Intro to Business - Chapter 12
The channels through which advertising is carried to prospective customers are advertising:
media
How do distribution channels improve product distribution?
Distribution channels reduce the number of transactions needed to get the product from the manufacturer to the consumer
_____ is the number of different target consumers who are exposed to a commercial at least once during a specific period, usually four weeks.
Reach
A person who works as a sales representative for a manufacturer or wholesaler and gets paid a commission on any sales is classified a(n):
agent
As a promotional tool, podcasting offers the advantage to listeners of:
convenience
Victorinox is the name of the company that manufacturers Swiss army knives. The _____ channel the company utilizes to get its knives to market is to wholesalers, than to retailers, and finally to consumers.
distribution
Which of the following is a type of sales promotion that can be used if the organization's goal is to increase brand loyalty?
frequent-buyer programs
When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this advertising campaign was most likely to:
get customers to try the new product
In August 2006, the manufacturer of Cross pens introduced the golden toned Verve pen as featured in the Stormbreaker film. In James Bond fashion, the Cross pen serves as one of the key gadgets in the film. The use of the Cross pen is an example of:
product placement
When Nike donated $25,000 to a low-income area to provide job training, it received free and positive _____ in the news media.
publicity
Roy Petrie is a flower wholesaler. He buys fresh flowers from countries in South America, divides the large batches into small bunches, and delivers them to independent florists. This process is called:
breaking bulk
_____ bring buyers and sellers together, do not title to merchandise, receive commission on sales; and have little say over company sales policies.
Brokers
Which of the following is NOT a typical task performed by a supply chain manager?
hiring packers and drivers
Which of the following is NOT a type of retailer?
manufacturers' representative
Within the distribution channel, retailers and wholesalers are called:
marketing intermediaries
In the newspaper comics, Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe. The clerk is engaged in:
personal selling
The sales process begins with the salesperson locating companies or people who are most likely to buy the seller's offerings. This activity is called:
prospecting
Compassion International is a nonprofit organization dedicated to releasing poor children from spiritual, economic, social and physical poverty. What would be the most likely goal for an advertising campaign for this international organization?
provide information
Abercrombie & Fitch stores are aimed at college-aged consumers. The parent company also operates retail clothing stores under the name Hollister, which are targeted to 14- to 18-year-olds and under the name Abercrombie, which sell children's wear. Abercrombie & Fitch operate:
specialty stores
What is the primary difference between a merchant wholesaler and an agent?
whether it takes title to the product
