kahoot mark 3324 exam 3
13) With respect to the typology of service environments, a bank would be categorized as ________.
utilitarian
3) Which of the following is NOT a type of consumer decision making discussed in class?
complex decision making
35) Which approach to problem recognition attempts to determine human capabilities in areas such as vision, strength, response time, flexibility, and fatigue and the effect on these capabilities of lighting, temperature, and sound?
human factors research
10) A store's atmosphere can influence which of the following?
A) shoppers' willingness to visit and linger B) consumers' judgments of the quality of the store C) store's image *D) all of the above*
16) Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement?
brand loyal decision
11) Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?
extended decision making
21) Stacy is shopping to purchase new linens for her guest room. Which situational characteristic is influencing her behavior?
task definition
22) A person who shops a nicer store than normal because he or she is buying a gift is influenced by the ________ characteristic of the situation.
task definition
28) Which of the following statements is TRUE regarding active and inactive consumer problems?
Active problems require the marketer only to convince consumers that its brand is the superior solution.
29) Which of the following is an approach to problem identification?
A) problem analysis B) activity and product analysis C) emotion research *D) all of the above*
6) Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by ________.
a low level of purchase involvement
26) Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events?
active
7) Which of the following is *NOT* a key situational dimension or characteristic that influences consumer behavior?
alternative evaluation
23) Features of the individual person that are not lasting characteristics, such as momentary moods or conditions, are called ________.
antecedent states
11) ____ is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers.
atmospherics
16) Which of the following are components of the physical environment?
colors, aromas, music, and crowding
3) The situation in which consumers receive information has an impact on their behavior and is referred to as the ________ situation.
communications
4) In which situation do marketers attempt to place their ads in appropriate media contexts to enhance their effectiveness?
communications
5) Which situation involves consumers disposing of products or product packages after or before product use?
disposition situation
6) Gertrude is very environmentally conscious, so she only uses paper bags at the grocery store and tries to purchase items in packages that are recyclable. Her behavior concerns which type of situation?
disposition situation
36) Which approach to problem recognition examines emotions associated with certain problems?
emotion research
20) Which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant postpurchase evaluation?
extended decision making
5) Very high levels of purchase involvement tend to produce _____.
extended decision making
38) Which problem recognition involves a discrepancy that a variety of brands within a product category can reduce?
generic problem recognition
37) Two basic approaches to causing problem recognition are ________.
generic problem recognition and selective problem recognition
13) Nominal decision making is sometimes referred to as ________.
habitual decision making
14) Marcie will soon be 50 years old, so to pamper herself, she decided to get a massage. With respect to the typology of service environments, this type of service would be categorized as ________.
hedonic
10) Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives?
limited decision making
18) Which type of decision making involves internal and external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation?
limited decision making
19) Which type of decision making covers the middle ground between nominal and extended decision making?
limited decision making
28) Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar. Stan is attempting to manage his ____.
momentary condition
25) Which of the following are antecedent states?
moods and momentary conditions
12) Which type of decision making process in effect involves no decision per se?
nominal decision making
7) Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited post-purchase behavior?
nominal decision making
8) Which type of consumer decision making does NOT include alternative evaluation?
nominal decision making
9) Which type of consumer decision making includes only a *limited internal* information search and no external search for information?
nominal decision making
32) Which approach to problem recognition examines the purchase or use of a particular product or brand?
product analysis
4) The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____.
purchase involvement
17) Which type of nominal decision is characterized by a consumer believing that all brands within a given product category are about the same and not attaching much importance to the product category or purchase?
repeat purchase decision
29) A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning is referred to as a ____.
ritual situation
30) Giving out candy to children on Halloween, giving chocolate and roses to sweethearts on Valentine's Day, and wearing green and drinking green beer on St. Patrick's Day are all examples of ____.
ritual situation
39) Which problem recognition involves a discrepancy that only one brand can solve?
selective problem recognition
17) The other individuals present in the particular situation are referred to as the ________.
social surroundings
18) Mimi is a teenager and wants to be accepted by her friends. In fact, she might act a certain way not because she really wants to, but rather, she does it because others around her are doing it. The influence these others have on Mimi represent which situational characteristic?
social surroundings
9) The sum of all the physical features of a retail environment is referred to as the ________.
store atmosphere
20) The reason the consumption activity is occurring is the situation characteristic of ________.
task definition
19) Which situational characteristic deals with the effect of time on consumer behavior?
temporal perspective
2) Which of the following is a situational characteristic?
temporal perspective
14) A completely nominal decision does not even include consideration of _____.
the "do not purchase" alternative
1) Which of the following is a situation in which consumer behavior occurs?
A) disposition situation B) communications situation C) usage situation *D) all of the above*
2) Which of the following is(are) a type of consumer decision making discussed in class?
A) extended decision making B) nominal decision making C) limited decision making *D) A, B, and C*
31) Kim was participating in a group discussion centered on the participants' problems encountered while taking care of their hair. Which approach to problem identification is this?
B) activity analysis
21) ________ is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.
Problem recognition
25) What are the types of consumer problems?
active and inactive
30) Which approach to problem identification focuses on a particular activity such as lawn maintenance?
activity analysis
23) A(n) ________ is the way an individual perceives his or her feelings and situation to be at the present time.
actual state
15) Nominal decisions can be broken into which two distinct categories?
brand loyal decisions and repeat purchase decisions
15) Which of the following services would be classified as having an extended hedonic consumption purpose?
cruise
24) A(n) ________ is the way an individual wants to feel or be at the present time.
desired state
27) Which type of consumer problem is one of which the consumer is not aware?
inactive
27) Which of the following reflects temporary states of being rather than temporary states of mind?
momentary conditions
26) A market research study asked consumers to rate themselves with respect to several adjectives, such as happy, cheerful, peaceful, sad, blue, and depressed. What is this research trying to assess?
mood
24) Transient feeling states that are generally not tied to a specific event or object are known as ________.
moods
8) Décor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object are included in which situational characteristic?
physical surroundings
33) Which approach to problem recognition starts with a problem and asks respondents to indicate which activities, products, or brands are associated with (or perhaps could eliminate) those problems?
problem analysis
34) A food manufacturer asked a group of working mothers to think about the problem of serving nutritious meals to their families given their time constraints and to indicate what activities, products, or brands are associated with, or perhaps could eliminate, those problems. This manufacturer is using which approach to problem recognition?
problem analysis
1) What is the first stage of the consumer decision process?
problem recognition
22) Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?
problem recognition
12) Atmosphere is referred to as ________ when describing a service business such as a hospital, bank, or restaurant.
servicescape
