Intro to SMM

Social media as a marketing disrupter -

- Has shifted the way people communicate & interact - Power shifted from business to consumer - Consumers can be content creators for brands - Impacted traditional marketing methods - Changed the customer buying journey

Disadvantages of Social Media

1. Makes finding and hiring top talent difficult due to sm skills gap. 2. Lacks an emotion face-to-face conversation. 3. Opens brands up to negative feedback. 4. Requires additional resources to manage. 5. Accompanies unrealistic customer expectations. 6. Risks accounts being hacked. 7. Needs daily & sometimes around the clock monitoring. 8. Deals with potential bullying/harassment. 9. Brand rep. can be damaged instantly. 10. Can be difficult to measure ROI.

Advantages of Social Media

1. Utilizes platforms that allow for unlimited access and are free to use. 2. Makes brands more visible by exposing them to larger audiences. 3. Allows for easily identifying and reaching target audiences. 4. Heightens customer service and engagement through two-way communication. 5. Increases brand awareness and loyalty. 6. Has higher conversion rates over traditional marketing tactics. 7. Improves search engine rankings. 8. Increases website traffic. 9. Allows for immediate measurement through analytics.

Paid Media

A marketing activity that is paid for. Digital ads on Google Play, etc.

Owned Media

All the channels that a company owns. Can include website, blog and other sm sites.

Basic 4 SM Metrics #3

Clicks - how many times a person clicked on a post.

Basic 4 SM Metrics #2

Engagements - How many times a person interacted with your content. It includes likes, comments, shares, and clicks.

Basic 4 SM Metrics #1

Impressions - The total number of times a brand's content was delivered to someone's feed. If a person views a brand's post five times, the total number of impressions for the post would be five.

Basic 4 SM Metrics #4

ROI - A measurement of the value from SMM. ROI = Profit / Total Investment x 100

What is SMM?

Social Media Marketing - is the use of social media to facilitate exchanges between consumers and organizations. It's valuable to marketers because it provides inexpensive access to consumers and a variety of ways to interact and engage consumers at different points in the purchase cycle.

Earned Media

What the public shares digitally and verbally about a brand. Can include press coverages, social media mentions, etc.

USG (User Generated Content)

refers to any digital content that is produced and shared by end users of an online service or website.