logos, pathos and ethos

When you have a commercial for medicine, and they have a famous doctor trying to sell it, what rhetorical approach is that?

Ethos

What is a common characteristic of pathos?

Evoking emotion within the audience

if a commercial had a beautiful woman selling car parts in a bikini, what rhetorical approach is that?

Pathos

what is a common characteristic of Ethos?

The use of famous people to sell a product

if a peace of literature said "Statistically speaking, 44% of american are unhappy" and then had a chart showing the statistics, what rhetorical approach is that?

logos

what is a common characteristic of Logos?

the use logic and numbers

Ethos (appeal to authority)

writers who use Ethos are trying to persuade the audience that they are trustworthy and experienced. They use their moral character, integrity, and authority to show their believability

Logos (appeal to logic)

writers who use logos are trying to appeal to the logic of their audiences. They rely facts, stadistics, and basic human reasoning to persuade their audience to believe in them. Sometimes, they will exaggerate certain statics in order to persuade general audience, so evaluate arguments that use logos carefully.

Pathos/Appeal to Emotion

writers who use pathos in their arguments are trying to appeal to the emotional side of u. They may try to cultivate overly happy or overly sad situations on order to gain your attention. These advertisements are also quite effective and tend to stand out "shocking" or "funny"