Graphic Design Quiz #6
What historical event led to the design of Jerzy Janiszewski's "Solidarity" logo?
1980 shortage of food, electricity, and housing led to strikes and the formation of the illegal Solidarity labor union.
What is a "corporate-identity" manual? and explain the purpose of an identity manual and how Lester Beall contributed to the creation of identity manuals.
A firm's book of guidelines and standards for implementing its program. Beals' manuals specifically prescribed the permissible uses and forbidden abuses of the trademark.
Describe the emerging corporate philosophy and approach to advertising in the late 1940s and early 1950s.
Advertising was created not by an outside agency but by internal staff; this permitted to keep a unified approach to advertising.
Designed the Chase Manhattan Bank logo and explain how Chase's logo effected other financial institutions and their identity marks.
Chermayeff & Geismar Associates Other financial instituitions evaluated their corporate image and the need for an effective visual identifier.
Describe William Golden's contribution to the CBS look.
He created the most successful trademarks of the twentieth century. He thought more about the audience's opinion than his own artistic one.
Discuss what Paul Rand realized had to happen for a logo to be functional over a long period of time.
He realized that to be functional over a long period of time, a trademark should be reduced to elementary shapes that are universal, visually unique, and stylistically timeless.
Frank Olinsky
It could have a constantly changing persona that runs contrary to the widely held belief that trademarks and visual identifiers should be absolutely fixed and used in a consistent manner.
Conceptual Image
Recognizable symbols used in a poster with reduced verbal content. The death of illustration.
List the names of the members of the Push Pin studio.
Seymour Chwast, Milton Glaser, Renolds Ruffins and Edward Sorel
How the end of World War II affected the manufacturing capacity of the United States and what effect this phenomenon had on marketing products and services.
Though the industrial countries were devastated, the manufactoring capacity was undamaged. An era of unprecedented inudstrial expansion began with large cooperations playing an important role in developing and marketing products and services.
Armando Testa
Used metaphysical combinations that were used to convey elemental truths about the subject.
