GDH C23, C24
With Adobe's multiple-master typefaces, introduced in 1992, master designs determine the range of fonts that can be generated through changes in ________ , which control weight, width, style, and optical size.
a design axis
Graphic designer _____________ created a 1987 issue of Design Quarterly magazine for the Walker Art Center in Minneapolis as a 12-by-6-foot single-sheet digital collage executed entirely on the Macintosh computer. Images were captured from video and digitized, and words and pictures were integrated into a single computer file.
April Greiman
In his book jacket designs for Alfred A. Knopf, _____________ frequently uses vintage images such as old prints and family albums found in flea markets and junk shops.
Chip Kidd
_____________'s graphic design is consistently characterized by an uncompromising and harsh directness. On a poster for a Lou Reed album, lyrics from one of Reed's songs are handwritten across his face like graffiti.
Stefan Sagmeister
________ of the Netherlands used staged photography, a technique developed by the firm's founder, which incorporated found objects, papier-mâché figures, and collage backgrounds in still-life compositions. The technique became widely mimicked by European designers in the 1980s.
Studio Dumbar
A designer who worked in the Apple Computer design department and designed early bitmapped fonts that were subsequently released by Apple
Susan Kare
Carol Twombly and Robert Slimbach have created original designs and adaptations of classical typefaces for Adobe, including Trajan, which was inspired by type on Trajan's column.
T
Clement Mok believed design should be defined not as an isolated entity, such as packaging or graphics that is added onto the product or service, but as an integral part of an organization's overall vision and strategy.
T
Galliard, which was designed by Matthew Carter in 1978, is a masterful adaptation of a sixteenth-century design by Robert Granjon.
T
In 1976, architect and designer Richard Saul Wurman coined the term information architecture and predicted it would become a new profession of individuals who make complex information understandable.
T
In Anthon Beeke's design work for tabloid journalism, handwritten titles jotted onto photographs, and even eloquent classical typography, are used and even combined.
T
In the Middle East and Asia, many designers are combining advanced technology and international design directions with their traditional cultures and contemporary vernacular forms.
T
John Plunkett and Barbara Kuhr, principals of Plunkett + Kuhr located in Park City, Utah, envisioned Wired as a magazine that would do for the information superhighway what Rolling Stone had done for rock-and-roll a generation earlier.
T
Dutch designer __________emphasized the designer as an objective problem solver who finds solutions through research and analysis, and then simplifies a message and a means for conveying it to an audience. He believed the flood of typographic messages in contemporary society demanded clarity and simplicity.
Wim Crouwel
Total Design (TD), a large, multidisciplinary design firm in Amsterdam, developed a visual-identity program in 1969 for Furness Holding in which they used the same __________ in various combinations to identify the company and its subsidiaries.
geometric shape
Katherine McCoy's poster for ________ demonstrated a complexity of form and meaning as she deviated from prevailing notions of simple, reductive communications and overlaid different levels of visual and verbal messages, requiring her audience to decipher them.
the Cranbrook Academy of Art
Dutch design from the postwar period reflected two strong currents: pragmatic constructivism and ________.
vigorous expressionism
In the early 1990s, ________—self-published personal magazines made with desktop publishing software—began appearing in magazine racks.
zines
__________'s work is often assembled of intentionally provocative images inunfinished montages. He challenges the viewer to participate in the perception process and examine the meaning and motives of visual messages.
Jan van Toorn
Marshall McLuhan's "global village" refers to the shrinking of the human community caused by electronic and computer technology, which has changed the appearance of design.
T
Matthew Carter's typeface Walker, which was designed for the Minneapolis-based Walker Art Center, provides a stunning example of expanding typographic possibilities with its add-on or "snap-on" serifs.
T
Paul Brainerd coined the term desktop publishing for the new method of creating page layouts
T
Paul Brainerd coined the term desktop publishing for the new method of creating page layouts.
T
Rudy VanderLans and Zuzana Licko began to publish Emigre magazine in 1984. They chose the name because they embraced various cultural influences on their creative work.
T
The Dutch design group Wild Plakken earned its name in the 1980s by illegally pasting posters in the middle of Amsterdam.
T
The Dutch studio Total Design began in 1963 with an emphasis on functional design.
T
The work of Japanese designer _____________ demonstrates a fascination with popular art, comic books, and mass media—television, movies, radio, and records. His 1968 poster for a printmaking exhibition entitled "Sixth International Biennial Exhibition of Prints in Tokyo" combines such techniques as halftone, airbrush, calligraphic writing, and montage.
Tadanori Yokoo
As the art director and designer for Transworld Skateboarding (1983-1987), Musician (1988), Beach Culture (1989-1991), Surfer (1991-1992), and Ray Gun (1992-1996), ____________ shunned grid formats and the consistent layout for typographic patterns. Instead, he chose to explore the expressive possibilities of each subject and each page or spread, rejecting conventional notions of typographic syntax, visual hierarchy, and imagery.
David Carson
The scientist at the federal government's Augmentation Research Center in the 1960s who invented the first mouse, a small wooden box on steel wheels
Douglas C. Engelbart
With roots in American vernacular design and early modernist typography, __________'s experimental work became a major influence on a generation of designers. He explored entropy, the disintegration of form from repeated copying, and an unbounded range of techniques: found typography, scribbles, brush writing, typesetting, rubdown letters, public-domain clip art, stencils, etc.
Edward Fella
By 1990, ____________ began receiving significant numbers of idiosyncratic and novel fonts from outside designers. Recognizing the originality of many of these submissions, partners Zuzana Licko and Rudy VanderLans began to license and distribute the designs.
Emigre Fonts
_____________ wrote and designed the book Pioneers of Spanish Graphic Design, the leading publication on this subject.
Emilio Gil
After art directing Texas Monthly and Regardie's, Edward Fella became the art director of the semi-monthly rock-and-roll magazine Rolling Stone. An intuitive designer, he tried to match typefaces and images to the content.
F
An important ftion for the Japanese designer is the mon, a calligraphic ideogram that represents an abstract concept such as "life" or "happiness."
F
Beginning in the 1500s, the Dutch were banned from printing materials freely available in other countries. Scientists and philosophers were often censored.
F
Bezier splines are arcs of uniform curves, used to generate outlines of type characters.
F
Digital photography, through capture-and-edit capabilities, has allowed designers to manipulate imagery with more ease. Yet photography has retained its undisputed status as the documentation of visual reality.
F
Hammerpress is one of the oldest continuously running letterpress shops in the United States.
F
Hans Dieter Reichert initiated the concept of "designer as author" and developed a procedure through which content and form evolve in tandem, with one enhancing the other.
F
Hypermedia is defined as text on a computer screen containing pointers to other text, which can be accessed in a nonlinear way and is instantly available simply by placing a cursor on the key word or icon and clicking on the mouse.
F
One benefit of digital technology, such as desktop publishing, is that it restricted design work to trained designers thereby elevating the standards of graphic design.
F
R. D. E. Oxenaar, who redesigned Dutch currency, created nontraditional designs for traditional heroic figures on the 50- and 100-guilder note.
F
Shuichi Nogami's work explores the interaction of typography and color and is a synthesis of the international style and a Japanese sensitivity to light, color, line, and plane.
F
Studio Dumbar rejected humor in design, believing that the elements of fun and play have no place in visual communication.
F
The New York Pentagram design studio began in 1962 with three partners.
F
The finest contemporary Japanese graphic design subordinates concept to aesthetics.
F
_____________ is among the earliest Western-trained modern designers to be practicing in Hong Kong, and his work has had significant influence on graphic design in the Pacific Rim.
Henry Steiner
Pioneers of Modern Typography informed the postwar generation about the accomplishments of earlier twentieth-century designers and encouraged worldwide dialogue. Who was the author of this influential 1969 book?
Herbert Spencer
_____________,'s recent work could be described as "sculptural posters," A third dimenstion is created by the use of ambitios special effects such as die cuts, stampling, and folds.
Keith Godard
During the 1980s, powerful but affordable computer technology became available to designers as three of the companies below released graphics-related hardware and software. Identify the company that does NOT belong.
Microsoft
The traditional Japanese family symbols or crests, called __________, were a source of inspiration for the Japanese graphic designer. These simplified designs of flowers, birds, animals, plants, and household objects contained in a circle were applied to belongings and clothing and have been in use for thousands of years in Japan.
Mon
This thirty-six-year-old former newspaper editor formed a company called Aldus (named after the fifteenth-century printer Aldus Manutius) to develop software for the Macintosh, so newspapers could produce advertisements more efficiently. In 1985, Aldus introduced PageMaker software
Paul Brainerd
__________ draws upon historical models while transforming them into her own unique form of expression. Her posters for the Public Theater's productions Hamlet and Hair and Twelfth Night and The Bacchae, are refined and more expressive versions of nineteenth-century typographic posters combined with the playful spirit of Dada. Paula Scher
Paula Scher
This landmark design partnership, formed in London in 1962, was known for its thorough evaluation of a communications problem, the nature of the environmental conditions under which the design was to appear, British wit, and a willingness to try the unexpected.
Pentagram
The French mathematician who invented mathematically generated, non-uniform curves (in contrast to curves with uniform curvatures, called arcs) defined by four control points, particularly useful for creating letterforms and computer graphics
Pierre Bézier
Takenobu Igarashi, known for blending Eastern and Western ideas in his design, experimented with ____________ drawn on isometric grids. In 1983, he began the ten-year project of designing the Igarashi Poster Calendar, starting with five years for the Museum of Modern Art in New York.
alphabets
