Intro to business
are creating product line extensions
Diapers is a product category in the maturity stage of its product life cycle. This means that the manufacturers of diapers:
Marketing Research
In selling telephone service, AT&T tries to gather as much information as possible about the consumer's income, buying habits, service preferences, and occupation. AT&T is utilizing:
pricing
Maria Manow is planning to sell handmade quilts over the Internet. As she decides what to charge for a full-sized quilt, Manow will calculate her fixed and variable costs. At this point, Manow will be developing her _____ strategy.
bedroom dresser
Which of the following is a consumer durable?
price skimming
When Top-Flite introduced its Strata golf balls with a new design for better flight with hit by metal clubs, it charged three times the price of golf balls currently on the market. This high introductory pricing is an example of:
specialty
A _____ product is a product for which consumers may search long and hard and for which they refuse to accept substitutes.
geographic
A marketer that took the city and the climate into consideration as marketing variables would be concerned about _____ segmentation.
Skimming
A strategy of charging a high introductory price for a new product that invites eventual competition is called price:
component parts
Compressor pumps installed in General Electric refrigerators would be considered:
refers to the customer's feeling that a product has met or exceeded expectations
Customer satisfaction:
one-to-one marketing
Jay Pontiac, an auto dealer, wanted to develop a service reminder program in the form of brochures that could be sent to individual customers. On the cover of each individualized brochure was an image of the customer's vehicle, the customer's name, and vehicle model name. Inside was the vehicle's estimated current mileage at the time of the mailing. Recommended services for that vehicle based on the estimated mileage were also included. Detailed service information was provided in the service history section of the brochure. On the back of the brochure were four coupons directly related to the service recommendations. Jay Pontiac used:
component parts
Radial tires installed on four-wheel drive vehicles are examples of:
Target Market
The _____ is a specific group of consumers toward which a firm directs its marketing efforts.
demographic
The manufacturer Mike and Ike, the fruit-flavored chewy candies, has changed its packaging and developed contests all geared to 12- to 17-year-olds. What type of market segmentation identifies its market?
development
Which of the following is NOT one of the stages in the product life cycle?
prestige pricing
There are a lot of talented people. Many singers who have not been discovered are as talented or more so than some of the best-known musical artists. For instance, pricing a musical act at $20,000 when a small community arts center can get just as great an entertainment experience for its audience for $5,000 is an example of:
Bundling
When Gene O'Hare went online to plan his vacation to Australia, he learned that he could buy plane tickets, rent a car, and pay for a hotel in a reduced-price tourist package, which made it very convenient for him to book his trip. The Web site O'Hare visited used _____ to make trip planning easier and more economical.
Distribution
When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy.
breakfast cereal
Which of the following is a consumer nondurable?
personality
Which of the following is an example of an individual factor that influences the consumer decision-making process?
a management consulting company
Which of the following is an example of an industrial service?
manual typewriters
Which of the following products would be correctly described as being in the decline stage of their product life cycle?
Consumer
Which one of the following is NOT a commonly used method for segmenting markets?
all of the above
Which one of the following is a commonly used method for market segmentation?
accessory
Wultec International Inc., a Canada-based manufacturer, produces end-of-line packaging equipment, such as wrapping machinery, which is used in warehouses to cover pallets and protect their contents. Wultec end-of-line packaging equipment, when purchased for warehouse use, is an example of which type of business product?
one-to-one marketing
_____ involves creating a unique marketing mix for every consumer.
Buyer Behavior
_____ is the action that people take in buying and using goods and services.
Culture
_____ is the set of values, ideas, attitudes, and symbols created to shape human behavior.
shopping
Products that are bought after comparing price, suitability, quality, and style are called _____ products.
line extension
The maker of Centrum multivitamins introduced Centrum Silver, a vitamin designed specifically for older people. Centrum Silver is an example of a _____, a product that uses an existing brand name in an existing category but with a new formula.
