Klaviyo Academy Deliverability Certificate

Which of the factors listed below can directly influence your deliverability? (Select 2).

- Domain authentication - Spam complaints

Which metric does not impact your sender reputation?

Form submit rate

Which tool should you use to monitor your spam complaint rate from Gmail users?

Google Postmaster Tools

Who measures your sender reputation to ultimately decide whether or not your messages are placed into a recipient's inbox?

Inbox providers

Why is it recommended to keep "global unsubscribe" turned on in your account settings?

It guarantees that a profile will not receive any future marketing communication, regardless of the lists or segments they were part of.

Opened Email events in Klaviyo include a nested property called Machine Open/Apple Privacy Open. What does this property tell us about the user who opened the email?

It means the recipient has Mail Privacy Protection enabled on their device.

What does it mean to use an engagement-based sending schedule for your email campaigns?

It means you send to your most highly-engaged segment most frequently, and then incorporate less-engaged segments on a less-frequent basis, only sending to your full audience occasionally.

What is the name of the process in which you identify and suppress unengaged profiles?

List cleaning

Which of the following items is a requirement that bulk senders must meet in order for Gmail and Yahoo to pass your messages to the inbox?

Messages must pass DKIM and SPF authentication

How frequently should you export your unengaged subscribers and suppress them?

Once or twice a year

Bola's Baked Goods is new to Klaviyo and has imported historical email engagement data from their previous ESP. Which warming process should they follow?

Standard warming process

The Bola's Baked Goods team has seen a dip in deliverability performance. They want to set up a flow that will help them identify unengaged subscribers who do not respond to a last-ditch effort email. Which flow should they create in Klaviyo? (Select the best answer).

Sunset flow

When you add a DMARC record to your DNS record set, what type of record is your DMARC policy stored as?

TXT

What is email deliverability?

The likelihood that your message will successfully reach an inbox.

What is a sending domain?

The web address your emails come from that helps email servers identify you as a sender

What is the ultimate goal of a sunset flow?

To identify unengaged profiles and tag them for suppression

Which of the following statements is true? (Select 1). - You may face heavy penalties and legal consequences for failing to honor unsubscribe requests. - The CAN-SPAM Act gives recipients the right to opt-out of necessary transactional messages. -Both flows and campaigns can be marked as transactional in Klaviyo.

You may face heavy penalties and legal consequences for failing to honor unsubscribe requests.

What will you need access to in order to set up a branded sending domain in Klaviyo?

Your DNS provider

Which field in an email header tells you the name of the sending domain from which the message was sent?

mailed-by

Examine the structure of this sending domain: send.brand.com Which part of this sending domain is the subdomain?

send

Which description best defines "spam trap"?

An email address that is not used by a real person, and is instead used by inbox providers to identify malicious senders.

What is email engagement?

An umbrella term for how people interact with emails, including opens, clicks, spam complaints, unsubscribes, etc.

What Klaviyo analytics tool can you use to compare your deliverability performance to similar businesses within your industry?

Benchmarks

Which term describes when an email is not successfully delivered or is rejected by an inbox provider?

Bounced

Where in Klaviyo can you go to view an estimated deliverability score for the last 30 days of your email performance?

Deliverability hub

What does DMARC stand for?

Domain-based Message Authentication, Reporting, and Conformance

Using the Benchmarks report, Bola's Baked Goods notices that their bounce rate is extremely high compared to their peers. Of the choices below, what is the best action they can take to try and lower their bounce rate?

Check to make sure that double opt-in is enabled

What is the goal of a transactional message?

Deliver essential, non-promotional information triggered by an action your customer takes