Marketing Advertising Terms
FTC Federal Trade Commission
oversees all commerce and commercial communications in the U.S.
Primary product promotion
Focuses on the product and its uses
Cost per thousand (CPM)
The cost of exposing 1000 readers to an ad
Spot commercials
Advertising commercials of one minute or less
Promotional advertising
Advertising designed to increase sales;create an interest, introduces new products, explain the product, supports personal selling,creates new markets
Media
Agencies, means, or instruments used to convey messages
Secondary product promotion
Focuses on a specific brand
Magazine rates
Bleed, spread, premium position, frequency discounts
Other advertising media
Blimps, skywriting, airplanes pulling banners
Network radio advertisement
Broadcasted from the studio till all affiliated radio across the country
Display newspaper rates
By the column inch (# of inches x # of columns) x rate = cost of the ad
Newspaper rates
Classified and display
Product promotion
Convinces potential customers to buy products
Radio advertising
Its estimated that radio reaches 96% of all people ages 12 and over. Best in the morning and the evening
Spectaculars
Outdoor advertising signs that use lights or moving parts
Painted bulletins
Painted billboards that are changed every six months to year
Classified newspaper rates
Pay a set rate for the ad
Standard outdoor sign
Placed near a highly traveled roads and freeways
Posters
Preprinted sheets put up like wallpaper on outdoor billboards and re changed three of four times a year
Types of media
Print, broadcast, online, specialty
Broadcast media
Radio and television advertisements. The average person who lives seventy years will spend 10 years of watching TV
Television rates
Rates vary with the time of day and programs. Primetime hours are 7 to 11 PM known as class AA time. Less-expensive classes A, B, C, D
Radio Spot
Refers to the geographical location an advertiser wants to reach
Specialty media
Relatively inexpensive, useful items with an advertisers name on them.
Television advertisements
The ultimate advertising for most because it can communicate a message with sound, action, and color
Outdoor media
The use of outdoor signs or billboards for advertising
Local radio advertisement
Used by local businesses for its target market
Nonstandard
Used by local firms at their place of business
National spot radio advertisement
Used by national firms to advertise on a station by station basis
Media costs
cost for advertising in newspapers, magazines, radio, online, and television
Cost per thousand formula
cost of the ad x 1000/ circulation (audience)
Institutional advertising
creates a favorable impression for a business or organization
media plan
detailed listing of where and when ads will run.
Slogan
is a catch phrase or group of words that is a special way of identifying the a product or company
Signature
is the logo or distinctive identification symbol of the company or product
Illustration
is the photograph or drawing used to draw attention.
Copy
is the text of an advertisement
Purpose of advertising
present message, information so well that the customer will buy the product also a way of pre-selling
Headline
the main and largest saying that gets the audiences attention