Hubspot Quiz Questions

Which of the following coffee brand ad copy examples follow the best practices for simplifying language? A. Our award winning coffee is recognized by the NCA B. Due to the fact that we follow rigorous coffee production standards our product is superior C. You can't beat our prices. Find our coffee in a store near you for somewhere in the area of $10 D. Start your day with a cup of award winning coffee, your snooze button will thank you

(Remember, to simplify your ad copy, avoid acronyms, verb phrases, and vague nouns.) D. Start your day with a cup of award winning coffee, your snooze button will thank you (By simplifying your ad copy, people will be able to quickly understand your message.)

Select all that apply. With behavioral targeting, you could reach people who: A. Viewed your pricing page B. researched a topic related to your industry C. are located in Australia D. Visited your site

A, B, D (Behavioral targeting is an effective way to advertise to people based on their web browsing behavior.)

Fill in the blank: _____ ads are the most effective for driving leads. A. Content Ads B. Contemporary Ads C. Commerce Ads D. Concept Ads

A. Content Ads (Content ads are focused on lead generation and can be used effectively at the awareness and consideration stages.)

Fill in the blank: _____ ads are designed to collect information like name and email address. A. Lead B. Image C. Story D. Message

A. Lead (Lead ads allow people to fill out a form and access your content without leaving the social media platform.)

The Evergreen Environmental Organization is a fictional nonprofit. One of their marketing goals is to build up the newsletter subscription database. They have a campaign and budget in place but the manual bidding strategy does not always spend their daily budget. Which of the following automated bidding strategies will help get the most out of the budget for this campaign? A. Maximize Conversions B. Target Costs Per Acquisitions C. Target Return On Ad Spends D. None of the Above

A. Maximize Conversions (Maximize conversions will spend all of your daily budget in an effort to drive the most conversions as possible.)

Select all that apply. Which of the following is a possible UTM parameter? (5) A. Medium B. Content C. Term D. Source E. Audience F. Campaign

A. Medium B. Content C. Term D. Source F. Campaign The five UTM parameters allow analytics software to track information about how visitors are coming to your site and if they're interacting with any content associated with a campaign.

Organic reach on social media networks like Facebook is: A. Shrinking B. Increasing C. Missing D. Developing

A. Shrinking (Shrinking reach on social media networks makes it more challenging than ever for businesses to build an audience organically.)

What is programmatic advertising? A. The use of artificial intelligence and machine learning to buy ads in real-time B. A product for running ads on search engines like Google, Bing, and Yahoo C. A bidding method for automatically bidding on ads for social media D. An advertising platform for running retargeting ads

A. The use of artificial intelligence and machine learning to buy ads in real-time (Programmatic advertising is a great way to take the guesswork out of digital advertising and streamline your process.)

A time decay attribution model gives: A. a weighted percentage of credit to the most recent touch points B. equal credit to each touchpoint C. 50% credit to the first touchpoint and 50% credit to the last touchpoint D. 100% credit to the first conversion

A. a weighted percentage of credit to the most recent touch points (The simple decay attribution model is particularly useful if your business has a short buying cycle.)

Fill in the blank: A keyword set to ______ displays your ad when the search term contains any or some combination or variations of the words in your keyword, in any order. A. broad match B. exact match C. negative match D. close match

A. broad match (The broad match type will serve your ad to the widest number of variations of your keyword and is the default setting in Google Ads.)

Select all that apply. Which of the following is an example of contextual targeting? A. Search ad for brand keyword B. Display ads on a web page C. Sponsored content on a publication D. a retargeting ad on instagram

B nd C Within context of other media "contextual targeting is the practice of placing ads on web pages based on the content of those pages." "Display ads and sponsored content are both examples of contextual targeting."

Scenario: You spent $500 on an ad campaign last month. In your reporting, you see that your ad campaign impacted $2,000 in revenue. What is your ROAS? A. $0.25 B. $4 C. $1,500 D. $2,500

B. $4 (That's right! ROAS is a helpful metric for deriving business value form your advertising efforts. Next)

At what stage in the buyer's journey is demographic targeting most effective? A. Decision B. Awareness C. Ideation D. Consideration

B. Awareness (Demographic targeting is great for identifying new audiences in the awareness stage based on the demographic information of your buyer persona.)

Which of the following should be the first way you optimize your paid media campaigns? A. Targeting B. Bidding C. Placements D. Creative

B. Bidding (You always want to make sure that your budget is being spent correctly and efficiently.)

Which of the following social media advertising best practices will help you create social media ads designed to drive high engagement? A. Limiting your lead generation forms to only the most essential fields. B. Experimenting with different types of ad content, like videos or GIFs. C. Creating a landing page that's aligned with the messaging and style of your ad. D. Using language that your target audience uses.

B. Experimenting with different types of ad content, like videos or GIFs. (Videos and GIFs can help you capture the attention of your audience and entice them to engage with your content.)

Which of the following can digital advertising help you accomplish? A. Build an Employee Advocacy Program B. Get more Results in the Search Engine Results Pages C. Plan an Event D. Improve your website's speed

B. Get more Results in the Search Engine Results Pages (Using paid search ads can help you gain more real estate on the search engine results pages than with your organic search results alone.)

While Facebook focuses on targeting your ads based on your audience's interests, Google Ads focuses on targeting your ads based on your audience's: A. Demographics B. Intent C. Hobbies D. Social Groups

B. Intent (When you use Google, you're usually looking for the answer to a specific question, making Google Ads perfect for letting you target ads towards your audience's intent.)

What is the most popular bidding strategy for programmatic advertising? A. Private marketplace B. Real-time bidding C. Preferred deals D. Pay-per-click

B. Real-time bidding (While there are other bidding strategies for programmatic advertising, real-time bidding is the most common.)

What's retargeting? A. Targeting ads at your competitors' customers B. Targeting your ads to people who are already familiar with your brand C. Targeting ads towards a group of people you've never targeted before D. Advertising to new people unfamiliar with your brand

B. Targeting your ads to people who are already familiar with your brand (With a tracking pixel on your website, you can advertise to people based on actions they've taken on your website.)

Get Fitness is a fictional studio that sells fitness classes. The fitness industry is highly competitive and consumers are known to not be very brand loyal. Which paid media initiative will likely be most successful for this business? A. Display ads promoting the brand B. Video ads showing the class's value C. Sponsored InMail ads on Linkedin D. Instagram shopping post ads

B. Video ads showing the class's value (Since consumers are not brand loyal in this industry, video ads that focus on the value they will get out of the class will be more effective.)

If you wanted to highlight discounted pricing in your Google text ad, which ad extension should you include? A.Structured B.Promotion C.Location D.Sitelink

B.Promotion (Promotion extensions make it easy for you to keep your pricing up to date without the need to create new ads.)

Which of the following search advertising best practices will help you create an engaging ad experience? A. Include your keywords in your ad. B. Use specific language that matches the way your target audience speaks. C. Align your landing page to the copy of your ad. D. Use fewer words.

C. Align your landing page to the copy of your ad. (Showing how well you can match your ad copy to your landing page will help you create an engaging ad experience.)

Which of the following does NOT impact Ad Rank? A. Expected clickthrough rate B. Landing page C. Bidding strategy D. Ad relevance

C. Bidding strategy (Your bidding strategy is not one of the three factors that impact Ad Rank.)

You should create a custom landing page for your digital ads to: A. Align your ad creative and landing page copy B. Remove Navigation and distractions from your page C. have consistent CTAs D. All of the Above E. None of the Above

D. All of the Above (By providing a consistent and simple digital advertising conversion path, you'll be able to optimize your conversion rate.)

What three platforms work together in programmatic advertising? A. Discovery platform, supply-side platform, data management platform B. Demand-side platform, supply-side platform, targeting platform C. Demand-side platform, supply-side platform, data management platform D. Demand-side platform, experimentation platform, data management platform

C. Demand-side platform, supply-side platform, data management platform

Running search ads for your brand keywords will help you: A. Reach new audiences unfamiliar with your brand B. Drive traffic from broad, high-traffic keywords C. Protect your brand from your competition's ads D. Spend less money

C. Protect your brand from your competition's ads (If you aren't running ads for your brand keywords, your brand is vulnerable to losing qualified traffic to your competition.)

Which of the following is a reason why advertising was not originally part of the inbound playbook? A. It was seen as intrusive and annoying B. It wasn't targeted C. There wasn't a great opportunity to control the content of your ad D. All of the Above

D. All of the above (When advertising first reached social networks, there weren't many opportunities to target a specific audience or control the content of your ad. As a result, they were largely seen as intrusive and annoying.)

Fill in the blank: A lookalike audience is made up of people who ______________. A. Follow you on social media B. have visited your site C. have liked your posts D. Share the characteristics of your existing audience

D. Share the characteristics of your existing audience (Lookalike audiences allow you to reach new people that are similar to your best customers.)

True or false: Digital advertising has no impact on your organic marketing efforts.

False- Digital advertising and organic marketing work together.

True or false: Extensions show with your ad regardless of your Ad Rank. True False

False-You must meet Google's minimum Ad Rank for extensions to be shown.