MAR2101 Mid-Term "Study Guide"
Which of the following is an advantage of crowdsourcing?
A client pays for results and only for what is used.
Alternative reality game is _____.
A game that takes place in both the real world and in a fantasy world
_____ refers to the act of taking a job traditionally performed by a professional and distributing it to an undefined, generally large group of people in the form of an open call.
Crowdsourcing
Which of the following products is most benefited with the advent of Internet?
Digital products
Which of the following is suited to follow trends and conduct market research?
Google insights
Which of the following statements is true about agency model?
It is inherently more sensitive to market forces.
Which of the following observations is true about the message content in viral marketing communication?
It is not appropriate to use usual content
Which of the following statements is true about podcasts?
Podcasts are usually free
Which of the following statements is NOT true about social networking?
Profiles on social network are limited to people.
_____ will reveal the feasibility and the attractiveness of the strategies generated.
SWOT analysis
A measure of a person's power and influence within a defined social group is referred to as _____.
Social currency
Which of the following is a form of word-of-mouth marketing that aims to result in an exponential message spreading?
Viral marketing
Which of the following statements is true about viral marketing?
Viral marketing is a fairly recent phenomenon in the world of marketing.
Which of the following statements is true about viral marketing?
Viral marketing utilizes electronic means to spread messages.
Which of the following is a major difference between crowdsourcing and wisdom of the crowd?
Wisdom of the crowd is a voluntary activity
Social media _____.
aids in targeted advertising
The hobbyists and enthusiasts who are involved in crowdsourcing because of passion are referred to as _____.
amateurs
A company plans an e-marketing word-of-mouth campaign for increasing its brand awareness. This is an example of _____ viral marketing.
amplified
If a company makes deliberate attempt generate word-of-mouth, it is referred to as _____ viral marketing.
amplified
Porter's five forces analysis is useful in understanding _____.
attractiveness of a market
A _____ can be defined as a regularly updated journal published on the web.
blog
A document giving essential information concerning the problem that needs solving is termed a(n) _____.
brief
In crowdsourcing, the activity is initiated by the _____.
client
According to Seth Godin, _____ is the end goal of all marketing efforts.
connections
An organization invites public to submit ideas and innovations for new and existing products in exchange for a one-off or a small percentage of future royalties. This is an example of _____.
crowdsourcing
If growth more than doubles with each iteration, it is referred to as _____ growth.
exponential
Which of the following Web sites is the best to watch competitor activities?
http://www.google.com/alerts
Astroturfing usually occurs _____.
in the seeding period of a campaign
Negative word of mouth spreads for a product after its launch. This is an example of _____ viral marketing.
in the wild
All the tactics a marketer can use to "touch" the prospect or customer can be referred to as _____.
interactions
The online promotional mix _____.
is an extension of the offline mix
Labels describing what content is about in social media are known as _____.
tags
Which of the following is the first step in developing a marketing plan?
knowing oneself and the market
Desired outcomes of the marketing plan are referred to as _____.
marketing objectives
eMarketing refers specifically to _____.
marketing using the Internet
When SEO-friendly blogging software is used, each post should be able to have its own unique _____.
metadata
Which of the following refers to the incorporation and use of crowdsourcing platforms to source marketing and communications solutions?
new agency model
When anyone can submit solutions to a problem, it is referred to as a(n) _____.
open call
The wisdom of the crowds can be referred to as _____.
open source production
Two types of viral marketing are _____.
organic and amplified
Which of the following is a crowdsourcing type in which the crowd is used to arrange existing content?
organization
A blog is a Web site where posts are typically displayed in _____.
reverse chronological order
_____ refers to a type of Web-site model where individual members become part of a broader virtual community.
social network
Fully executed creative work requested by crowdsourcing platforms is termed _____.
spec work
The SWOT analysis is used during the _____ step when generating a marketing plan.
strategy evaluation
Entertainment created and spread via social media increases brand_____.
touch points
Which of the following services is provided by YouTube?
uploading and sharing videos
Strategic differentiation comes from the _____.
value that a company can provide
Mootee's four Ps focus on _____.
what technology brings to original marketing mix
A simple Web site that can be edited in real time by a number of users is known as a _____.
wiki