Google Analytics Exam

How many days does it take for a property to be permanently deleted once you have deleted if from your google analytics account

35

report shows the types of devices users have been coming from over the past 30 days. In this report, what is device type?

A dimension

google analytics account hierarchical structure

Account > Property > Data stream

Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?

Acquisition

If you wanted to link a new Google Ads account to your Google Analytics property where do you go ?

Admin

lets you manage events, conversions, and audiences

Admin

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report

Advertising tab

You have a website and want to start gathering and reporting insights for it. What should you set up first?

Analytics tag

how would Google Analytics measure and report distinct user interactions?

As events

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

Audiences in Google Ads can be used to target ad campaigns

things like purchases or newsletter sign-ups are important. If you wanted to mark these events and assign a value to them, what is used?

Conversion events

uses machine learning to measure conversions that aren't directly observable?

Conversion modeling

If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage)

Create event

Which of these tasks can be done using audience triggers?

Create new events based on an audience rule being satisfied

You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?

Customer user parameter

Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?

Data import

control amount of time user-level and event-level data is stored by google

Data retention period

relies on machine learning algorithms to assign credit for a conversion across various touchpoints

Data-driven

Which dimension shows you where your website users arrived from, such as "organic search" or "referral"?

Default channel grouping

What can you find in the Realtime report?

Events that took place within the last 30 minutes

can help you uncover deeper insights about your customers' engagement?

Explore

send data from app to your Google Analytics 4 property.

Firebase SDK

helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step

Funnel exploration

how can conversion events from Google Analytics be used in Google Ads when they are linked together?

Google Ads can use conversions to optimize bids for ad placements

you would like to analyze user journeys across two platforms, as well as see how new users are arriving. what is used for these insights?

Google Analytics 4 properties

What's a key difference between Google Analytics 4 properties and Universal Analytics properties?

Google Analytics 4 properties use "events", Universal Analytics uses "sessions"

used to test variants of your web pages with specifically tailored audiences?

Google optimize

associates event data it collects from users with the accounts of signed-in users who have consented to sharing this information

Google signals

You create a report to show the types of devices users have been coming from. In this report, which of these is a "metric"?

How many users were on mobile phones

Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

Linear

Which of these features allows you to collect and send events directly to Google Analytics servers?

Measurement Protocol

You're using last-click attribution, but would like to see how first-click attribution would value channels and campaigns.

Model comparison

When a user watches a video, what is an event parameter?

Name of video watched

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

One property with one web data stream from your website and two app data streams, one for iOS and the other for Android

includes cards answering common questions about how users interact with your app or website

Reports section

what would you use to create a new data set by combining data from multi-source properties to get a broad view of your business

Roll-up properties

find organic search queries that are leading users to your website, connect Analytics with which platform?

Search Console

What Analytics properties are able to export data to BigQuery?

Standard or analytics 360

If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

That data will only be used for measurement purposes

Which of these choices is a "user property" collected by Google Analytics?

The language preference of users watching the video on your site

set custom dimension that reports membership status for a customer rewards program

User tab

goal is to connect individual customers' behavior across different interactions

User-ID

What is something you can do with your data when you export your Google Analytics data to BigQuery?

You can use SQL to query your data to answer questions

Engagement overview report

You're interested in seeing which pages on site are getting most traffic

enhanced measurement is enabled for the web data stream.

additional events are collected from your website without you needing to change your website's code

which of these approaches would give you a predictive audience?

create an audience of users who started checking out but didn't complete the purchase

data stream

lives within an account and is the container for data you collect from your apps and sites

who can see the exploration you just created?

only you, but you can share it with the other users in read-only mode

customize metrics and dimensions in a table format.

use free form

want to filter data and create a new data set for a specific use case/audience

use subproperties