Five C's of Opportunity Identification

Opportunity Identification

the ability to recognize a viable business opportunity within a variety of good ideas

Constraints

One way to discover opportunities is to pay attention to determine if there are any barriers that are preventing or hindering consumption, then develop possible solutions.

Circumstance

One way to discover opportunities is to pay attention to how a customer's situation or environment affects how they choose to solve their specific consumer problem.

Context

One way to discover opportunities is to pay attention to questions surrounding their problem, find a way to be with the customer when they encounter a problem and watch how they try to solve it.

Criteria

One way to discover opportunities is to pay attention to the standards held by the target consumers.

Compensating behaviors

One way to discover opportunities is to pay attention to when consumers are struggling to fulfill a job in their lives by independently putting together a workaround.