MAR 4503 Quiz 2
Which of the following is considered a symbol that has varying meaning across cultures?
All of these choices are correct.
Which culture has traditionally valued the wisdom that comes with age?
Asian
Which of the following statements is false regarding youth and age?
Children in all countries have a significant influence on purchases.
In which country is the concept of guanxi, which involves personal relationships, an important consideration?
China
Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study
Cultural values
In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior?
Culture is acquired, that is, it is learned.
Which of the following statements is true regarding culture?
Culture is acquired.
Which of the following statements is false regarding cross-cultural marketing?
Cultures may differ in demographics, languages, nonverbal communications, and values.
Dale has to write a research report about Poland in his International Marketing class. One aspect he must learn about the country is its size, structure, and distribution. What does this represent?
Demographics
____________ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location.
Distribution
Sam has learned that a country to which his company desires to expand places a high value on cleanliness and admires nature immensely. Which category of cultural values does this represent?
Environment-oriented
__________ is based on the cost of a standard market basket of products bought in each country.
Gross domestic product (GDP)
Which country has the largest percentage of its citizens older than 60 years of age?
Japan
__________ are the arbitrary meanings a culture assigns actions, events, and things other than words.
Nonverbal communication systems
Which of the following is false regarding trends in the global youth market?
US brands are currently the leader among global teens
Which one of these factors is not true regarding globalization?
Uniformity is always possible.
Which of the following is not a factor influencing nonverbal communications?
Values
Which of the following statements regarding the masculine/feminine value is false?
Women in South Korea frequently participate more in sports and exercise than men
The fact that Americans are prone to engage in physical activities and to take an action-oriented approach to problems can be explained through which self-oriented value dichotomy?
active/passive
Which of the following is not a factor that creates problems in literal translations and slang expressions?
differences in the direction in which written words are read
The United States is comprised of a culture that accepts a wide array of personal behaviors and attitudes, foods, dress, and other products and services. Thus, the United States values
diversity
Charmaine is a member of a junior miss organization that teaches young women how to behave in various social situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is learning _____.
ettiquette
In Japan, the exchange of meishi is the most basic of social rituals in a nation where social ritual matters very much. The act of exchanging meishi is weighted with meaning. Once the social minuet is completed, the two know where they stand in relation to each other and their respective statures within the hierarchy of corporate or government bureaucracy. What is "meishi"?
exchange of business cards
Trademarks
for the most part need to be established on a country-by-country basis.
Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?
global dreamers
Which of the following is an example of an other-oriented value?
individual/ collective
Jake is in the market for a new car. He's looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he's successful in life. This is an illustration of which value?
individualism
James used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. Which type of materialism does this represent?
instrumental
Which type of materialism is the acquisition of things to enable one to do something?
instrumental
What is the largest single influence on the movement toward uniformity in the global youth market?
mass media
Ralph is very prompt. If he says he will be there at 10:00 a.m., he will be there exactly at that time. Furthermore, he will not begin another task until he is completely done with the one he is currently working on. Which time perspective does Ralph have?
monochronic
Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?
nonverbal communications
Nicholas is examining how people in India perceive time, space, symbols, relationships, agreements, things, and etiquette. He is interested in these factors because they influence _____.
nonverbal communications
Karen's father is an executive for a major international corporation and has been transferred to various countries over the years. With each move, Karen is enrolled in a new school. Even though English is spoken in the schools she attends, there are students from all over the world whose parents have jobs similar to Karen's father. With each new school, Karen spends the first few weeks merely observing the other students to learn which behaviors are appropriate in specific situations because she's learned that at each school the kids behave differently. Karen is attempting to learn that student body's specific __________ regarding behavior.
norms
The boundaries that culture sets on behavior are called
norms
Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?
other-oriented
What are the two major ways time varies between cultures?
perspective and interpretation
Jose is from Brazil and is currently enrolled in an MBA program at a U.S. university. He routinely comes to class 30-60 minutes late and does not turn in assignments by the deadline. One of his professors pulled him aside and asked him why he's always late for class and turns his work in late. Jose was surprised that his professor was bothered by this as this behavior is entirely acceptable in Brazil. In fact, it's expected. Which of the following best describes Jose's time perspective?
polychronic
In Germany, one concern retailers have is ensuring that cash drawers have enough money to make change when consumers make purchases. One company went so far as to use a computerized model that monitored the weight of the cash drawer and signaled a need for replenishment. This is such a concern because consumers typically use cash to make purchases, which differs from other countries, such as the U.S., where credit card use is more common. Which cultural value does this illustrate?
postponed gratification/immediate gratification
Which of the following is an example of a self-oriented value?
religious/secular
Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?
risk taking/security
Which value relates to tolerance for ambiguity and uncertainty avoidance?
risk taking/security
Robert is 15 years old and has recently moved to a new town, and therefore, a new high school. He was trying to get accepted by a group of kids that he wanted to be friends with. When they asked him to attend a party over the weekend, he said he'd have to ask his parents for permission. This group of students laughed at him and called him a "momma's boy" and told him he can't be one of them because they don't ask parents for permission, they just do what they want. This social disapproval of Robert's behavior is an example of a(n)
sanction
With respect to demographics, which of the following refers to the number of individuals in a society?
size
The population of the United States is over 320 million people. With respect to demographics, this number represents
size.
Using one marketing strategy across various cultures is referred to as
standardization
John and his wife love art and travel the world to purchase artwork that is representative of a country's culture. Which type of materialism does this represent?
terminal
Before a marketer can successfully launch a brand in a foreign country, several nonverbal communication factors need to be understood. One of these factors is time, and international marketers must understand a culture's overall orientation toward time. This is known as a culture's _____.
time perspective.
Which of the following is an example of an environment-oriented value?
tradition/change
Which of the following is not an example of an other-oriented value?
tradition/change
