatic advertising
Which of the following is another term for amplification? conversion ratio impressions conversation rate reach
reach
Which of the following is not one of the typical portal revenue sources? tenancy deals commissions on sales referral fees subscription fees
referral fees
Which of the following forms of online advertising is expected to grow the fastest between 2016 and 2020? paid search search engines rich media sponsorships
rich media
Which of the following is the leading location-based mobile ad format? display ads video ads search ads native/social ads
search ads
Which of the following tools can companies use to trace user statements and views on newsgroups, chat groups, and other public forums? digital wallets shopping carts cookies search engines
search engines
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? information density engagement amplification social density
social density
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? social technology information density ubiquity interactivity
social technology
Which of the following measures the average length of stay at a website? retention rate loyalty page views stickiness
stickiness
DRM refers to a combination of ________ for protecting digital content. hardware and software methods technical and legal means local and remote policies user and publisher agreements
technical and legal means
Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? Universalism the Social Contract rule the Golden Rule the Collective Utilitarian principle
the Golden Rule
