Google Analytics Academy: Beginners - Assessment 1
When a filter is applied to a view, what data is affected?
Data from after the filter was created
When a new view is created, what data will be included?
Data from after the view was created
Using tracking code, Google Analytics can report on data from which systems?
E-commerce platforms Mobile Applications Online point-of-sales systems
What are the options for filtering data in Google Analytics?
Exclude data from a view Include data in a view Modify how data appears in your reports
To use Analytics to collect website data, what must be added to the website page HTML?
Google Analytics tracking code
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
Immediately after the opening <head> tag of your website
The Analytics tracking code can collect which of the following?
Language the browser is set to Type of browser Device and operating system
A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels?
Property and View
When will Google Analytics end a session by default?
When a user is inactive on your site for 30 minutes or more or closes a browser window
A deleted view can be recovered by account administrators within how many days?
35
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
Account > Property > View
To locate a property's Analytics tracking code, which sequence of steps should be followed?
Admin > Tracking Info > Tracking Code
To collect data using Google Analytics, which steps must be completed?
Create an Analytics account Add Analytics tracking code to each web page
In which order does Google Analytics filter data?
The order in which the filters are applied
Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
Once Google Analytics processes data, it's stored in a database where it can't be modified.
True
