Google Ads Display Certification
What are the three main automation components of Smart Display campaigns? Automated bidding Automated conversions Automated creatives Automated targeting
Automated bidding Automated creatives Automated targeting
Which targeting option is best for influencing consideration? Custom Affinity Custom Intent Demographics Remarketing
Custom Intent
These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
Video
Target Impression Share
Visibility
Which of the following are the benefits of using Responsive Display Ads? Simplicity Automation Control Reach
Simplicity Automation Reach
Target ROAS
Revenue
Which targeting option is best for achieving brand awareness? Affinity Custom Intent In-Market Remarketing
Affinity
How can Google Ads help you advance your business goals? By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services All of the above
All of the above
Which of the following is a core benefit of Google Ads automated bidding? Auction-time bidding Daily budget pacing Impression share-based bidding User ID-based bidding
Auction-time bidding
What are the three marketing objectives that can be met via targeting on Google Display ads? Build awareness Drive action Generate buzz Influence consideration
Build awareness Drive action Influence consideration
Target CPA
Conversions
What two types of remarketing can be used on Google Display ads? Custom remarketing Dynamic remarketing Email remarketing Standard remarketing
Dynamic remarketing Standard remarketing
Uploaded ads give advertisers access to more inventory than Responsive Display Ads. True False
False
These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
Search
Which of the following is not a component of Google Display ads' value proposition? Intent Machine Learning Performance Search
Search
These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.
Shopping
Maximize Clicks
Traffic
These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
Universal App
What two main ad formats can be used in a Google Display ads campaign? Search Ads Uploaded Ads Social Ads Responsive Display Ads
Uploaded Ads Responsive Display Ads