Jungle Book
Location
Los Angeles Center Studios
M- Critical Reception
94% - rotten tomatoes 77% - Metacritics Impressive reviews tells audiences that the film is really good leading to great expectations and increase hype over the film
Box office
966.6 million USD worldwide
India
The release date in India was strategic for the film as it coincided with the Indian New Year and was a holiday in most parts of the country. - special Hindi version with famous actors including Irrfan Khan as Baloo Priyanka Chopra as Ka - the Japanese anime series Jungle Book Shōnen Mowgli had been immensely popular in India in the 1990s, Disney India also commissioned a contemporary recording of "Jungle Jungle Baat Chali Hai" (originally used for the popular Indian version of Jungle Book Shōnen Mowgli), overseen by the original Hindi song's composers Vishal Bhardwaj and Gulzar, and released it as part of the film's promotional campaign in India
Synergy
combined action or operation
Funding
Mostly Disney funded Small percentage from Fairview Entertainment (owned by Jon Favreau)
Globalisation
The process by which business or other organisations develop international influence or start operating on an international scale Disney - India - Latin America - Theme Parks internationally (11 (including Tokyo, Paris, Hongkong)
123 movies
123movies network of file streaming websites operating from Vietnam which allowed users to watch films for free. It was called the world's "most popular illegal site" by the Motion Picture Association of America (MPAA) in March 2018, before being shut down a few weeks later on foot of a criminal investigation by the Vietnamese authorities. As of July 2020, the network is still active via clone sites. (the power and stronghold illegal pirate contents have on the internet)
Budget
177million USD
T - How recent technological changes affected the production and distribution
3D cameras - allow for 3D experience and more money Surround Sound:- Filmed in soundstage which allowed for optimum sound (enhancing the 3D experience Blue screens:- to create reality eg running shots
Snapchat
50% of users are under 25 years old, and 23% have not yet graduated from high school. The largest Snapchat age demographic, however, is 18- to 24-year-olds. This age group makes up 37% of Snapchat users. Targeting Youths
M- Below/Above the line
ATL: (cross-media convergence) TV hosting shows, cinema ads, online ads(trailers included), events BTL: Social media Snapchat filters
conglomerate
a group of diverse companies under common ownership and run as a single organization due to one company buying them all - allowing the institution to promote products in all aspects in media (aka gatekeeper) - makes it cheaper for producers to make, distribute, market and exhibit the film thus maximising profit, enabling the studio to keep making big-budget films.
Target Audience
"You're dead if you aim only for kids" - Walt Disney Males (the studio that brought you Pirates of the Caribbean - dark lighting/tense - super bowl) ("Star Wars: The Force Awakens," which had an audience that was 58 per cent male.) (SuperBowl) Family (PG ratings force parents to be there too)
Merchandising
(customizable) - JB Lamp - Tee for kids - Mug - Pillow - Water bottle - Sing along songs (all age)
Awards recieved (6)
- Academy Award for Best Visual Arts - Satellite Award for Best Cinematography - Critics' Choice Movie Award for Best Visual Effects - BAFTA Award for Best Special Visual Effects - PETA Innovation in Film Award - Satellite Award for Best Visual Effects
Advantages to being a conglomerate
- Big6 ownership provides significant funding for high production value films (Avenger's infinity war 320 - 400 m USD budget) - Ability to attract star marketing (jungle book) - More time spent on production - More synergy (cross convergences) - access to latest technology
Profits
- DVD & Blu-Ray sold over 2 million units by Dec. 2018 and grossed 46 million as of Aug 2018 - Box office: 966.6 million USD
Cross media convergence
- Film Studios, Record Labels, video game division all create linked products like soundtrack and video game, - Streaming sites - Airbnb - Theme Park Rides (In 2018, Walt Disney World was the most visited vacation resort in the world, with an average annual attendance of more than 58 million.) - Synergy:- Mcdonald's - ESPN commercial (pirates not cinderella) - Univision (Latinos) - SuperBowl (111.9 million in 2016 so that is 111.9 million people that have now gained knowledge of the upcoming action-filled Disney movie..) 74 per cent of male respondents watched the Super Bowl in 2017
Technology
- VFX Facility in India had a photographic team that went out to the remote jungle sites and took pictures - L.A on sound stages at the 2.A Centre studios where Mowgli was filmed alone and the effects team digitally constructed the world around him using 'pre-visualisation' - Filmmakers built the entire jungle within a computer using footage from the real Indian Jungles for reference - Used process of key-frame animation, using real animals as a reference to capture photo-realistic images of the creatures, but with visual characteristics to express the emotions and vocal performances of the actors, rather than using motion cation like in Avatar (another movie that attributed mass success to its use of new technology)
Streaming sites affecting
- they are available after the film exit the cinema (extending the hype ) - These have exposed audiences around the world to many great films that would have otherwise flopped. Films that whether or not deserved it, would have otherwise faced a lack of success in the DVD bargain bin - Disney distributed cinema the DVD(incent to buy the video - higher probability) before later releasing online (reigniting the hype) (DVD release Aug. 30th vs Netflix 30th Nov.)
M-Budget spent on
Advertising - 5.78 million USD DVD sales - 19.8 million USD
Release Date
April 8th in 15 countries April 15th - Indian New Year - Targeting Local Market
Avatar
Avatar was considered ground-breaking due to the realistic special effects used. released in December 2009, held the international box office record for almost a decade with $2,787,965,087 since 2010, having earned the top spot by passing Titanic's previous record of $1.9 billion after just 41 days in theatres. It took Avengers: Endgame a little over three months to beat Avatar's record.
D - Formats it was available in
Disney Digital 3-D RealD 3D IMAX 3D D-Box DVD & BluRay
Latinos
Disney teamed with Univision for a five-week stunt that brought "Jungle Book" characters and clips to telenovelas, talk shows and sports coverage. Disney even built a tool to allow Univision personalities to appear in scenes.
T - Impact of digitally convergent media platforms on media production, distribution & circulation
Internet platforms like 123movies have caused distribution and circulation to change drastically - people can stream movies without paying for movie tickets. - However, platforms like Netflix are able to procure films and provide members access to them for a price
Director
Jon Favreau (Iron Man) Brigham Taylor (Lady of the Tramp)
M- Star Appeal
Lupita Nyong'O Idris Elba (diversity in the film - Black Panther 1.344 billion) Scarlet Johansson (evil female - strength to women)(marvel - male fanbase) Neel Sethi (Indian fanbase) Ben Kingsley(older) Christopher Walkins (older) The range of stars (age, ethnicity and movie genre appearances) reaches out to a wider audience as these different actors bring along their own different fanbases. (Todd McCarthy of The Hollywood Reporter wrote, "...bolstered by a stellar vocal cast)
Monopoly leading to media imperialism
Monopoly leads to lack of competition and no need to improve making products stagnant. As multinational media conglomerates grow larger and more powerful, many believe that it will become increasingly difficult for small local media outlets to survive leading to only one type of product. (Disney accounted for nearly 40% of the 2019 US box office. Including 20th Century Fox, which Disney acquired earlier this year, the company as a whole represents 38% of the market. The company also distributes content through three major acquired brands—ABC, ESPN, and 21st Century Fox—as well as through its own Disney Channel.)
Which companies were used in production
Moving Picture - The Moving Picture Co, which is a is a British visual effects and production company. - Males - "it is the same production company that released Pirates of the Caribbean." - Proven its successes with working with the male demographic - Guardians of the Galaxy, Prince of Persia and Pirates of the Caribbean: Salazar's Revenge. - Special Effects and 3D nature of the film became the Unique Selling Point of this movie, as creating new software to create better 3D models, which affected distribution in different 3d formats. Disney - Owns original soundtrack (nostalgia) - Funding (with a net worth of almost 130 billion USD) - Conglomerate (access to more for less as they own a wide range of companies from all sectors in media)
M-Events
Mr. Favreau bounded onto a 7,800-seat arena at a Disney fan convention in Anaheim, Calif., and showed sneak-peek footage from his film. He hobnobbed with three "Jungle Book" stars on stage, including Neel Sethi, who plays the man-cub Mowgli. Thousands of movie posters were handed out.By going to happy, peppy Disneyphiles first, Disney ensured that the movie's initial blast on social media would be a positive one.
Where could you access the movie
Streaming services online - Netflix (November 30th, 2016 before being removed on May 30th, 2018.) - Disney Plus ("The Jungle Book" was 30th May 2021, however, the placeholder has now been updated to June 19th 2020. - the corona - more people at home to watch) - Hulu - HBO now - illegal sites still
