Licensing

The league cited statistics from the International Anti-Counterfeiting Coalition that says businesses worldwide lose an estimated

$600-700 billion annually to counterfeiting meaning governments and taxpayers lose hundreds of millions because the sale of unlicensed products typically goes untaxed.

Licensor

Is the company or individual granting the license

Special promotional deals create

Partnerships between the licensor and the licensee to help boost store traffic

The 3 P's of Licensing

Profit, Promotion, Protection

Licensing

Refers to an agreement which gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee

Licensee

The company or individual paying for the rights to use the licensor's name or property

Because of high demand for licensed products and the wide distribution channels,

both licensees and licensors face challenges from rampant counterfeiting.

MLB runs undercover investigations against merchandise counterfeiters year-round

but it ramps them up every year for All-Star week.

Licensed merchandise

iIs made available through many channels of distribution

Major League Baseball uses a hologram sticker

that makes a T-shirt or hat an official MLB product, making it easier for fans to identify counterfeit merchandise.