Global Corporate Citizenship Test Questions Chapter 19

Which of these situations is not a reason for a firm to communicate through the media? A. Repairing a damaged image. B. Ignoring or downplaying an organizational crisis. C. Managing its public relations. D. Engaging with multiple stakeholders.

B. Ignoring or downplaying an organizational crisis.

A significant business disruption that stimulates extensive news media and social networking coverage is called a(n): A. Explosion. B. Crisis management. C. Corporate crisis. D. Human error.

C. Corporate Crisis

The way organizational members believe others see the organization is called the corporate: A. Identity. B. Reputation. C. Image. D. Perception.

C. Image

Which of the following is (are) true regarding a recognizable brand? A. Identifies how a company is distinctive from their rivals. B. Instills an emotional attachment that creates brand loyalty. C. Customers trust its exceptional value. D. All of the above.

D. All of the above

*During crisis management, doing the right thing should include: A. Accepting responsibility. B. Expressing regret. C. Minimizing the seriousness of the problem. D. Both A and B, but not C.

D. Both A and B, but not C

*Brand management often involves conveying what about a product or service? A. The solutions provided. B. The disadvantages of the product or service. C. The expected experience. D. Both A and C, but not B.

D. Both A and C, but not B

Organizations with strong positive reputations are generally more successful because they: A. Receive fewer opportunities. B. Are generally less immune to long-term criticism. C. Often get the benefit of the doubt in uncertain circumstances. D. Both A and C, but not B.

C. Often get the benefit of the doubt in uncertain circumstances.

A customer tweeting about a recent bad shopping experience is using which type of media communication: A. Paid content B. Public service announcemebt C. User-generated content D. Event sponsorship

C. User-generated content