Introduction to SEO
Crawlers
(AKA: Spiders, Robots, Bots) Type of search engine software that follows links from website to website.
Search Engine Optimization
(Field)
Search Engine Optimizer
(Profession)
How Search Engines Work? (4 Steps)
1) Crawling 2) Storing 3) Processing and Indexing 4) Ranking
Main Players in SEO (3)
1) Users 2) Search Engine 3) SEO's
Biggest Search Engine in China
Baidu
Con's of SEO
Constantly changing, competitive
Users
Humans around the world using search engines everyday. This audience drives the entire profession on SEO.
Cache
Location for stored files (copied websites), those files (copied websites) that the crawler accessed.
Organic Listings
Non-paid results on a search engine.
Paid Search (PPC) Ads
Paid ads. Displayed on search engines next to and/or above to organic search results.
What is the most complex phase of how search engines work?
Processing and Indexing
Pro's of SEO
Relatively inexpensive, long term
Search Engines
Technologies owned by technology companies. Enables users to find relevant information.
Incentive for SEO's
What they do? Influence organic ranking. What they want? Show their information to searchers.
Incentives for Search Engine
What they do? Provide relevant results to users, and sell ads to advertisers. What they want? Attract a large audience of users, and make money from advertisements.
Incentives for Users
What they do? Search for information. What they want? Most relevant result.
Biggest Search Engine in Russia
Yandex