Graphic Design Quiz
Why should visual communications professionals practice ethically?
-Visual communications professionals are the architects of popular culture and mass communication.-They create images that help delineate, reflect, and describe contemporary reality-The image of reality they make can have positive or negative social consequences.-The representation of reality in media become meaningful and effect the accepted views of reality.
Name three of the career competencies and expectations described in the book.
1 Design Ideas 2 Utilize current tools and technolgy to communicate visually 3 understand images and construct meaningful images
Who do graphic designers collaborate with? (Name five possible disciplines).
Advertising, Branding, Corporate Communication Design, Editorial Design,Environmental Design, Information Design
What are the two kinds of balance?
Emphasis: arrangement of visual elements Rhythm visual pulse and flows from one graphic element to another
What are the steps in design thinking?
Emphasize Define Ideate Prototype Test Research Strategy
What is the five-phase model of design process listed in the book?
Orientation Analysis Concept Disign = Iterative Implement
What are the laws of perceptual organization?
Similarity Proximity Continuity Closure Common fate Continuing Line
What is a design brief or creative brief?
Strategy and Describe the Plan of Attack
What are the design principles
The principles of design are balance, emphasis, movement, pattern, proportion, repetition, rhythm, variety, and unity.
What does "comp" mean?
comprehensive: detailed representation of a design concept thoughtfull visualized and composed
Define demographics and psychographics.
demographic: describe who your buyer is: age, male female habits behavior psychographics: why people buy things , habits behavior, spending habits
What is establishing visual hierarchy important to communication?
helps to direct visual communication through the arrangement of all graphic elements according to emphasis
What is a design concept?
is the primary creative reasoning, the strategic intention underlying the visual communication
What are the design elements
line, shape & volume, texture & pattern, illusion of motion, illusion of space, value, and color
What is a design brief or creative brief?
strategic plan that both the client and design firm or advertising agency agree upon.
What is Graphic Design
the process of organizing and composing words and images to create a message
What are the graphic design disciplines or areas of concentration?
think conceptually and apply technical skills in all forms of design practice