Google Analytics Demo Questions
What will happen if a user clears the Analytics cookie from their browser?
Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Custom Dimensions can be used in which of the following reports?
As secondary dimensions in Standard Reports AND as primary dimensions in Custom Reports
If the Google Merchandise store sets up a URL goal of "/thankyou" and a Match type of "begins with", which of the following pages on www.googlemerchandisestore.com will count as goals?
/thankyou.html /thankyou.php /thankyou/receipt.php
If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as:
1
If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record?
1
What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account?
1000 cookies
How many reporting widgets can you save to a dashboard?
12
If you delete a view, account administrators can recover the view using the "trash can" function within how many days?
35
How many segments does Google Analytics allow you to compare at once?
4
What is the maximum duration that a user can be included in a remarketing audience that you've defined?
540 days
Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?
Account Property View
You can create custom segments using which of the following criteria?
Dimensions metrics session dates sequence of user actions
Google Analytics can collect behavioral data from which systems?
E-commerce platforms Mobile applications Online point of sales systems
Filters allow you to:
Exclude data from view include data in view Modify which data appears in your reports
Which report should you use to check if users are exiting from important pages on your website?
Exit page reports
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
False
Filters allow you to reprocess historical data from before the filter was applied.
False
New views can include website data from before the view was created.
False
You can only apply a Custom Dimension to data you collected before you created the dimensions and made it active.
False
The Analytics tracking code can collect which of the following?
How many users visited a page
Which of these are remarketing audiences that you can define?
Users who visited a specific page on your website Users who played a video on your website Users who purchased a product on your websites
Which of the following is NOT a standard Analytics campaign parameter?
Utm_adgroup other options
Multi-channel Funnel reports can credit conversions across which of these channels?
website referrals paid and organic search custom campaigns
Which of the following is the correct format for a custom campaign parameter added to URL?
www.googlemerchandisestore.com/?utm_campaign=fallsale www.googlemerchandisestore.com/?utm_campaign=fall_sale
If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you use?
comparison view
Which report can show you how well particular sections of your website content performed?
content drill down
If you wish to collect data from two related website with different domains in a single Google Analytics property, what feature must you set up?
cross domain tracking
To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area?
custom dimension
If you wanted to view data in reports by different user categories such as Bronze, Gold and Platinum status levels, what Google Analytics feature would you set up to collect the data?
custom dimensions
If you wanted to collect the number of comments users posted on a webpage on your site, which of these would you set up?
custom metric
Which of these are Goal types in Google Analytics?
destination duration pages/screens per session event
When does the tracking code send an event hit to Google Analytics?
every time a user performs an action with event tracking
When does the tracking code send a pageview hit to Google Analytics?
every time a user searches on your website
By selecting "share template link" you can share your dashboard and your data with another user.
false
Filters may be applied retroactively to any data that has been processed
false
If data is excluded from a view using a filter, it may be recovered within thirty days.
false
Segments are applied before sampling, so even if your data is being sampled, your segments will not be.
false
When you create a goal in Google Analytics, you must set up a funnel visualization
false
If you wanted to see reports in a view with only data for users from the US and Canada, which of these filters could you apply?
filter 1: include US and Canada
If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create?
flat table
Which of the following is a "source" in Google Analytics?
googlemerchandisestore.com (direct) Google
How do you increase the sampling rate for reports in Google Analytics?
greater precission
What are the four scopes available for dimensions and metrics?
hit level session level product level user level
Custom Metrics can have which of the following scopes?
hit or product ONLY
Which report lists the pages of your website where users first arrived?
landing pages report
Which of the following are goals in Google Analytics?
making a purchase signing up for a newsletter submitting contact information
Which of these may be imported to define a remarketing audience?
pre defined segment custom segment
To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use?
the measurement protocol
In Google Analytics, what is a "metric"?
the numbers in the data set often paired with dimensions
:In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
true
Custom Reports in Google Analytics let you do which of the following?
use multiple dimensions together in the same report create a report with cute metrics
If you wanted to create a Custom Dimension to view data about users who logged into your website, what scope would you apply?
user
What does the "users" metric measure?
users that had at least one session on site in date range
What does the "users" metric measure?
users that had at least one session on your site in the given date range
In Google Analytics, what is a "dimension"?
an attribute of a data set that can be organized for better analysis
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
assisted conversion
If you wanted to see a visual representation of which pages users entered your website on, what report should you view?
behavior flow report
What is the order of steps when defining a measurement plan?
business objectives key actions KPIs
What four parameters can you include with an event hit for reporting
category action label value
How do you increase the sampling rate for reports in Google Analytics?
choose greater precision in the sampling pull down menu
If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use?
cohort analysis report
To find you're the Analytics tracking code, which sequence of steps should you follow?
Admin Tab Tracking info Tracking code
What setting must you enable to see data in demographics and interests reports?
Advertising Features
Which of the following Adwords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users location?
Bid adjustment
Which of the following is a "medium" in Google Analytics?
CPC Organic Referral
In Google Analytics what is a "secondary dimension"?
an additional dimension
To track website behavior data with Google Analytics, which steps will you need to complete?
Create an analytics account Add the analytics tracking code to each page of your site
What would you use to compare two date ranges in a report?
Date range comparison
To use Analytics to track user behavior on your website, what must you add to each page?
Google Analytics tracking code
Adwords let users advertise on which properties?
Google Search Google Display
Where in the HTML of you webpage should you place Analytics tracking code?
Just before closing </head> on website
What are the three different campaign tags that Google Analytics requires for accurate campaign tracking?
Medium Source Campaign
What channels are included by default in the channels report?
Organic Direct Display
In Google Analytics what is a "secondary dimension"?
an additional dimension you can add to a report for more specific analysis
If you wanted to work with other websites to send traffic to your pages, which report can provide you with some potential ideas for partners?
Referrals report
For each user who comes to your site, Google Analytics automatically captures which of the following traffic source dimensions?
Source and Medium
If you would like to quickly generate campaign tags for tracking, what tool should you use?
The URL Builder
Which report would best help you identify potential browser issues with your website traffic?
The browser and the OS report
How could you discover whether users viewing your website on mobile devices?
The devices report under "mobile"
To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to?
The google merchant store
In a measurement plan, what are macro-conversions?
The main actions you want users to take on your website that accomplish your business goals
Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
A user with "edit" permissions at the Account level will automatically have "edit" permissions at the Property and View levels.
True
Auto-tagging is the process in which AdWords can automatically tag your adwords URL?
True
Google Analytics filters data in the order in which the filters are set.
True
If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately.
True
Once Google Analytics processes the data it collects, it's stored in a database where it can't be changed.
True
You can change the default 30 minute session timeout in Google Analytics
True
You can only pair metrics with dimensions if they are both in the same scope.
True
Language the browser is set to
Type of Browser Device and Operating System
Applying segments to your reports can help you isolate data for which of the following groups?
Users 25 to 34 years of age who have their browser set to Spanish Users that viewed a page on your website and then watched a video Users that engaged in your social media or email campaigns
Which of the following groups could you target with Dynamic Remarketing?
Users who viewed your homepage Users who viewed product detail pages Users who abandoned their shopping carts
When will Google Analytics end a default session?
When a user is inactive for 30 minutes or when they close out of a browser window
In Google Analytics, what is "remarketing"?
When you show users targeted ads to bring them back to your website and encourage a conversion
Which of the following would prevent data from appearing in a Custom Report?
You've applied a filter that filters out all of your data You have included dimensions and metrics of different scopes
What does Google Analytics use to differentiate new and returning users?
a browser cookie a randomly assigned unique identifier
What does Google Analytics call a URL that passes parameters of useful information for reporting?
a hit
In Google Analytics, what is the "bounce rate"?
a percentage of visits when a user landed on your website and exited without any interaction
If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use?
active user report
If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view?
all page report
