ISA 235 Chapter 1
Knowledge worker
Individual valued for their ability to interpret and analyze information
Business Intelligence
Information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making
Two forms of structured data:
Machine-generated data - Created by a machine without human intervention Human-generated data - Data that humans, in interaction with computers, generate
Switching cost
Manipulating costs that make customers reluctant to switch to another product - reduce buyer power
Unstructured data
Not defined and does not follow a specified format
Product differentiation
Occurs when a company develops unique differences in its products or services with the intent to influence demand
First-mover advantage
Occurs when an organization can significantly impact its market share by being first to market with a competitive advantage
Chief information officer (CIO)
Oversees all uses of IT and ensures the strategic alignment of IT with business goals and objectives
Data
Raw facts that describe the characteristics of an event or object
Chief knowledge officer (CKO)
Responsible for collecting, maintaining, and distributing the organization's knowledge
Chief privacy officer (CPO)
Responsible for ensuring the ethical and legal use of information
Chief security officer (CSO)
Responsible for ensuring the security of IT systems
Chief technology officer (CTO)
Responsible for ensuring the throughput, speed, accuracy, availability, and reliability of IT
Loyalty program
Rewards customers based on the amount of business they do with a particular organization - reduce buyer power
Knowledge
Skills, experience, and expertise coupled with information and intelligence that creates a person's intellectual resources
Structured Data
Stored in a traditional system such as a relational database or spreadsheet
Two ways to reduce buyer power:
Switching cost - Manipulating costs that make customers reluctant to switch to another product Loyalty program - Rewards customers based on the amount of business they do with a particular organization
Buyer Power
The ability of buyers to affect the price of an item
Information Age
The present time, during which infinite quantities of facts are widely available to anyone who can use a computer
Analytics
The science of fact-based decision making
Supplier power
The suppliers' ability to influence the prices they charge for supplies
Behavioral Analytics
Uses data about people's behaviors to understand intent and predict future actions
Value chain analysis
Views a firm as a series of business processes that each add value to the product or service
system
a collection of parts that link to achieve a common purpose - primary enabler of cross-functional operations
report
a document containing data organized in a table, matrix, or graphical format allowing users to easily comprehend and understand information
porters five forces model
a model for analyzing the competitive forces within the environment in which a company operates, to assess the potential for profitability in an industry
static report
a report created once based on data that doesn't change
dynamic report
a report that changes automatically during creation
SWOT Analysis
evaluates an organization's strengths, weaknesses, opportunities, and threats to identify significant influences that work for or against business strategies
support value activities
found along the top of the value chain and includes business processes such as firm infrastructure, HR management, technology development, and procurement, that support the primary value activities
primary value activities
found at the bottom of the value chain, these include business processes that acquire raw materials and manufacture, deliver, market, sell, and provide after-sales services
porters three generic strategies
generic business strategies that are neither organization nor industry specific and can be applied to any business, product, or service
Porter's Five Forces Model
look at chart
goods
material items or products that customers will buy to satisfy a want or need
chief data officer
responsible for determining the types of information the enterprise will capture, retain, analyze, and share
service
tasks that customers will buy to satisfy a want or need
Fact
the confirmation or validation of an event or object
competitive intelligence
the process of gathering information about the competitive environment, including competitors' plans, activities, and products, to improve a company's ability to succeed
production
the process where a business takes raw materials and processes them into a finished product
productivity
the rate at which goods and services are produced based on total output given total input
list the three generic business strategies
1. broad cost leadership 2. broad differentiation 3. focused strategy
Management Information Systems (MIS)
A business function, like accounting and human resources, which moves information about people, products, and processes across the company to facilitate decision-making and problem-solving
Big data
A collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools
Entry barrier
A feature of a product or service that customers have come to expect and entering competitors must offer the same for survival
Business Strategy
A leadership plan that achieves a specific set of goals or objectives such as Developing new products or services Entering new markets Increasing customer loyalty Attracting new customers Increasing sales
Stakeholder
A person or group that has an interest or concern in an organization - drive business strategies
Competitive advantage
A product or service that an organization's customers place a greater value on than similar offerings from a competitor
Business process
A standardized set of activities that accomplish a specific task, such as a specific process
Snapshot
A view of data at a particular point in time
Systems thinking
A way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part
Internet of Things
A world where interconnected, Internet-enabled devices or things can collect and share data WITHOUT human intervention
Examples of the power of business and technology:
Amazon, Netflix, Zappos - not technology companies
Fast Company magazine says a few executive levels might be created:
Chief intellectual property officer- Chief automation officer Chief user experience officer
Supply chain
Consists of all parties involved in the procurement of a product or raw material - suppliers > company > customers
Information
Data converted into meaningful and useful content
The core drivers of the information age:
Data, Information, Business Intelligence, Knowledge
Machine to Machine
Devices that connect to other devices
Predictive Analytics
Extracts information from data and uses it to predict future trends and identify behavioral patterns
Rivalry among existing competitors
High when competition is fierce in a market and low when competitors are more complacent
Threat of new entrants
High when it is easy for new competitors to enter a market and low when there are significant entry barriers
Threat of substitute products or services
High when there are many alternatives to a product or service and low when there are few alternatives