Mark study modules: Ch. 5

__________ is the stage of the buyer decision process in which the consumer is motivated to search for more information.

Information search

__________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

Perception

Which term refers to a group of people with shared value systems based on common life experiences and situations?

Subculture

Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands is known as ________.

complex buying behavior

Alternative evaluation is the stage of the buyer decision process in which the __________.

consumer uses information to evaluate alternative brands in the choice set

A __________ is a relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors.

social class

Marketing stimuli are __________.

such things as product, price, place, and promotion

Buying attitudes and preferences are __________.

part of the buyer's responses

The __________ stage is when the buyer makes a decision about which brand to purchase.

purchase decision

Need recognition is the stage of the buyer decision process in which the consumer __________.

recognizes a problem

In the trial stage of the adoption process, the consumer __________.

tries the new product on a small scale to improve his or her estimate of its value

__________ are part of the buyer's responses.

Buying attitudes and responses

__________ is the first stage of the buyer decision process in which the consumer recognizes a problem or need.

Need recognition

Which of the following is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others?

Opinion leader

In the adoption process, awareness is when the consumer __________.

becomes aware of the new product, but lacks information about it

Which of the following describes complex buying behavior?

Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands

__________ is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.

Culture

__________ are such things as product, price, place, and promotion, and are considered part of the environment that influences the buyer's black box.

Marketing stimuli

What are attitudes?

A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

Which of the following is a descriptive thought that a person holds about something?

Belief

Which of the following describes learning?

Changes in an individual's behavior arising from experience

Which term refers to two or more people who interact to accomplish individual or mutual goals?

Group

__________ refers to changes in an individual's behavior arising from experience.

Learning

In the __________ stage of the adoption process, the consumer considers whether trying the new product makes sense.

evaluation

In the __________ stage of the adoption process, the consumer seeks information about the new product.

interest