Marketing

which of the following statements is true regarding security issues in advertising:

It is possible for individuals to download and use trademarked material from the internet without authorization.

Adapting to today's markets usually requires a business to

Keep up with technological changes

what is the role of selling in the economy

Keeps the economy moving

To sell appropriate cruises to clients, a travel agent must

Learn about the clients preferences

The Bart Company priced some products below cost to attract customers to the business, which is an illegal practice in some states. What pricing tactic is the Bart Company using?

Loss leader

Which of the following is an example of a stereotype:

Louis believes all people from a certain city act the same way.

Lucy, who works for the green corporation, is responsible for handling special events and responding to requests for information about the company. Lucy works in?

Marketing communications

What is one intellectual trait is characteristic of creative people?

Mental flexibility

One of the reasons that it is important to develop a good headline for a print ad is that?

More people read ad headlines than ads

What type of marketing has been created as a result of the technology that allows advertisers to email promotional messages to customers after customers have indicated they want to receiver the message.

Permission-based

When positioning a corporate brand, what is a marketer trying to determine by comparing the company's own product attributes with those of the competition?

Point of difference

What do public relations professionals strive to create for their companies?

Positive image

Although Sara's favorite soft drink is Diet Coke, she will order Diet Pepsi if a restaurant does not serve Diet Coke. This is an example of brand?

Preference

Alyssa's company has a rule in place that describes how employees should clock in and out of work each day. This is an example of a company?

Procedure

In which step of the new-product planning process do planners estimate the cost of production and make plans for packaging,labeling,brand name,promotion,and distribution?

Product development

Quentin wants people to see his restaurant as family-friendly and affordable. Which company goal is Quentin trying to achieve?

Project a certain image

A project is officially authorized to begin by the

Project charter

The purpose of customs duties is to

Protect a country's economy

What best describes the goal of amplified word-of-mouth promotion?

Providing information to activists to share with others

An email message that targets the right audience with the correct information is?

Relevant

Which of the following items are components that an advertising agency designs to include in a client's direct-mail campaign:

Reply card,sales letter, and decorative envelope

Which of the following is a disadvantage of organizing your business as a sole proprietorship

Responsibility for debts

Which of the following are the general rules set down by management to guide the personal selling effort:

Selling policies

what is the best way for an employee to obtain product specifications for a piece of office equipment.

Send a letter of inquiry to the vendor

Which of the following is an example of a business using email in a timely manner?

Sending customers a notice of tomorrow's sale

Which aspect of a project plan includes analysis of everyone who is affected by the project?

Stakeholder-management plan

Your class has a presentation from a guest speaker. Which of the following behaviors is most likely to help you support the speaker and demonstrate your interest in the presentation.

Take notes of the speaker's most important comment

what key element should always be included in a brochure that is communicating auto-repair services?

The business's telephone number

Which of the following identifies a basic characteristic of command economic systems:

The government owns and operates the majority of the means of production and distribution.

Which of the following statement is true about the relationship between GDP and consumer saving:

The growth of GDP is supported by consumer saving.

which element of the marketing plan reveals the possible problems a product might encounter in the marketplace?

Threats and opportunities analysis

To promote a new movie release, an advertising agency coordinates activities such as distributing character merchandise and other promotional items in a chain of restaurants. This is an example of a?

Tie-in

Why do businesses implement chains of command?

To keep business operations flowing smoothly

Why are many businesses looking for ways to reuse products by turning them into new product?

To solve the ethical problem of planned obsolescence

"Big Q" is also known as

Total quality management

If you do not know the target market for your advertisement, it makes it impossible to?

Understand and meet the customers wants and needs

A business uses a strategy that positions a new product directly against a similar item made by another company. To be successful in the marketplace, the business must first?

Understand customer needs better than the competition

Allison is attending a business seminar. Because the seminar presenter is speaking very quickly, Allison is having a difficult time taking accurate notes. What technique would help Allison take notes quickly?

Use abbreviations and symbols

what is the most important consideration in the selection of a type style for an advertisement?

Whether it is readable; nothing else matters if the ad cannot be read.

Which of the following advertising copy statements might lead to problems for the advertiser:

X-brand products may be harmful, but our products are safe.

Which advertising message reinforces the concept of materialism?

You can increase your social status by purchasing this product.

Most people usually choose the actions that

benefit them in the short term

Calista has very little saving and needs help with all aspects of financial planning, including setting goals, making a plan, and choosing appropriate investment products. She has little financial knowledge and a low tolerance for risk. What type of financial-services provider should she seek?

certified financial planner

For financial information to be reliable, it must also be

complete

You know that stealing is wrong, but your friends don't think it's a big deal to steal small items when shopping. You wonder if you should agree with them. You're dealing with an ethical dilemma caused by:

conflicting values

An advertising agency promising a client that it will not perform business activities for the client's direct competitors is an example of

contract exclusivity

when a business communicates customer-centric values and ideals to its employees on a consistent basis, it is developing its

corporate culture

A business organizes its budget information by?

creating categories

researchers assess the timeliness of marketing information to make sure that the information is

credible

A primary reason government regulate business accounting practices is to?

ensure consistent reporting

Jennifer's manager pointed out some areas for improvement in her last performance review. Now,Jennifer thinks she is a poor employee. This is an example of

false generalization

Greg attempts to help a customer at his store purchase a sofa, but after looking at all the available models, the customer decides not to make a purchase. Greg asks the customer why he doesn't want to buy and the customer explain that he can find similar sofas for a better price at other stores. By talking to the customer, Greg solicited ______________ that can help the store determine future pricing.

feedback

which of the following is a form of qualitative research:

focus group

Refusing to do things you really don't want to do is ________________ your self-esteem.

good for

Disadvantages of promotional actives are mainly caused by misuse and?

inability to achieve certain goals

A business that does not meet production goals due to absent employees is experiencing a(n) ____________ risk.

internal

One reason why the target market of a business affects its pricing is because consumers in each target market.

judge the value of products differently

The best way for businesses to communicate with customers is to

listen respectfully

An executive summary should

not be longer than 10% of the full report

A home-improvement supply company targets its advertising to plumbers, carpenters,mechanics, and electricians. This business has segmented the market based on?

occupation

When leading change, it's important to focus on

people

which of the following is an example of an advertising agency being involved in service marketing rather than institutional marketing:

performing intangible activities for clients

Marketers for a new brand of soda must decide which stores will sell their product. To help with this decision, the marketers analyze data for their previous product to see how well they sold in various stores. The marketers are using data to develop _______________ strategies?

place

When pitching promotional ideas to a client, an advertising agency's account executive should communicate his/her knowledge about the client's product and

possess excellent presentation skills

Last year, Ryan earned a salary of $32,500 and paid 15% in federal income taxes. This year, Ryan received a promotion, and his salary is now $36,750. Due to his salary increase, Ryan must pay 25% in federal incomes taxes. This is an example of a _______________ tax.

progressive

Financial planning can be described as a way to

realize what it takes to get the things you really want.

people sometimes resist change because they think that their opportunities for recognition may be

reduced

when checking a personal credit report for accuracy, you should

report suspicious activity immediately

Relational databases allow marketing researchers to

review many variables simultaneously

A business's buyers can obtain free product information about specific products through manufacturers

sales representatives

Your company has asked you to make recommendations for new hardware and software to replace the existing marketing-information system. What should you recommend?

software that decision makers can use with minimum training

Cash register tape is an example of a(n)

supply

which of the following responses expresses empathy:

"I am so sorry. I understand how difficult that must have been for you".

Which of the following is an example of encouragement:

"I believe in you!"

Calculate the cost of 14,250 column inches of advertising if the newspaper's per inch rate is $16.75, and the business receives a 14% volume discount?

$205,271.25

so a business can retrieve current customer and internal marketing information from a central location, it may use which of the following technological tools?

A database

Company A requires company B to carry certain products in order to obtain the product that company B really wants. This is an example of an illegal activity called

A typing agreement

Which of the following advertising agency employees work directly with the client company and the agency creative staff:

Account executives

A situation in which an ad agency would charge a fee for its services instead of a commission would be when the.

Agency prepares a local ad for the client

Lark Industries uses an intermediary to sell its goods. The intermediary does not buy the goods nor does it take title to them. What type of intermediary is Lark Industries using?

Agent

A provocative print-ad headline such as "How do you get 3,500 buffalo together for a cattle call" is used to?

Arouse curiosity

Sierra is decorating the kitchen in her new apartment. To do this, she determines that she needs to purchase towels, pick out a paint color for the wall, and organize her utensils. Sierra is

Breaking down the work

When developing taglines for its clients, advertising agencies must make sure that the statement are easy to remember and ?

Brief

In which part of the sales letter should a salesperson ask a customer to take action.

Conclusion

What can managers do to ensure that their employees are following the business's safety procedures in the workplace?

Conduct safety inspections

One of the main reasons why businesses carefully check advertising proofs is to?

Correct typographical errors

Which of the following is an example of demographic data that a business is likely to examine:

Customer's education level

Which of the following is an example of an employee who is accepting responsibility for his/her actions:

Cynthia admitted to her supervisor about the billing mistake that she made on the Andrew's account.

Shamir and Frieda both own salons in the same town. In a newspaper interview, shamir presents several untrue and negative facts about frieda's salon, and her business suffers as a result. Frieda is likely to file a tort action against Shamir for

Defamation

One way that advertising has a positive effect on society in general is by contributing to?

Economic growth

Which of the following is a result that is likely to occur when companies take positive actions.

Excellent business reputation

When writing a follow-up letter after a job interview, you should

Explain how you meet the business's needs

A local community college adding a degree in graphic design to its curriculum is an example of a product.

Extension

Lamar Enterprises is using a trademark that looks very similar to the Seward Company's trademark. To prevent Lamar from continuing to use the trademark, Seward can take legal action by

Filing an infringement lawsuit against Lamar

One of the types of discounts that magazines offer to advertisers is the ____________ discount.

Frequency

which of the following is a good indicator of how well a business is controlling its costs:

Gross Profit

Holly, Cary, and Rick are working on a project together, even though they are geographically far away from each other. They use the internet to work on document together, share file, and communicate quickly and easily. What type of software are Holly, Cary, and Rick using?

Groupware

State Street Bank sends text messages to its customers when $100 or more are withdrawn from their accounts. The Bank sends these notifications to reduce the risks associated with ?

Identity Theft

Which of the following is an example of a market change that has an effect on a business's sales forecast?

Increased concern for the environment

which of the following is an example if the digital convergence occurring on the internet:

Internet companies offering phone service