Google Digital Garage
Which of the following would be an ideal goal for an SEO plan? - Increasing social media likes and follows - Increasing how many relevant people visit your website - Showing your website to as many people as possible - Being in first place in SERP for any keyword
Increasing how many relevant people visit your website Increasing relevant traffic to your website would make an ideal goal for a SEO plan. The more relevant the users are that visit your site, the more chances you have to convert them into potential customers.
What should you consider when developing your website content? - What your customers are looking for - Your latest promotions and discounts - Your brand values - Whether the content will go viral or not
What your customers are looking for When it comes to designing content for your website, the first priority should be to address what your customers are looking for.
Which of the following is an example of a 'call to action' on a website? - A list of phone numbers customers can use to get in contact with you - A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address - An icon button that takes the customer to your social media accounts - A hotline phone number that helps users complete their purchases
A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address A Call to Action or CTA, is designed to get your audience to perform a specific task such as signing up for a newsletter or adding an item to your online shopping basket. In this case, the CTA is encouraging users to input their address, so the website can generate a map to guide them from their location to a physical address.
What is a web server?
A computer connected to the Internet with software that allows it to host all the components of your website
Which of the following is something you'll probably want to exclude from your website? - Prices - A lot of deep scientific information and detailed statistics - Special offers - Certifications to show you're qualified to provide a service
A lot of deep scientific information and detailed statistics It is great to tell potential customers about your product and services, but bombarding them with information can often have a negative effect on user experience.
The increased use of the Internet presents a lot of potential for which types of businesses? - All businesses - Small business owners - International businesses - Local businesses
All businesses - As a business, it's best to be where the people are, and they're mostly online. This increased use of the Internet presents potential for all business types so long as they can find where their audience sits online.
Which tool helps you measure the success of your website? - Keyword Planner - Ad Gallery - Ad Preview Tool - Analytics
Analytics Web analytic tools can help you measure the success of your website by analyzing visitor data.
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? - Social media following - Bid value - Domain authority - Average number of visitors to the company's website
Bid value Bid value, together with quality score, is one of the components that will dictate your ad's position in the search results page. By increasing your bid on specific keywords you're more likely to outrank your competitor's ads.
What technology do search engines use to 'crawl' websites?
Bots Search engines crawl websites using bots with the purpose of indexing sites to create entries for search engine results.
Which of the following is the easiest way for visitors to learn about business while visiting a website? - Getting a free 'taster' of one of your products when they sign up to receive emails - Listening to an audio file that auto-plays whenever someone visits your site - Browsing your product pages and reviewing the Frequently Asked Questions page - Reading the terms and conditions for your products on your site
Browsing your product pages and reviewing the Frequently Asked Questions page - Well designed product pages and FAQs dedicated to business products and services are a great way for consumers to get to know a brand.
Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? - Sending flyers with your web address to customers - Creating a business listing in online local directories - Increasing print and billboard advertising - Building a team of digital advertising experts
Creating a business listing in online local directories - When going digital, the business's objectives, goals and audience dictate which online channels are best suited to them. Whether that's having their own website, using social media or appearing in local business directories.
Which term best describes the business activity that occurs when website visitors buy products or services from you online? - E-commerce - Display advertising - Search engine marketing - Pay per click
E-commerce or electronic commerce is when consumers can complete a sales transaction on a website or other platform.
Which of these is an important factor in the paid search auction system? - How famous your brand name is - How cool your logo is - How long your business has been around - How relevant your ads are
How relevant your ads are If your adverts aren't relevant to either your business or audience, this will affect your Quality Score, which in turn could result in a lower position on the search results page regardless of how high you bid.
A __________ is a shortcut to other pages on your site or elsewhere on the web.
Hyperlink
What is the first step in creating an online business strategy? - Identifying business goals - Understanding what the competition is doing - Knowing the market - Aligning goals to the strategy
Identifying business goals The first step is to clearly define your goals. Perhaps you would like to increase sales by 20%, or identify 100 potential customers? Setting goals will provide you with direction and a clear path to follow.
Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? - Incorporate it within marketing materials across all channels to help raise customer awareness - Create an email campaign letting your customers know why you are unique - Film a video explaining your unique selling point and send it to employees - Create a press release and distribute it through your channels
Incorporate it within marketing materials across all channels to help raise customer awareness Once you've worked out your USP, you should aim to incorporate it within your marketing materials across all channels. This will help promote your brand awareness and hopefully leave a lasting impact in the minds of your audience.
Which of these can Google Search Console help you to do? - It helps you increase your social media following - It helps you optimize your Google My Business listing - It helps you understand which keywords people are searching for on Google - It helps you run A/B tests on your home page
It helps you understand which keywords people are searching for on Google Google Search Console allows you to track a site's search performance. This includes understanding the keywords used by the audience landing on your pages/site.
Why is optimizing customer touchpoints online beneficial for businesses? - It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility - It gives businesses the opportunity to save money on online advertising - It provides customers with value every time they come into contact with a brand, helping build trust - It gives businesses an opportunity to collect more data from potential customers
It provides customers with value every time they come into contact with a brand, helping build trust Optimising customer touchpoints online is a valuable way for businesses to build brand loyalty and trust. Once a business understands the relevant touchpoints their customer takes, the next step is to develop content that will keep customers engaged.
What should be the first step of a structured SEO plan?
Keyword research The first step of an SEO plan should be to conduct keyword research. This will enable the website to rank for relevant search terms.
Short strings of specific keywords with low search volume are called ___________.
Long-tail keywords Long-tail keywords are phrases made up of two or three words and are used to target more niche demographics, therefore they generally have a lower search volume.
What type of information can KPIs provide? - Audience segmentation - Long-term projections - Financial viability - Board decisions
Long-term projections KPIs can help you to make smart business decisions from long-term projections about your business's growth and development. You can use these to evaluate how successful your online efforts may be towards reaching your business goals.
Which of the following statements is true when it comes to developing a web presence for a business? - Customers can learn about a business by downloading a mobile app, but they can't place an order using an app - Building a new website requires a large budget - Mobile apps enable your customers to purchase your products without being on your website - All businesses must have a website to sell products
Mobile apps enable your customers to purchase your products without being on your website Mobile apps provide customers with a chance to experience your brand and purchase products without actually being on your website.
Why are search engines a great place for a business to be found?
People who search are actively looking for information, products or services Pretty much everyone uses search engines to find a product, service or for general information. It makes sense for a business to present itself in a place where its audience is.
Which of the following factors should you consider when optimising your website for search engines? - Colour scheme - Recycled content - Inspiring business name - Site popularity
Site popularity To help deliver the best possible search results to the user, search engines look at how popular a site is and then build a domain authority based upon relevant links to and from that site. This demonstrates the site's trust and popularity.
Which of the following statements is true when marketing your business online? - You need a website to show up in search results - You'll reach a similar client base to the one you have in the real world - You'll be seen by the same volume of customers whether you use search advertising or not - Social media is a great way to engage your audience
Social media is a great way to engage your audience Social media is a simple way of taking a business online, as well as building a following for a brand or product.
Spending money on search advertising influences how your website appears in ___________.
The search results page Search advertising allows you to promote your adverts at the top of the search results page depending on the search terms entered by the user.
Which of the following can help a search engine understand what your page is about? - The date it was published - The number of images used - The total number of words - The title tag
Title Tags Title tags can help search engines identify the topic and theme of a web page in order to decide where it appears in the search engine's results page. Making sure the page title accurately describes the content on the website can increase the chances of ranking when a user searches for the relevant terms.
What is the purpose of the 'See, Think, Do, Care' framework? - To help determine a marketing strategy - To help a business understand the customer journey online - To help a business reach a global audience - To give insight into specific customer groups
To help a business understand the customer journey online The 'See, Think, Do, Care' framework is a useful way to understand the online customer journey. Being aware of this journey helps a business to identify where they should invest their efforts in connecting with customers.
Which of the following statements is true when it comes to taking a business online? - Stick to what you are doing and don't make changes - The same content works across online and offline platforms - Use analytics to make informed decisions - Use analytics to track your customers across the Internet
Use analytics to make informed decisions Analytics can help a business improve its online activities. By tracking what people do on your site, you can start to understand what's working and what's not.
