Marketing & Professional Sales Unit 4: Product Exam Review

A promise the manufacturer or seller of a product makes regarding the condition and quality of the product is known as: Select one: a. A warranty b. Financing c. Core benefit d. Contract

a. A warranty

Which of the following is considered an extended product feature? Select one: a. A warranty b. Core benefit c. Packaging d. Color

a. A warranty

___________ are packages with plastic molds surrounding the product. Select one: a. Blisterpacks b. Formpacks c. Boxes d. Bioplastics

a. Blisterpacks

Soda, candy, soap, and toothpaste are examples of what type of products? Select one: a. Convenience Goods b. Service Goods c. Specialty Goods d. Shopping Goods

a. Convenience Goods

_________ purchases are items purchased because of an urgent need, such as an umbrella in a rainstorm. Select one: a. Emergency b. Specialty c. Staple d. Shopping

a. Emergency

Molly purchases eggs that are labeled "AA". This type of label is known as a: Select one: a. Grade Label b. Descriptive Label c. Nutrition Label d. Brand Label

a. Grade Label

While in the introduction phase, a product's marketing may focus on promotions and describing the product. However, in the maturity stage how may the marketing differ? Select one: a. It will focus on retaining customers and warding off competition b. It will try and make the product seem new and innovative c. It will focus on the product's features and benefits d. It will attempt to revive sales of the product

a. It will focus on retaining customers and warding off competition

Gain® liquid laundry detergent includes products with varying sizes and scents. For the Gain® brand, liquid laundry detergent is considered a: Select one: a. Product Line b. Product Mix c. Product Item d. Service

a. Product Line

The total number of products a company offers, or makes available to its customers is known as the: Select one: a. Product Mix b. Product Width c. Product Depth d. Product Line

a. Product Mix

_______________ is the process which gives the business an opportunity to add new products or eliminate products that customers no longer want. Select one: a. Product Planning b. Manufacturing c. Product Design d. Advertising

a. Product Planning

When considering the concept of product mix, which refers to the range of product lines carried by company, this is classified as: Select one: a. Product Width b. Product Depth c. Product Breadth d. Product Length

a. Product Width

Joe's car is red, has four doors, a sunroof, and leather seats. This sentence describes what type of features of the car? Select one: a. Tangible b. Core c. Extended d. Generic

a. Tangible

Dove® soap bars contain ¼ moisturizing cream and the brand frequently uses this feature as a main point in their advertisements. This type of positioning is done: Select one: a. With regard to special features or benefits b. As an unfair advantage over the competition c. With regard to product lines d. In line with the competition

a. With regard to special features or benefits

The golden arches of McDonald's® and Apple's® Apple are examples of: Select one: a. Brand Names b. Brand Marks c. Trade Characters d. Trade Names

b. Brand Marks

Mountain Dew®. Barbie®, and Big Mac® are all examples of: Select one: a. Trade Names b. Brand Names c. Brand Marks d. Logos

b. Brand Names

Product positioning is about: Select one: a. Developing a product. b. Developing a perception about the product. c. Product quality decisions. d. Developing an ideal price for the product.

b. Developing a perception about the product.

________ product features are generally used to boost customer confidence and satisfaction and as an added incentive to purchase. Select one: a. Tangible b. Extended c. Intrinsic d. Generic

b. Extended

Competition begins to increase during this stage, which forces the company to adjust its marketing strategy. Select one: a. Decline b. Growth c. Introduction d. Maturity

b. Growth

A(n) ___________ is an intangible, valuable action, deed, or effort performed to satisfy a need or to fulfill a demand. Select one: a. Offering b. Service c. Commodity d. Attribute

b. Service

Before the purchase of a __________ product, the buyer typically compares the features, attributes, and prices of their options. Select one: a. Emergency b. Shopping c. Convenience d. Impulse

b. Shopping

Jacob will only wear Adidas athletic shoes and will not wear any other brand. To Jacob, Adidas athletic shoes are what type of product? Select one: a. Staple Product b. Specialty Product c. Impulse Product d. Shopping Product

b. Specialty Product

Items such as bread, eggs, and shampoo are _________ products because they are purchased on a regular basis. Select one: a. Shopping b. Staple c. Emergency d. Specialty

b. Staple

Decisions regarding positioning techniques should be based on the needs and wants of the: Select one: a. Executives b. Target Market c. Shareholders d. Industry

b. Target Market

Some packaging, such as blisterpacks, may be used to protect the product and help prevent: Select one: a. Misuse b. Theft c. Purchases d. Convenience

b. Theft

Examples of this branding element include the Pillsbury Doughboy® and Tony the Tiger®. Select one: a. Mascot b. Trade Character c. Brand Mark d. Logo

b. Trade Character

Which of the following might a company try in order to extend a product's life cycle and boost its sales? Select one: a. Redesign, repackage, or reformulate the product b. Make the product regional c. All of these d. Discount the product

c. All of these

Which of the following sentences describes the benefit of a warranty to the consumer? Select one: a. Time does not have to be invested to search for a company to undertake the repairs. b. Avoids the anxiety and financial loss of an unexpectedly high repair bill. c. All of these d. Knowledge that if a product is not repairable, it will be replaced.

c. All of these

When manufacturers of drinks, sold in six-packs, changed from plastic to biodegradable rings, this addressed which of the following? Select one: a. Product protection b. Theft reduction c. Customer wants and needs d. Product identity

c. Customer wants and needs

Over the years, Campbell's Soups have released new products and flavors, redesigned their soup cans, and introduced new marketing techniques. These actions were done in an effort to: Select one: a. Extend the introduction phase of the product life cycle b. Decrease market share c. Extend the life cycle of their products d. Match the competition

c. Extend the life cycle of their products

___________ features are the core reasons people buy a product. Select one: a. Tangible b. Extended c. Generic d. Intrinsic

c. Generic

Product planning involves key activities. Which of the following would not factor into these activities? Select one: a. Retiring products. b. Development of new products. c. Having a commitment from the surrounding community. d. Extending and modifying existing products.

c. Having a commitment from the surrounding community.

A large soft drink manufacturer's product offerings consists of: soft drinks, sports drinks, water, and snack foods. Which of the following describes this manufacturer's product mix? Select one: a. It has a small product mix length b. It has a great product consistency c. It has a large product mix width d. Its product mix is deep

c. It has a large product mix width

Which of the following is a generic feature of a lightbulb? Select one: a. The lightbulb comes with a one year warranty b. The color of the light is warm and yellow c. It provides light d. The lightbulb is energy efficient

c. It provides light

At what stage must the business decide whether or not it can continue to make product improvements, maintain market share, and extend the life of the product? Select one: a. Decline b. Growth c. Maturity d. Introduction

c. Maturity

Increasing a company's ______________ can involve adding new, related products to an existing product line or increasing the number of varieties of a particular product offered. Select one: a. Product Consistency b. Product Width c. Product Depth d. Product Length

c. Product Depth

The function of _________________ involves the process which gives a business key opportunities for the development of new products, extending and/or modifying existing products, and the possibility of retiring products offered. Select one: a. Production b. Finance c. Product Planning d. Marketing

c. Product Planning

Attractive and visually appealing packages draw the customer in, and have a direct tie-in to: Select one: a. Product Protection b. Product Convenience c. Product Promotion d. Product Information

c. Product Promotion

Products sought because of their brand image, quality, unique characteristics, or a customer's brand loyalty are known as: Select one: a. Staple Goods b. Convenience Goods c. Specialty Products d. Shopping Goods

c. Specialty Products

Of the following statements, which would not be true about product decisions? Select one: a. There is little room for trial and error with product decisions because they can be costly. b. Because customers' needs may change often and rapidly, product mix decisions need to be made more than once. c. There is always room for trial and error with any new product. d. These decisions will involve the attributes, features, style and design and the quality level.

c. There is always room for trial and error with any new product.

The legal name of a business or corporation is known as a: Select one: a. Brand b. Trademark c. Trade Name d. Brand Logo

c. Trade Name

What type of positioning is common strategy among companies that offer the same or similar products? Select one: a. With regard to products in the line b. Highlighting special features and benefits c. With existing products d. Against the competition

d. Against the competition

Levi Strauss and Co. offers a "stitched on" proof of authenticity in the form of a patent and trademark "certificate" with each garment. This is an example of what type of label? Select one: a. Marketing Label b. Descriptive Label c. Purchase Label d. Brand Label

d. Brand Label

Which type of label may provide instruction on proper use and care, warranty information, hazard notices, or instruction on how to wash or care for the product? Select one: a. Brand Label b. Nutrition Label c. Food Label d. Descriptive Label

d. Descriptive Label

Which of the following is considered an extended product feature? Select one: a. Quality b. Design c. Packaging d. Financing

d. Financing

When is a service contract beneficial? Select one: a. For products which are easily replaced, or staple products. b. In all instances. c. For inexpensive electronics. d. For highly technical equipment or any product requiring expertise for repair.

d. For highly technical equipment or any product requiring expertise for repair.

This stage is typically one of the least profitable in the product life cycle because of initial product development costs and advertising: Select one: a. Growth b. Decline c. Maturity d. Introduction

d. Introduction

Product mix width is the number of product _______ a business sells, while the product mix depth is the number of ________ the business offers within each product line. Select one: a. Brands; Items b. Items; Lines c. Brands; Lines d. Lines; Items

d. Lines; Items

___________ is a marketing technique which aims to establish the product's identity within the mind of the consumer and differentiate the product from competitors. Select one: a. Mass Marketing b. Segmentation c. Strategizing d. Positioning

d. Positioning

The number of items within each product line is known as product: Select one: a. Product Width b. Product Mix c. Product Consistency d. Product Depth

d. Product Depth

A _________ is a legal protection of a word, phrase, design and/or symbol that identifies and distinguishes the brand or product from those of competitors. Select one: a. Brand Name b. Logo c. Copyright d. Trademark

d. Trademark