Lesson 4: Evaluating Messages and Images

two or more

A text or output is considered multimodal if it uses ____ communication modes to make meaning

purpose

As to __________, the creator of the text must be clear on the message and the reason(s) why the message has to be delivered

audience

As to ____________, the nature, interests and sensitivities of the target audience must be considered so the text will not be offensive and hurt people's sensibilities

context

As to _____________, the message should be clearly delivered through various semiotic resources, and in consideration of the various situations where and how the text will be read by different people having different cultural backgrounds

• Increased self confidence • True inclusion • Less frustration • Improved relationships • Enhanced community participation • Increased independence • Communication partner awareness

Benefits of Multimodal in Communication

1. To inform or educate 2. To entertain 3. To persuade

Different Purposes of Messages

PLDT • Paper (comics, posters, brochures) • Live (performance or an event) • Digital (slide presentations, blogs, web pages, social media, animation, film, video games) • Transmedia (A story in comics, film, and video games)

Examples of multimodal texts:

Purpose, Audience, and Context

In creating a multimodal text, what must all be considered?

Multimodality

It shows different ways of knowledge representations and meaning making, and investigates contributions of semiotic resources (gestures, images) that are co-deployed across various modalities (aural, somatic, etc.)

Multimodality

can be used to build inventories of the semiotic resources, organizing principles, and cultural references that modes make available to people in particular places and times: the actions, materials, and artifacts

1. tone of voice 2. intonation 3. prosody 4. non-verbal cues

examples of multimodality in speech:

1. fonts 2. styles 3. colors

examples of multimodality in written texts:

Multimodality

highlights the significance of interaction and integration in constructing a coherent text

Transmedia

it is where a story is told using multiple delivery channels through a combination of platforms, such as comics, film, and video games all working as part of the same story with the same message

multimodal elements 1. linguistic 2. visual 3. gestural 4. spatial 5. audio

_____ are commonly defined in terms of the five modes of communication: (5)

Multimodality

a fairly new concept in the general academic setting, but can be a very powerful tool in light of digital and multicultural communication