Homework: Chapter 13 Video: Jones Soda: Product (4:12 mins)

We can classify the vast array of consumer goods on the basis of shopping habits. Which classification best describes Jones​ Soda? A. Service goods B. Convenience goods C. Shopping goods D. Specialty goods E. Unsought goods

B Correct. The consumer usually purchases convenience goods​ frequently, immediately, and with minimal effort. Examples include soft​ drinks, soaps, and newspapers.

Which of the following is a competitor of Jones Soda and not an example of how it builds and manages its product mix and product​ line? A. Jones Mashed Potato B. Jones Gaba C. Jones Odwalla D. Jones Zilch E. Jones Turkey and Gravy

C

How does Jones Soda uniquely use its labeling as a marketing​ tool? A. It offers a unique recycling program. B. It offers​ instant-win games under some labels. C. It offers contests on its bottles. D. It uses photographs from actual customers on its labels. E. It offers coupons under some of the labels.

D Correct. Unique or innovative packaging can bring big benefits to consumers and profits to producers. Packaging is important because it is the​ buyer's first encounter with the product. A good package draws the consumer in and encourages product choice. In​ effect, it can act as a​ "five-second commercial" for the product. Jones Soda uses photographs from its actual customers on its labels to attract customers.

To be​ branded, products must be differentiated. How does Jones Soda differentiate its​ product? A. Taste B. Color C. Price D. Size E. ​Form, features, and customization

E Correct. Jones Soda uses​ form, features, and customization to differentiate its product. Many products can be differentiated in form long dash the ​size, shape, or physical structure of a product. Most products can be offered with varying features that supplement their basic function. One Forrester study found that over​ one-third of U.S. online consumers were interested in customizing product features or in purchasing​ build-to-order products that use their specifications.

Products fall into three groups according to durability and tangibility. Where does Jones Soda​ fall? A. Service goods B. Durable goods C. Resiliency D. Specialty goods E. Nondurable goods

E Correct. Nondurable goods are tangible goods normally consumed in one or a few uses. This best describes Jones Soda.