Google Ads Search Certification

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

The campaign type chosen will determine where her ads appear and the format of those ads.

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)

- A mention of prices, promotions, and exclusive offers - Encouraging potential customers to take action - Highlighting what makes his business unique

Which of the following goals can you achieve for your marketing campaign by using automated bidding? - Choose what time of day your ads will appear. - Target specific devices exclusively. - Reach the right user with the right message at the right time. - Control the cost of each click.

reach the right user with the right message a the right time

Sarah's Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company's advertising manager decides to configure a broad matching type for the keyword "automobile," in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager's ad? (Choose two.)

- automobile - car

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

- bids - budgets

Sam's new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) - The user interface for Dynamic Search Ads excludes all manual controls. - Dynamic Search Ads require no initial user configuration. - Destination URLs are automatically kept up-to-date. - Dynamic Search Ads don't have to undergo the bidding process. - Machine learning helps automatically find new keywords.

- Destination URLs are automatically kept up-to-date. - Machine learning helps automatically find new keywords.

What two ad extension types can also be served as automated ad extensions? (Choose two.) Location extension Promotion extension Call extension Sitelink extension Callout extension

- Sitelink extension - Callout extension

Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company's sales event? (Choose two.) - By choosing "leads" as the campaign goal. - By creating a new ad group for the sale. - By adding coupon alerts to people nearby the store. - By targeting specific device operating systems. - By setting campaign start/end dates.

- by creating a new ad group for the sale - by setting campaign start/end dates

Ginger's working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) - has a larger font size - includes a current promotion - is listed after search results - includes at least two different colors - has a relevant headline

- includes current promotion - has relevant headline

Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe. - description - display URL - final URL - headline

1. Description: Allows advertisers to provide details about their product or service 2. Display URL: Gives users an idea of where they'll go if they click the ad 3. FInal URL: Takes users to a specific page of a website 4. Headline: Users often will often notice this first

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim's interaction with Google Search Ads would occur from start to finish. (5)

1. Tim searches for "best skateboards". 2. Tim scans the search results. 3. Tim launches a Google Search ad. 4. Tim browses different skateboards on the website he navigated to. 5. Tim makes a purchase from the website he navigated to.

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

1000 users

Ideally, what's the minimum number of values you should aim for per header when using structured snippet extensions?

4

What's the maximum number of ad extensions that can show for a particular query or device at any given time?

4

John's Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John's Plumbing configure to meet this goal?

Ad scheduling

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Adding more negative keywords.

Brenda's working on improving a Google Search Ad's quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

Adding seasonal messaging during the holiday season.

Jennifer's looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn't want to match with people looking for anything else — just "all-inclusive vacation Paris." So she limits who sees her ad using exact match type. Which search terms might match with Jennifer's ad? Best all-inclusive vacation All-inclusive family Paris vacation All-inclusive vacation All-inclusive Paris holiday

All-inclusive Paris holiday

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,600 to generate 1,600 conversions with a CPA of $6

When creating an ad, how does Greg know what it will look like to his potential customers?

As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

Auctions fluctuate all the time

How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

What content could be used for a structured snippet extension?

Berlin, London, Paris, Singapore

Bob's electronics company has quite a buzz around a new television they're launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords "television," "accessible," and "voice." Which benefit does broad match modifier give Bob's Search Ads campaign?

Bob's ad will appear if search terms contain at least all 3 of the keywords or variations of those terms.

Bob's electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword "television." How will broad match benefit Bob's campaign?

Bob's ad will appear if search terms contain some variation of his keyword, such as "TV."

Barbara's boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Broad

How can ad extensions contribute to increasing user engagement?

By addressing a user's intent, device, and location.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over the maximum they spend per month.

What is one way that Performance Planner helps businesses increase sales?

By maximizing the number of conversions for a spend scenario

How can Performance Planner serve your business?

By optimizing your ad budget for maximum growth

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They're interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

By providing users with relevant information up-front.

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

By showing his ad to people searching for related information about helmets.

What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition)

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Control and results

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

Delivering a customized message to the right user at the correct bid

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What's a key benefit of a well-managed Google Search Ads campaign?

Displayed ads are relevant to a potential customer's Google search.

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?

Exact match

What does Performance Planner automatically do?

Forecasts how your current campaigns will perform in the future

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

Getting more customers to learn about his products.

Mary wants to run a text ad on the Google Search Network. She's new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Headline, URL, Description

Jennifer's company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

Her ads may appear when a user is likely to be interested in her product.

Ingrid wants to acquire a lot of exposure for a new product line that she's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid's marketing goal?

Her ads will serve on website content related to her business or her customers' interests, based on her targeting decisions.

Bernadette's in charge of marketing a new product in a highly competitive segment. She's planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

Her business will have a competitive presence with similar businesses during searches.

Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa's business?

Her business will have a competitive presence with similar businesses during searches.

What does adding callout extensions to your Google Search ads enable you to do?

Highlight information about value-adding attributes of your business, products, or services.

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

Highlight key information and unique selling points of a business

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees' new skills. How could a Google Search campaign benefit his business?

His ad may appear when people research similar installation options.

Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's a likely reason for his ad not being frequently displayed?

His bid for the ad is too low.

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

If you don't bid efficiently, you could miss valuable conversions.

Rina notices that her ad's average cost per click (CPC) is significantly higher than the industry benchmark. But she's not seeing improvements in her ad's position. What can she do to potentially get a higher ad position?

Improve the ad's quality score.

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie's eCTR?

Including keywords in his ad text

Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian's optimization score based upon?

Key aspects of his accounts, including statistics, settings, and industry trends

Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What's Brian's optimization score based upon?

Key aspects of his campaigns, including... -- statistics - settings - industry trends

Trina sells dolls and accessories, and doesn't have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?

Keyword lists can be automatically created based on website offerings.

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company's unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what's the simplest method for using Dynamic Search Ads?

Landing pages from standard ad groups

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Machine learning helps her set the appropriate bid for each and every auction.

What's a key objective in delivering ad extensions?

Providing the right users with the right information at the right moment.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Relevance, control, and results

Carlton runs an adventure excursion company in South America. He'd like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton's company through Google Search ads?

Researching South American holiday destinations online.

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Search

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? (5)

Search, Display, Video, Shopping, and App

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she's exploring different campaign options. Which campaign types are available to her in Google Ads? (5)

Search, Display, Video, Shopping, and App

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Searching for related gardening information.

What ad extension is only available as a full automated ad extension?

Seller ratings extension

What is a valid recommendation that the Performance Planner can provide?

Set a specific target CPA (cost-per-acquisition)

What's an accurate description of callout extensions?

Short, specific snippets of text that highlight value-adding attributes.

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

Similar Audiences for Search

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

So that spend is not reallocated between two different marketing objectives

In-Market audiences would be suited to reach which user?

Someone looking to purchase a new car

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Someone who has added items to a shopping basket on his company's website but then abandoned it

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Target impression share

What Search Network text ad component provides up to three fields of 30 characters each?

The headline component

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

The recommendations are tailored to the specific account.

What can the Performance Planner assist you with?

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads, you can choose a maximum amount to spend per month.

With Similar Audiences, which Google product is included when finding new people with similar profiles?

YouTube

Jacob's physical toy store relies on offline metrics, such as store visits and in-store sales. He's heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

local

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

machine learning

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

$2.51

Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.) Budget type Web browser Device type Location Budget

- Device type - Location

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.) Employment status Highest level of education Age E-mail address Mailing address

- E-mail address - Mailing address

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) - A video can present a summary of her products to people showing an interest in her business. - She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more. - Her business can show up on search results when businesses similar to hers are showing up. - Her business can catch the interest of people while they're engaged with a mobile app. - Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

- Her business can show up on search results when businesses similar to hers are showing up. - Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.) - Include three to five ads, and at least three extensions in each ad group. - Set a keyword bid of at least $10 for each active ad group. - Implement one ad per ad group keyword, to a maximum of 100 ads. - Choose a minimum 100 keywords of all match types to capture traffic. - Optimize the campaign's ad rotation for clicks or conversion actions.

- Include three to five ads, and at least three extensions in each ad group. - Optimize the campaign's ad rotation for clicks or conversion actions.

What are two ways Dynamic Search Ads brings value to an advertising campaign?

- It creates new ads automatically. - It finds traffic an advertiser might miss

What are two main benefits of using Search Audience solutions? (Choose two.) - Making the right bids when certain groups of people are searching for your product or services - Identifying the most effective ad schedules to get the best results from your budget - Reaching different audience segments with unique messaging that is highly relevant to them - Reviewing missed opportunities with regards to ad extensions and ad variations - Getting detailed insights into which bid strategies can work best for your search network campaigns

- Making the right bids when certain groups of people are searching for your product or services - Reaching different audience segments with unique messaging that is highly relevant to them

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

- More qualified leads - Better ad quality

Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.) - Performance Planner leverages machine learning for forecasting. - Performance Planner forecasting is powered by billions of Google searches conducted each week. - Performance Planner integrates with other budgeting software, such as QuickBooks. - Performance Planner is free to use with any merchant-hosted storefront. - Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

- Performance Planner leverages machine learning for forecasting. - Performance Planner forecasting is powered by billions of Google searches conducted each week.

Match these Search Audience solutions with the benefits they can bring to your campaigns: - Remarketing Lists for Search Ads - Detailed Demographics - In-Market Audiences - Customer Match

- Remarketing Lists: To help reach people who have engaged with your website or YouTube channel in the past - Detailed Demographics: To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership - In-Market Audiences: To drive consideration among people who are actively researching the products or services you offer - Customer Match: To upload your own data into Google Ads and reach custom segments across devices

You want to increase the relevance of a Google Search Ad so it's more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) - Changing the ad's call-to-action statement. - Posting transparency statements on the website. - Selecting only relevant languages in campaign setup. - Selecting distinct geographic areas. - Rewriting the landing page for clarity.

- Selecting only relevant languages in campaign setup. - Selecting distinct geographic areas.

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie's work easier? (Choose two.) - She doesn't have to think of all the related saucepan keywords. - She can explicitly choose keywords to ignore. - Her ad will only show for "blue saucepans." - She can easily select the color she wants to focus on. - She can choose the exact searches her keywords will match.

- She doesn't have to think of all the related saucepan keywords. - She can easily select the color she wants to focus on.

Helen's Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA's marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. Which two searches may prompt the ad? (Choose two.) - WidgetCo customer support - Refrigerator reviews WidgetCo - Smart refrigerator reviews - Energy-efficient fridge - WidgetCo refrigerator installation

- Smart refrigerator reviews - Energy-efficient fridge

Match each ad extension with the benefit it brings to a user's ad experience. - structured snippet extensions - call extensions - callout extensions - sitelink extensions

- Structured Snippet: Describing features of a specific product or range of products or services offered by the business before users click on the ad - Call Extensions: allowing mobile users to directly call a business -CalloutExtensions: Highlighting value-adding attributes of the business, products, or services to users - Sitelink Extensions: Directing users to specific pages of a website

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation. - time - interest - device - location

- Time: it is 10am - Interest: I love historical sites and San Francisco - Intent: I need to book a boat ride - Location: I am sitting in a train station in London.

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.) Distribution Validation Simulation Instrumentation Differentiation

- Validation - Simulation

John's company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company's website. What are two ways that responsive search ads could help John's company reach more potential customers? (Choose two.) - With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. - With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser's active campaigns. - With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. - With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

- With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. - With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

Karen's washing machine broke, so she's conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Campaign type Advertiser campaign count Size of ad group Ad relevance Advertiser bid

- ad relevance - advertiser bid

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

- ad relevance - ad landing page experience

Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)

- ad scheduling - location targeting - language targeting

You can leverage Google Ads' automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding

- machine learning - auction-time bidding

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.) - More relevance - Less click-fraud - Greater flexibility - Longer funnels - Lower eCTR

- more relevance - greater flexibility

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.) - Attractive imagery - Relevant information - Information based on their moment - Product and service comparisons - News items related to their search

- relevant info - info based on their moment

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, "boat." The manager then adds "paddle" as a broad-match modifier. Which two searches may prompt the marketing manager's ad? (Choose two.) - Boats and ships - Boat adventure - Travel on a paddle ship - A green boat paddle - Rowboat paddling

- travel on a paddle ship - green boat paddle

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. - Auction-time Bidding - Depth of signals used & cross analysis - Machine Learning - Time Saved

1. Auction-time = tailors bids to each user's unique context, using relevant signals present at auction time 2. Depth of Signals. Used & Cross Analysis = Integrates a large variety of signals and considers new ones to evaluate user intent 3. Machine Learning = algorithmically helps set the appropriate bid for each and every auction 4. Time Saved = alleviates the strain on marketing resources by automating more manual tasks

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

1. Reached the checkout page but did not complete the purchase. 2. Added an item to the shopping basket but then abandoned it. 3. Visited the website in the past 7 days but did not convert. 4. Visited the website in the past 28 days but did not convert.

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.) --4

1. Segment a customer list, based on a desired marketing action. 2. Upload the list to Google Ads. 3. Translate the list into an audience list and make it available for targeting. 4. Customize your creatives with special offers or incentives that are specific to this audience.

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

1. Sign in to the Google Ads account where you wish to make the text ad. 2. In the page menu on the left of the screen, select Ads & Extensions. 3. Choose the + button, and then select Text Ad from the available options. 4. Enter the headlines, URL, and description lines you wish to use. 5. Ensure the ad meets Google's editorial guidelines, and press Save Ad.

With Dynamic Search Ads, what does the advertiser provide?

A list of web pages

Hank wants to use a "Maximize Conversions" campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

A recommended average daily budget

Jerry's managing a Google Search campaign and would like to improve the position in which his ads appear. He's increased his bids, but his ad still isn't showing at the top of Search results. What else might he do to improve his Ad Rank?

Create a helpful, relevant landing page for the ad.

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

Customer relationship management data

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Easily prioritize across the different optimization opportunities

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Extends her reach to additional sites.

Jimmy sells televisions on his website. He notices he's getting traffic from searches for a brand he doesn't carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy's advertising campaign?

His ads won't be shown to users searching for the uncarried brand.

Pete is the marketing director for an electric car company. He recently chose "leads" as his Google Search campaign marketing goal. What did he hope to achieve by selecting "leads" as his goal?

Increase e-mail list sign-ups from potential customers.

Why should your business use Performance Planner?

It makes recommendations that are validated using machine learning.

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign's optimization score?

It will improve upon acceptance.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?

Maximize clicks

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya's campaign?

Maximize clicks

Francine is advertising her company's newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

More ads in an ad group means more options for success in an auction.

Which user type would the Google Ads system closely match as an Affinity audience?

Someone who has demonstrated a qualified interest in movies

In-market audiences allow the opportunity to specifically identify what kind of user?

Someone who is in the mindset to buy

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Target impression share

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Target impression share

Each Similar Audience has its seed list members removed to ensure what?

That no user overlaps between a similar list and its seed list

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

The campaign score has 25% headroom to improve.

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%. What does this score indicate?

The campaign score has 60% headroom to improve.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

The campaign score has 78% headroom to improve.

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

The description component

Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

The higher expected click-through rate will lead to a higher Ad Rank.

Which is required for an ad to be served to a user?

The keywords must be relevant to the search term.

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign's optimization score?

The score will dynamically improve upon accepting recommendations

What is a main benefit of using Search Audience solutions?

They can help send the right message to the right customer with the right bid.

Which statement is true about serving relevant ad extensions? - They prevent all irrelevant traffic from clicking on your ads. - They encourage users to make more informed decisions and take action. - They provide advertisers with additional insights within the search term report. - They generate new creative suggestions for both keywords and ads.

They encourage users to make more informed decisions and take action.

Why is using the performance targets feature after utilizing the Performance Planner recommended?

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

To allocate budgets that drive incremental conversions

Clara is an advertising director who has been tasked with optimizing her company's Google Search campaign. How can Clara use the optimization score to benefit her campaign?

To find how close her campaign is from potential ideal results

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields?

To give users an idea of the content they'll see upon clicking the ad

When should you use Remarketing Lists for Search Ads?

To reach people who have already engaged with your website in the past

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

To react to ever-changing external factors

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He's considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

Up to 15 characters in each

Samira has been tasked with increasing the relevance of her company's ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

Up to 15 headlines

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What's Google's recommendation about extensions?

Use at least three extensions in each campaign or ad group.

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

affinity audience

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline? - A phone number where customers can contact him - Messaging that includes "Click Here!" - The physical address of his store - At least one of his keywords

at least ONE of his keywords

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

content and formatting

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web?

display

What's an example of an effective callout extension?

free returns

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

maximize clicks

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

page feeds

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?

shopping

Clara is an advertising director who's tasked with optimizing her company's Google Search campaign. How can Clara use the optimization score to benefit her campaign?

to identify opportunities to improve campaign performance