MARK3336 Ch. 13 Video: Kohl's CEO on Amazon Partnership and Tech Investments

In the past, Kohl's has been losing sales to Amazon. Why then would it enter into a partnership with one of its most fierce competitors?

*Kohl's hopes to increase store traffic by bringing Amazon customers in

Kohl's is addressing the increasing importance of technology in the retail experience by investing in ___________________________.

*all of the above [self-checkout, the mobile experience, big data and machine-based learning, digital promotions]

Amazon's efforts to offer customers the option to return or purchase items in the physical world is a decision that most closely aligns with which of the elements of the retail marketing mix?

*distribution

With the Kohl's/Amazon partnership, customers can purchase items from Amazon online or through the Amazon mobile app, process a return through their Amazon account, and drop the item off at a Kohl's store without a box or label. This process is a great example of _______.

*omni-channel marketing

This video illustrates that Kohl's is addressing retail segmentation and targeting by ____________________________.

*personalizing its retail offering to meet the different needs of different types of customers