LInkedin Marketer Certificaiton
Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use? Job Title + Member Traits + Company Connections Job Seniority + Company Industry + Company Category Job Function + Company Industry + Company Size
Job Function + Company Industry + Company Size
Ebony is looking to track downloads on an eBook her team has created. Her website's policy takes 6 to 9 months to get new tracking tags implemented, but she needs to promote this eBook starting next week. Which product should she use with her ads to track downloads? Lead Gen Forms Website Retargeting Conversion Tracking Website Demographics
Lead Gen Forms
Which of the following is a mandatory targeting field within audience setup in Campaign Manager? Location Audience Expansion Job Title Company Size
Location
Sofia wants to find new audiences that have similar attributes to her existing customers. Which targeting method would she use? Audience Attributes Lookalike Audiences
Lookalike Audiences
Which targeting tools can you use to reach more similar audiences? Select all that apply. Lookalike Audiences Audience Expansion Retargeting
Lookalike Audiences Audience Expansion
Alessandra won an auction where her bid price was $25, and the second highest price was $24. How much will she pay? $24.01 $25 $24 $24.50
$24.01
Xavier wants to optimize his Website Conversions campaign to generate more conversions at a more efficient cost. Which of the metrics should he primarily focus on? Cost Per Click Cost Per Conversion Conversions Reach
Cost Per Conversion
Which of the following targeting actions can you not do with LinkedIn Campaign Manager? Target specific companies Upload lists of contacts Target members by household income Retarget website visitors
Target members by household income
Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar's speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative? Run each creative in separate campaigns, targeting separate audiences Run the creative she likes best Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion Target the creatives to the same audience and monitor performance for the highest number of clicks and CTR
Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion
What do you need prior to creating a lookalike audience in Campaign Manager? A live campaign running for 60 days A contact list or website audience The Audience Expansion feature activated
A contact list or website audience
Juan is launching his first ad campaign on LinkedIn. Based on LinkedIn's recommendation, how long should he let the ads run before making optimizations? At least a week There is no minimum recommended time before optimizing Two months A couple of days
At least a week
Why should you create a LinkedIn Page? Select all that apply. Because an active LinkedIn Page makes your company more searchable Because you need a LinkedIn Page to set up LinkedIn ad campaigns Because your LinkedIn Page is the first place members go on LinkedIn to learn about your products and services
Because an active LinkedIn Page makes your company more searchable Because you need a LinkedIn Page to set up LinkedIn ad campaigns Because your LinkedIn Page is the first place members go on LinkedIn to learn about your products and services
Jimmy wants to see the type of professionals who are seeing and engaging with his ads. Where does he find this information? Matched Audiences Campaign Demographics Conversions Website Demographics
Campaign Demographics
Which ad format would you primarily use if you wanted to tell an interactive story? Carousel Ad Dynamic Ad Text Ad
Carousel Ad
Matthias is running an ad campaign to encourage customers to try his product. Which of the following is the clearest call to action? Request Demo Click Here See More Read More
Click Here
Which ad format would you use if you wanted to include multiple unique call-to-action buttons that act like a choose-your-own-path experience? Carousel Ad Single Ad Message Ad Conversation Ad
Conversation Ad
Tomas is running a follower ad campaign. Which metric should he primarily focus on to determine the campaign's success? Reach Average CTR Cost Per Result Average CPM
Cost Per Result
When you're just starting to build a target audience, what do we recommend as the first step? Decide the language of your creatives Create a clear target audience persona Upload your emails and accounts contact lists to Matched Audiences Create up to 3 audience templates
Create a clear target audience persona
Which of the following billing options doesn't require a minimum spend? Credit Card Insertion Order Monthly Invoicing
Credit Card
Which targeting categories can you use when choosing your audience attributes in Campaign Manager? Select all that apply. Demographics Company Education Interests
Demographics Company Education Interests
Which ad format would you use if you wanted to deliver a direct personalized message? Video Ad Message Ad Single Image Ad
Message Ad
Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Skills. His forecasted results show a narrow audience. What should he do? Target by Or Target by And
Target by Or
Isabelle is not getting many matches from her business emails. What could she do? Target the company instead of the individual and layer on extra attributes to narrow her audience Make sure she's also targeting by company name in addition to uploading her contact list Wait 24 hours for the system to process the external data
Target the company instead of the individual and layer on extra attributes to narrow her audience
Why do we recommend your campaigns have at least 4 to 5 different creatives? To target different audiences to different creatives To minimize content fatigue To be able to select a different bidding model on each one
To minimize content fatigue
Can you exclude a contact list from your campaign with Matched Audiences? No Yes
Yes
Can you exclude people that studied at a certain university from your campaign? No Yes
Yes
When setting up a conversion action, are you able to modify the conversion window? Yes No
Yes
Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper? Conversion Consideration Awareness
Conversion
Which new features do you have access to when you install the LinkedIn Insight Tag? Select all that apply. Audience Expansion Conversion Tracking Retargeting Website Demographics Campaign Demographics
Conversion Tracking Retargeting Website Demographics
Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use? Audience Attributes Account Targeting
Audience Attributes
Tunde is running a Brand Awareness Campaign to reach buyers who are not yet familiar with her brand. Which targeting option should she use for this campaign objective? Select all that apply. Lead Gen Retargeting Audience Attributes Lookalike Audiences Website Retargeting
Audience Attributes Lookalike Audiences
What are the three things you need to do to succeed in your auctions? Select all that apply. Bid enough to be competitive Ensure a consistent Conversion Rate Optimize to achieve and maintain a high Click-Through Rate Strive for relevant and engaging content
Bid enough to be competitive Optimize to achieve and maintain a high Click-Through Rate Strive for relevant and engaging content
Peter wants to target the buying committee of a select group of companies. Which step should he take? Combine an email contact list with targeting attributes, such as Company Industry Combine a target company list and leverage Job Function and Job Seniority too Select Member Interests in addition to Job Function
Combine a target company list and leverage Job Function and Job Seniority too
How frequently should you post on your LinkedIn Page to see a 2x lift in engagement with your content? Every other week Daily Twice a month Monthly
Daily
Raquel is looking to use her current audience to reach more people. What could she do? Enable Audience Expansion Increase daily budget Set more competitive bids Use the Manual Bid option
Enable Audience Expansion
Which Column view would you choose in the Campaign Manager reporting dashboard if you want to focus on how many people Clicked, Reacted, Shared, or Commented on your Ads? Video Engagement Sponsored Messaging Conversions & Leads Performance
Engagement
Which of the following is not a marketing objective that you can meet with LinkedIn ads? Drive awareness Increase the sales closing ratio Increase consideration Drive conversions
Increase the sales closing ratio
Which sentence best describes Campaign Manager? It is LinkedIn's ad management tool to create, launch, and evaluate the performance of your LinkedIn ad campaigns It is LinkedIn's tool to create ad campaigns and engage with different audiences It is LinkedIn's tool to check campaign performance in addition to Campaign Creator, LinkedIn's tool to create campaigns
It is LinkedIn's tool to create ad campaigns and engage with different audiences
In addition to language and location, how many layers of targeting attributes does LinkedIn recommend you include when setting up your campaign? No more than 2 to 3 No more than 7 to 8 There is no such recommendation regarding targeting attributes No more than 4 to 5
No more than 2 to 3
Is it recommended to always build custom content for a LinkedIn ad? Yes, new content is always recommended to get the maximum impact on your campaign No, you can also repurpose existing content, such as social posts or customer case studies
No, you can also repurpose existing content, such as social posts or customer case studies
When will a Matched Audiences campaign begin serving? Once the Matched Audience has been processed, which can take up to 96 hours Immediately Once the Matched Audience has been processed, which can take up to 48 hours
Once the Matched Audience has been processed, which can take up to 48 hours
Your Conversion campaign is set up using "Last Touch - Last Campaign." A user is shown ads from two different campaigns and then performs your conversion action. How will the conversion be attributed? One conversion against both campaigns A conversion would not be attributed Two conversions against the campaign the user saw most recently One conversion against the campaign the user saw most recently
One conversion against the campaign the user saw most recently
Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next? Pause the campaign Increase the bid for underperforming creatives Pause underperforming creatives Adjust targeting
Pause underperforming creatives
Frederico is launching a new product line and wants to drive awareness. Which metrics are key to measuring performance? Select all that apply. Reach Frequency CPM
Reach Frequency CPM
Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on? Website Clicks, Video Views, Conversions Reach, Frequency, Conversions Reach, Frequency, Campaign Demographics Campaign Demographics, Clicks, Click-through Rate
Reach, Frequency, Campaign Demographics
Which is better in your ads: stock images or real images from your business? Stock images, because they are usually better quality and more expressive images Real images from your business, because they are more genuine
Real images from your business, because they are more genuine
Which of the following ad formats appear when you select Engagement as your marketing goal in Campaign Manager? Select all that apply. Single Image Ad Text Ad Video Ad
Single Image Ad Video Ad
What LinkedIn Page privileges do you need to run your ads? Campaign Manager access Recruiter Posters access Sponsored Content Posters access Publisher access
Sponsored Content Posters access
How much would you pay if you win an auction? The bid price offered by the second-highest bidder plus one cent The bid price I offered The bid price offered by the second-highest bidder plus 3% The average of the two highest bid prices
The bid price offered by the second-highest bidder plus one cent
What is the definition of Reach in campaign reporting? The average number of impressions served to each unique user The unique number of people exposed to at least one impression The amount of clicks in your campaign divided by the number of impressions The number of opens for the ads divided by the number of sends
The unique number of people exposed to at least one impression
Louise is running an ad campaign that is not reaching its budget. What changes can she make? Select four. Use the Manual Bid option Use the Maximum delivery (Automated) bidding option Use the LinkedIn Audience Network Increase the daily budget Enable Audience Expansion Set more competitive bids
Use the Maximum delivery (Automated) bidding option Use the LinkedIn Audience Network Enable Audience Expansion Set more competitive bids
LinkedIn Pages is a free way to establish your brand on LinkedIn. True False
True
LinkedIn ads allows you to reach the largest global community of professionals. True False
True
There is a minimum spend to qualify for Monthly Invoicing. True False
True
Which filter would you select in Campaign Manager reporting dashboard if you want to rapidly see all your Single Image campaigns? Type Objective Status
Type
What does LinkedIn recommend you do before you start promoting with paid ads? Select all that apply. Understand what your campaign goal is Monitor the impact of your organic posts using Company page analytics Post at least 150 times on your LinkedIn Page
Understand what your campaign goal is Monitor the impact of your organic posts using Company page analytics
Victor is running a Conversion campaign. Which targeting options are recommended to reach his objective? Select all that apply. Uploaded List Lookalike Audiences Website Retargeting Interest Targeting
Uploaded List Lookalike Audiences Website Retargeting
Ally is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. What could she do to drive customers down the funnel? Use Website Retargeting to remind them to purchase when they log into LinkedIn Use Conversion Tracking to motivate them to purchase Create a Brand Awareness campaign to give them more information about her products
Use Website Retargeting to remind them to purchase
Priyanka selected Brand Awareness as her objective in the Campaign Manager. Which ad types could she select to use? Select all that apply. Video Ad Single Image Ad Carousel Image Ad Conversation Ad
Video Ad Single Image Ad
Ciara wants to see which types of professionals are visiting her website. Where does she find this information? Matched Audiences Website Demographics Campaign Demographics Conversions
Website Demographics
