Google Analytics Best Practices
Which 3 of the following actions can you take within Report in analytics?
- Compare different sets of data next to each other - Use preview cards to drill down into larger reports - Monitor activity that's happened within the last 30 minutes
You can find many ways to analyze your data in Explorations. Which exploration technique should you use to take each of the following actions?
- Free form presents your data in a cross-tab layout, where you can arrange the rows and columns as you like and add the metrics you're most interested in. - Funnel exploration lets you visualize the steps your users take toward a key task or conversion, identify sequences of key events and understand how your users navigate these steps. - Path exploration explores the steps users take through your site or app and can follow any number of undefined user journeys, even ones you weren't aware of or didn't intend. - Segment overlap lets you compare different groups of users to quickly see how they relate to each other and isolate specific audiences based on complex conditions.
When using data import, what two types of data are joined with Analytics data when you open a report and Analytics issues a query for the report data?
Cost data and item data NOT offline event data and user data
In the report above, which of the following is a dimension?
Country NOT $25.00, event count, conversions.
A business owner opens Explore and chooses Free form from the templates at the top of the page. Once there, she adds the dimensions and metrics she wants to see in her table. Where should she drag and drop her dimensions and metrics to build the table above?
rows - country columns - device category values - total users
Roberto runs a local news service for his city. He has a website, an Android app, and an iOS app. Roberto is new to Google Analytics and wants to set up his first property to show how his users are interacting with all his platforms. When setting up his new property, which data streams should he use?
• One web data stream for his website • Two app data streams, one for each of his apps
What is a roll up property?
A property that contains data from two or more source properties.
The owner of a fashion blog website wants to know more about the data shown on the New users by User medium card. Will selecting View user acquisition open the detail report where she can analyze her new users?
Yes
An eCommerce store has a goal of selling more sneakers. Which of these isn't a value of using digital analytics for the business?
1. Identify issues on particular web pages 2. Inform decisions about online advertising campaigns 3. Analyze sales trends in specific geographies X. Optimize the website for search engines
Luca, the owner of an online retail store, wants to create an audience that includes users who are likely to make a purchase within the next seven days. What can Luca do to accomplish this?
Create a predictive audience NOT create a new audience from scratch, using demographic template, or suggested audience
In which Google Analytics section would you find advanced analysis techniques to help you uncover deep insights about how users are engaging with your website or app?
Explore NOT reports, admin, advertising
Which of the following isn't a report you'd find when visiting Reports in the left navigation of Analytics?
Funnel report NOT engagement reports, realtime report, reports snapshot
What three actions can you take in Configure?
In the Configure menu in Analytics, you can: See your property's existing audiences Mark events as conversions Create new events To create and share reports, go to the Reports section.
Which Analytics property type will this training focus on?
In this training, we'll just be focusing on Google Analytics 4 properties because Universal Analytics properties are an older property type.
When you create a custom event and start sending new data to Google Analytics, will the data automatically be available in your reports?
No
Google Ads conversion tracking starts importing the data from your Analytics account starting from the day you clicked Import. Historical data from before this date is not added to conversion tracking.
True
GA4 properties can use three different ID types as identity spaces. How do you enable each type?
User ID - To use this ID type as an identity space, you need to send data to Analytics. Google Signals - To use this ID type as an identity space, you need to enable it in your property settings. Device ID - Analytics automatically uses this ID type as an identity space.
You can use the Realtime report to confirm data is successfully being collected. Which best describes the data shown in the Realtime report?
User activity during the past 30 minutes
Which two of the following actions can you take in your property settings?
Within your property settings you can: - Link your Analytics property to other Google products like Google Ads - Add or edit your data streams
Are conversions a subset of your events that are most valuable to your business?
Yes
Does Google Analytics collect and process user interactions on both websites and apps as events?
Yes
What is a subproperty?
A property that gets its data from one other source property.
Which three of the following tools could you use to connect your business to a Google Analytics 4 property?
Businesses can connect to GA4 properties in a number of ways: If you have a website, you can connect using either the global site tag or Google Tag Manager. If you have an app, you can connect using Firebase SDK. However, the analytics.js tag can only be used with Universal Analytics, not with GA4 properties.
What are some of the methodologies used by Google's conversion modeling? Which three answers are correct?
Data aggregated and used to predict the likelihood of conversions, Holdback validation to maintain accuracy, High confidence threshold to prevent over-predicting NOT fingerprint ids
Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?
Data retention period allows you to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers. Remember, the setting does not affect reports that rely on aggregated data. NOT IP address settings, disable data collection, or consent mode
Which of the following allows you to define a range of IP addresses to exclude from your data?
Internal traffic data filter NOT cross domain measurement, listing unwanted referrals, developer traffic data filter
Which of these is a standard set of rules for collecting and sending events directly to Google Analytics servers?
Measurement protocol NOT modify event, HTTP request, create event
Which three trends are affecting the landscape of digital marketing?
Rising user expectations about privacy, more global regulations, and decreases in browser support for cookies have made digital measurement more challenging.
Which three of the following are ways you use to connect your website to a Google Analytics using the Google tag or measurement ID?
1. Provide your tag or measurement ID to a website builder 2. Manually add the tag to the website code 3. Use Google Tag Manager to deploy the tag X. Enable enhanced measurement for your web stream
True or false? Google Signals in Analytics need to be enabled to use audience features in Google Ads.
True
True or false? The advertising workspace contains the Advertising snapshot and the Attribution reports.
True
To connect your app to Google Analytics, do you have to use the Firebase SDK?
Yes
When building the rules for a report filter or comparison, which of the following is used?
Dimension values NOT metric values, report names, or dimension/metric values
True or false? You should use the model comparison report to understand customers' paths to conversion and how different attribution models distribute credit on those paths.
False You should use the model comparison report to compare how different attribution models impact the valuation of your marketing channels. Alternatively, you should use the conversion paths report to understand customers' paths to conversion and how different attribution models distribute credit on those paths.
The Analytics interface is divided into several main sections where you can view your data and adjust your settings. Which section should you go to in order to take each of the following actions?
Go to Reports to view readymade reports that answer common questions about how your users are interacting with your app or website. Go to Explore to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement. Go to Configure to edit your core measurement settings. Go to Admin to control your account, property, and user settings.
Enabling ads personalization in Analytics gives you the ability to use your Analytics audiences to personalize your digital ads. What's the most granular level on which you can customize how data is used?
Individual event NOT property, country, or user property
Which integration enables the Google Organic Search Traffic report in Analytics?
Search console integration NOT search ads 360, display and video 360, google optimize
Which of the following is not something you can do with BigQuery export?
Send events from BigQuery directly to Google Analytics servers NOT mport other data into BigQuery to combine with Analytics data, Export your data from BigQuery to external storage, Export Analytics data to BigQuery and run SQL queries
True or false? You can choose the geographic location where your data is stored when it's exported from Google Analytics to BigQuery.
True
You're granting access to a new user and choose to assign them the editor role. Does this option also grant them the permissions of the analyst role?
Yes
Which of the following is not a feature unique to Analytics 360 properties?
BigQuery export (available for both standard and 360 properties) NOT roll up properties, subproperties, higher limits for conversions and audiences
Roberto runs a local news service, and he wants to segment his Analytics reporting to compare how the different sections of his news service are performing. He creates an event parameter called "section" with a value for each section of news: "local news," "business," "arts & culture," "sports," and "opinion." After Roberto tags his pages with his new "section" parameter, what should he create to represent this parameter in his GA4 property?
Roberto should create an event-scoped custom dimension. He should create a dimension instead of a metric because he's measuring the sections of his news service, which are text-based & answer the question "what." His dimension should be event-scoped instead of user-scoped because he's trying to measure information about an event, not about users. There is no such thing as "session-scoped" in GA4 properties.
