FMK 302 Test #2

__________ is a lasting, general evaluation of people, objects, advertisements, or issues

an attitude

Linda named her car, which she drove to work everyday, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has _____ her car.

anthropomorphized

Evaluating the effort when we need to make a particular choice is called the______

constructive process

When marketers define consumers by product usage they use the ____ rule

80/20

Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of fewer and fewer efforts. Latrell's decision process is an example of...

Brand loyaluty

___________ refers to a strategy in which a message presents two or more specifically named or recognizable presented brand sand evaluates them in terms of one or more specific attributes.

Comparative advertising

Directories and portals, Website evaluators, forums, fan clubs, and user groups are all forms of which of the following?

Cybermediaries

_______ suggests that expectations of acheiving desirable outcomes-positive incentives rather than being pushed from within motivate our behavior

Expectancy theory

A consumer's overall reaction to a product after it was purchased is called feature creep. True or false?

False

According to the functional theory of attitudes, attitudes exist because they are hereditary. True or false?

False

An individual with the personality trait of extroversion tends to be quiet and reserved. True or false

False

Attitudes only serve one function at a time. This is what makes them easy to study and chart. True or false?

False

The first step in the consumer decision-making process is to conduct an information search. True or false?

False

________ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her enviornment

Personality

Which of the following occurs when a consumer uses a selected product and decides whether it merits his or her expectations?

Post-purchase evaluation

The first step in the consumer decision-making process is

Problem recgognition

It is possible for a person to hold two contradictory attitudes toward the same object. True or false

True

_________ is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

The theory of cognitive dissonance

Brand personality is a set of traits people attribute to a product as if it was a person. True or false?

True

The success of a positioning strategy depends on the marketer's ability to convince the consumer to consider its product within a given category

True

Within a given store, higher prices generally indicate higher quality

True

A component of the ABC model of attitude is

behavior cognition affect all of the above

One element in the multi attribute attitude model is___________

beliefs

Psychologist David Katz developed the _______ of attitudes

functional theory

Buying decisions that are made with little or no consious effort is called _____

habitual

When a woman buys expensive jewelry, which of the following needs is most likely being expressed?

hedonic

When M&M's put consumers' names and faces on their candy, their is an example of _________

mass custimization

________ refers to the processes that lead people to behave as they do

motivation

According to information presented in the chapter, the implication of Maslow's hierarchy of needs is that ______

one must first satisfy basic needs before moving to higher order needs

Match.com and eharmony.com measure identifiable personal characteristics called _________

personality traits

When marketers use psychological, sociological, and anthropological factors to analyze a market, they are using _____

psychographics

Freud's theory of personality includes the ______

super ego ego id answer: all of the above