Funeral Merchandising 2201 3.3

The stand or support upon which a casket rests in the selection process

Bier or casket stand

A device upon which two or three caskets are placed one on top of the other for display

Casket rack

Placing caskets in the selection room in their order of increasing or decreasing value

Consecutive method

Three or four caskets utilized to educate the selecting party regarding the elements of casket construction

Demonstration or education group

The method of selling caskets whereby the funeral director remains in the selection room throughout the selection process

Direct selection room procedure

The illumination produced by a tubular electric discharge lamp; the fluorescence of phosphors coating the inside of a tube

Fluorescent lighting

Use of portions of caskets (1/2 1/4 or 1/8) in the selection room

Fractional display

The illumination resulting from the glowing of a heated filament

Incandescent lighting

The method of selling caskets whereby the funeral director does not stay in the selection room during the selection process.

Indirect selection room procedure

Illumination directly shining on an object

Direct lighting

Reflected illumination of an object

Indirect lighting