Google Ads

Which attributes describe a good landing page experience?

Easy navigate, relevant and original content, transparency about your business

Arrange the items below in order of hierarchy, beginning with the top level: Account, Ad, Campaign, Ad group

Account, Campaign, Ad group, Ad

Which of the following is a core benefit of Google Ads automated bidding?

Auction-time bidding

Match each autobidding strategy to the right campaign goal: Target CPA

Converions

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Customer Match relies on your own data instead of a remarketing tag.

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance

True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.

False

Which are the three required parts of a text ad?

Headline, description, and URL

Ad extensions

Include even more information with your ads, such as location details, links to pages on your website, and your phone number.

What's the main goal of the Google Ads Performance Planner tool?

It helps you forecast and determine your budgets, while also improving your return on investment.

Which of the following can be customized with audience signals to make Search campaigns more efficient?

Keywords

How often is it recommended to repeat the budget planning process?

Monthly

Device targeting

Reach your customers on any device, including desktops, tablets, and smartphones.

Which of the following factors wouldn't change an account's optimization score?

Renaming campaigns

You're a brand manager with an eCommerce retail company. You're looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal?

Results: Use Google Ads' measurement tools to understand how your campaigns are performing.

Match each autobidding strategy to the right campaign goal: Target ROAs

Revenue

Search ads

Search ads appear next to Google search results and on other Google partner sites, like YouTube, when people look for businesses like yours. With a Search campaign, you can make sure potential customers notice your brand, consider your products, and take action.

Shopping

Shopping ads appear on Google Shopping next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you're selling before they even select your ad. Use a Shopping campaign to advertise your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

Which ad extensions can serve automatically?

Sitelink, callout, and structured snippets

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Someone searching for the term black button shirt and I want to buy a black shirt

Why do search ad extensions matter?

They increase engagement and influence ad quality.

Match each autobidding strategy to the right campaign goal: Maximize clicks

Traffic

It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives.

True

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

True

Match each autobidding strategy to the right campaign goal: Target Impression Share

Visibility

Discovery

With Discovery campaigns, you can easily engage customers across Google's most popular properties with a variety of rich, unique ad formats. Reach your users across the YouTube Home Feed, Gmail, and Google's Discover Feed — all with one campaign.

How many ads should be implemented per ad group?

three to five

App

After a simple setup process, App campaigns run ads across Google's largest properties, including Search, Play, and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you. With an App campaign, you can increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.

How can Google Ads help you advance your business goals?

By driving online, in-app, in-person and over-the-phone sales, building awareness of your brand, by influencing consideration of your products and services

How does Google Ads generate responsive search ads?

Google Ads creates them based on existing high performing ad copy.

Local campaigns

Local campaigns help you drive important offline metrics — like store visits or in-store sales — by advertising on multiple platforms. Let Google Ads optimize how your ads appear on Search, Maps, Display, and YouTube to maximize your offline performance.

What is the key value proposition of Google Search campaigns?

Show your ads when a customer is searching for your product or service

Video

With Video ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content on YouTube and across Google's network of websites and apps. Only pay when people choose to watch your ad. Video campaigns help you bring your business's story to life. They engage customers in different ways, like showing ads before their favorite music video or while they're researching an upcoming purchase.

Location extension

You operate many retail stores and want potential customers to see the distance from their location to your stores.

Structured snippets

You want to describe the features of a specific product your business offers before customers click on the ad.

Call extension

You're focused on driving phone calls to your business.

Sitelink extension

You're interested in directing people to specific pages on your website.

Bidding and budget settings

Your bid strategy controls how you pay for users to interact with your ads. Your bid limit is the most that you'll pay per click for ads in an ad group, and your budget is the average amount that you're comfortable spending each day on your campaign. The budget that you choose is entirely up to you, and you can adjust it at any time.

Locations and language targeting

Your campaign's ads are eligible to show to customers in particular locations, or to customers who've chosen your selected language as their browser's language setting.

Display

Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers' interests. Use a Display campaign to increase exposure and reach audiences with specific interests across the web.

Hotel

If you're a hotel looking to advertise rates and availability, Hotel campaigns are for you! These campaigns display hotel prices and availability on Search, Maps, and Assistant to connect you with the millions of travelers actively searching for you.