INSY 3330 - Quiz #3

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial or brand? -Enhanced Profile Pages -Amplify -Lead Generation Cards -Promoted Accounts

-Amplify

Which of the following demonstrates the right order of social marketing processes?

-Fan acquisition, Engagement, Amplification, Community, Sales

Dilemma is a situation in which there are at least two diametrically opposed actions, but only one of them supports a desirable outcome T/F

False

Multi-screen environment decrease cost and complexity of marketing. T/F

False

Promoted Trends is Twitter's version of Google's Ad Words T/F

False

The opt-out model for informed consent requires an affirmative action by the consumer before a company can collect and use information. T/F

False

____________ is about any data that can be used to identify, locate, or contact an individual. -Anonymous information -Personally identifiable information -Privacy information -Copyright

Personally identifiable information

Which of the following is NOT one of the four basic principles shared by ethical schools of thought in western culture? -Accountability -Liability -Privacy -Responsibility

Privacy

Which of the following marketing approaches in Twitter is based on cost-per-click? -Promoted Tweets -Television Ad Retargeting -Enhanced Profile Pages -Promoted Trends

Promoted Tweets

Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all? -The Social Contract Rule -The Slippery Slope -The Golden Rule -Universalissm

The Slippery Slope

The monthly interaction rate with your content is a measure of: -community -amplification -fan acquisition -engagement

community

Registering a domain name similar or identical to trademarks of others to divert Web Traffic to their own sites is an example of: -framing -metatagging -cybersquatting -cyberpiracy

cyberpiracy

Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? -amplification -social desntiy -engagement -dark social

dark social

Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years? -copyright law -patent law -trademark law -trade secret law

patent law

The principle of accountability means that individuals, organizations, and societies should be held accountable to others for consequences of their actions. T/F

True