Inbound Marketing

hubspot inbound marketing methodology:

- attract - convert - close - delight

components of attract stage of hubspot method:

- blogging - content strategy (keywords) - social media

inbound marketing doesn't include:

- direct mail - video production - other content activities that don't fit strict definition of inbound

components of convert stage of hubspot method:

- forms - messages (calls to action) - CRM

components of close stage of hubspot method:

- pipeline management (CRM) - lead nurturing - email - predictive lead sourcing (workflow)

content product:

- real time content - fact driven content (credible sources) - curated content (information related to particular topic/area) - visual content

Inbound marketing strategies:

- social media marketing - search engine marketing - mobile marketing - email marketing - advertising & affiliate marketing

components of delight stage of hubspot method:

- surveys - smart calls to action - smart text - social monitoring

6 principles of content marketing:

1. fill a need 2. be consistent 3. be human (find your voice & share it) 4. have a POV 5. avoid "sales speak" (the more you talk about yourself the less people will value your content) 6. be best of breed (deliver amazing value)

____ % of info transmitted through the brain is visual in nature

90

blog posts/articles with visuals perform ___ better than those without

91%

during the ___ stage of hubspot methodology, you create loyal customers through great experiencess

delight

at a certain point, the cost of creating content for you customer will be ___ than the value the content is designed to create.

higher

- any marketing tactic that relies on earning people's interest instead of buying it - communication is interactive and two ways - customers come to you (via search engines, social media, referrals) - marketers provide value - marketers seeks to entertain & educate

inbound marketing

- earning attention organically without interrupting anyone's path - responsible for 90%+ clicks on web - low average cost to acquire new customer - powered by creativity, talent, and effort - generates momentum, making future efforts

inbound marketing

- interrupting someone's flow to actively get their attention - responsible for less than 10% if clicks on web - higher avg cost to acquire new customers - powered by budget & repetition - costs remain static with scale

interruption marketing

how is content marketing different than inbound?

it doesn't include: - lead scoring & nurturing - databased customer profiles - other processes that directly support sales process

inbound lead sourcing advantage is greatest for?

not for profits

- any marketing that pushes products/services on customers - communication is a one way street - customers are sought out via TV, radio, cold calls, banners - marketers add little to no value - marketers rarely seek to entertain & educate

outbound marketing

traditional marketing is also known as

outbound marketing or interruption marketing

inbound marketing

process of promoting your firm by creating & distributing valuable/compelling content to attract consumers when they're actively searching for something & ultimately guide them through the stages of the purchase funnel

content marketing is delivered to all places your audience is

searching for it

in content marketing, the art of communicating to your prospects/customers is without

selling

content marketing leverages

all story channels

during the ___ stage of hubspot methodology, you turn strangers into visitors

attract

during the ___ stage of hubspot methodology, you convert leads into customers

close

marketing & business process for creating & distributing valuable & compelling content to attract, acquire, and engage a clearly defined and understood target audience with the intention of driving profitable customer action

content marketing

during the ___ stage of hubspot methodology, you convert visitors into leads

convert

content marketing is the effective combo of

created, curated, and syndicated content

content marketing is employed at

stages of the buying process

content marketing is seen as a ___ of inbound marketing

subset