Marketing 021 - Quiz 1

A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product. What are the essential variables that the marketing manager combines?

Product, price, distribution, and promotion variables

Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets:

ideas

Marketing managers strive to develop a marketing mix that:

matches the needs of the target market.

Deciding to add insoles to a shoe would be a change in the ____ element of the marketing mix

product

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest. He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing. This most closely represents a decision about:

the best way to distribute his products.