marketing ch 16
Isabella's company has decided to stop advertising in the local news magazine because it learned that the magazine burns all of its waste and sends toxic fumes into the environment. Isabella's company is using _____ greening as a strategy.
tactical
The environmental marketing strategy that involves implementing limited change within a single area of an organization is known as ___ ____
tactical greening
As the text notes, approximately _______ of firms in Japan use social media and digital technology tools to engage with customers on the sustainability of their goods and services. Multiple choice question. 35% 50% 10% 95% 80%
80%
Joshua believes that his company's environmental marketing strategy should focus on differentiating his company from all of the competition. Which strategy should Joshua use to accomplish this? Multiple choice question. Eco-efficiency Beyond compliance leadership Sustainable value innovation Environmental cost leadership Eco-branding
Beyond compliance leadership
Which aspect of corporate social responsibility focuses on being profitable? Multiple choice question. Legal Philanthropic Social Ethical Economic
Economic
Return on investment (ROI) is an example of a(n) ______ measurement used in an audit. (Quantitative/Qualitative)
quantitative
When a company redesigns its packaging to reflect ecological views, it is an example of _____-_____ greening
quasi strategic
Since green products sometimes cost more to produce than traditional products, it is logical for a company to employ the ____ _____ _____ marketing strategy in order to recoup these costs.
environmental cost leadership
The Clean Water Act and the Energy Policy Act are both examples of _______. Multiple choice question. global restrictions environmental regulations greenhouse emissions FDA decisions NAFTA agreements
environmental regulations
When a citizens' group forms to advocate the preservation of a community park that is scheduled to be replaced by a shopping mall, it is an example of _______. Multiple choice question. environmentalism consumerism green marketing corporate social responsibility
environmentalism
When a citizens' group forms to advocate the preservation of a community park that is scheduled to be replaced by a shopping mall, it is an example of _______. Multiple choice question. green marketing consumerism environmentalism corporate social responsibility
environmentalism
_____ refers to the moral standards expected by a society.
ethics
True or false: Since Gina Gomez works for a nonprofit organization, corporate social responsibility does not impact her job. True false question. True False
false
As the owner of the company, Trisha wanted to be able to give back to society. She decided to forego her salary for the first three months of the year and give that money out as grants to local non-profit groups. Which dimension of corporate social responsibility is Trisha demonstrating? Multiple choice question. Legal Economic Ethical Philanthropic Dynamic
Philanthropic
Which of the following is associated with companies using the marketing strategy known as environmental cost leadership? Multiple choice question. Wholesale pricing Low overhead Price premium Differential value Low inventories
Price premium
Which of the following would a customer consider when purchasing a product today that he or she would most likely not have thought about when purchasing a product sixty years ago? (Check all that apply.) Multiple select question. Price Product origins Performance Packaging Manufacturing Convenience
Product origins Packaging Manufacturing
Which of the following are examples of environmental marketing activities? (Check all that apply.) Multiple select question. Quasi-strategic greening Sustainable greening Strategic greening Consumer greening Tactical greening
Quasi-strategic greening Strategic greening Tactical greening
Which of the following are goals associated with the eco-efficiency environmental marketing strategy? (Check all that apply.) Multiple select question. Reduce environmental impact Green brand Target stakeholders Competitive differentiation Lower costs
Reduce environmental impact Lower costs
What communication tool has allowed marketers to evolve from being reactive in their CSR activities to being proactive? Multiple choice question. B2C Advertising Social media B2B Advertising Public relations Classifieds
Social media
What communication tool has allowed marketers to evolve from being reactive in their CSR activities to being proactive? Multiple choice question. Social media Public relations B2C Advertising B2B Advertising Classifieds
Social media
Which environmental marketing strategy is based on a holistic approach? Multiple choice question. Tactical greening Sustainability greening Quasi-strategic greening Strategic greening B2C greening
Strategic greening
_____ is described as a commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs.
Sustainability
Which type of marketing involves the processes of creating, communicating, and delivering value to customers in a way that recognizes and incorporates current needs without compromising the ability of future generations to meet their own needs? Multiple choice question. Civic Sustainable Relationship Environmental B2B
Sustainable
_____ tourism refers to the practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment.
Sustainable
As an example of how social media can be used to enhance a company's CSR efforts, which retailer implemented a program called "Turn Summer Play into Summer Learning" in an effort to demonstrate its commitment to education and connect with current and future customers? Multiple choice question. Apple Macy's Wal-mart Target Dell
Target
True or false: Jack's company has been in business for 20 years. Recently the company adopted an initiative to reduce landfill waste and as a result, 40% of the company's products are now made using less packaging. This demonstrates a benefit of a sustainability vision. True false question. True False
True
True or false: The benefits of an environmental marketing strategy extend to virtually all of a firm's stakeholders when the strategy is effectively integrated within a firm's general marketing plan. True false question. True False
True
The Global Sustainable Tourism Council was formed by the _______ in an effort to promote best practices in sustainable tourism around the world. Multiple choice question. Food and Drug Administration United Nations U.S. Congress European Union British Parliament
United Nations
As noted in the text, Coca-Cola in Great Britain appointed a Green Team as part of its sustainability vision. The Green Team encourages _______ to practice sustainable choices. Multiple choice question. competitors customers employees communities supply partners
employees
Corporate volunteerism involves having _______ volunteer their time or talents for charitable, educational, or other worthwhile activities in the community. Multiple choice question. students customers employees investors
employees
Consumerism activities are typically initiated by _______. (Check all that apply.) Multiple select question. employees government entities competitors citizens management
government entities citizens
Another name for environmental marketing is ____ marketing.
green
The European Union placed a ban on incandescent light bulbs which provided marketers with an opportunity to sell green products to the European market. This demonstrates how _______ can present challenges and opportunities to global environmental marketing. Multiple choice question. discounts education politics wealth promotion
politics
The local bank recently redesigned its logo to reflect the environmentally-friendly initiatives the bank has implemented. Each department within the bank will need to incorporate the logo into the materials it uses and the marketing department is responsible for placing the logo in all advertising and promotional materials. This is an example of _______ greening. Multiple choice question. quasi-strategic sustainable consumer tactical strategic
quasi-strategic
When a company develops a focus on fulfilling the economic, legal, ethical, and philanthropic dimensions, it can express this focus by preparing a formal corporate social responsibility _____
statement
The United Nations report entitled, Our Common Future, laid the groundwork for the modern understanding of ____
sustainability
_____ _____ is the process of creating, communicating, and delivering value to customers in a way that recognizes the concept of sustainability.
sustainable marketing
Whole Foods and the customers who shop there would be considered part of _______ because the store and the customers are both sustainability-oriented. Multiple choice question. the green market CSR the B2B market Civic 50 the consumerism movement
the green market
In a world-wide survey conducted by the management consulting firm, McKinsey, it was found that _______ of the nearly 2,000 executives surveyed considered sustainability very or extremely important in new product development, reputation building and overall corporate strategy. Multiple choice question. 80% 95% 5% 15% 50%
50%
Studies show that 96% of European consumers say that protecting the environment is important to them while in the United States, approximately _______ of consumers claim to act on environmental concerns. Multiple choice question. 60% 30% 10% 80%
80%
Which of the following are examples of corporate volunteerism? (Check all that apply.) Multiple select question. A corporation donates to a school fundraiser. A company decides to bring all of its manufacturing efforts back to the United States from Asia. A firm's employees step in to help clean up when a local daycare facility is destroyed by a flood. The employees of a major hardware firm help to repair houses for those in need in the local community.
A firm's employees step in to help clean up when a local daycare facility is destroyed by a flood. The employees of a major hardware firm help to repair houses for those in need in the local community.
Which of the following accurately describes the green market? Multiple choice question. The lack of available goods dedicated to sustainability A group of sustainability-oriented customers and the businesses that serve them An aspect of the marketing mix which focuses on promotion and price Consumers who lack knowledge regarding the availability of sustainable goods A company's focus to design sustainable products of the highest quality
A group of sustainability-oriented customers and the businesses that serve them
The three levels of environmental marketing (tactical greening, quasi-strategic greening, and strategic greening) are governed by the overall environmental strategy a company chooses to implement. Which of the following are environmental marketing strategies? (Check all that apply.) Multiple select question. Green market Quasi-strategic Beyond compliance leadership Eco-efficiency Eco-branding Environmental cost leadership Sustainable value innovation
Beyond compliance leadership Eco-efficiency Eco-branding Environmental cost leadership Sustainable value innovation
The law which places limits on greenhouse emissions is known as the _______. Multiple choice question. Clean Water Act Energy Policy Act Clean Air Act Bio-Fuel Bill
Clean Air Act
Which of the following is cited in the text as being the basis for corporate social responsibility, sustainability and environmentalism whether they are domestic or global efforts? Multiple choice question. Values Profits Communication Ethics Psychology
Communication
____ refers to a movement made up of citizens and government entities that focuses on protecting consumers and promoting their interests.
Consumerism
Which environmental marketing strategy is especially beneficial for a company to use when it is difficult for another company to imitate the environmental impact of a product? Multiple choice question. Beyond compliance leadership Eco-efficiency Environmental cost leadership Sustainable value innovation Eco-branding
Eco-branding
Mallory bought shares of Target stock in hopes that she would make a profit she could put toward her children's college funds. Which dimension of corporate social responsibility is Mallory relying on from Target? Multiple choice question. Legal Economic Ethical Social Philanthropic
Economic
_____ refers to a movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment. Multiple choice question. Behaviorism B2C marketing Relationship marketing Volunteerism Environmentalism
Environmentalism
Sanjay knew that his company would make a bigger profit if it used zippers imported from Thailand, but he didn't feel right using the product because he knew it was inferior and customers expected high-quality clothing. Which dimension of corporate social responsibility is Sanjay demonstrating? Multiple choice question. Ethical Philanthropic Dynamic Legal
Ethical
True or false: Baby boomers are not concerned with environmentally-friendly shopping. True false question. True False
False
Corinne works for a large manufacturing company that is in the process of developing a corporate social responsibility program. The first thing the company wants to do is have Corinne meet with local environmentalists to understand the best way to reduce emissions from the manufacturing process. Which aspect of developing a corporate social responsibility program is Corinne involved with? Multiple choice question. Good stakeholder management Good corporate leadership Placement of CSR into community Integration of CSR into corporate policy Integration of CSR into all divisions of the company
Good stakeholder management
Prior to building the new manufacturing facility, the company held town meetings to understand concerns the community might have about water run-off and refuse removal once the new building was in place. What key element of developing a successful corporate social responsibility program did the company exhibit? Multiple choice question. Good stakeholder management Integration of CSR into all divisions of the firm Integration of CSR into corporate policy at all levels Sustainable marketing practices Good corporate leadership
Good stakeholder management
Which of the following questions would be logical for a company to address when developing a sustainability vision? (Check all that apply.) Multiple select question. How is the world enriched by our goods or services? What is our major impact on society? When is the best time to analyze our competition? How do our current costs account for inflation? How does our business strategy reflect our impact on society?
How is the world enriched by our goods or services? What is our major impact on society? How does our business strategy reflect our impact on society?
Which of the following efforts demonstrates environmentalism? Multiple choice question. In order to minimize the chance of an oil spill, the corporation installed rubber liners in each of its oil tanks. Holly shops at the grocery store having the best sale and doesn't mind traveling a little further to get a good deal. The company decided to eliminate all sales overseas and focus on local sales. Thomas is known for comparing the ingredients in store brands with those in the manufacturer's brand.
In order to minimize the chance of an oil spill, the corporation installed rubber liners in each of its oil tanks.
Which of the following factors should be considered when conducting an audit? (Check all that apply.) Multiple select question. Inclusion of all significant stakeholders Measurements should be quantitative Measurements should be qualitative Assessment of previous regulations
Inclusion of all significant stakeholders Measurements should be quantitative Measurements should be qualitative
Which of the following is the focus of sustainable tourism? Multiple choice question. Maximizing the social and economic benefits of the local community Denigrating the cultural heritage of the local community Negating the economic benefits for the local community Ignoring the environment of the local community
Maximizing the social and economic benefits of the local community
Companies owned by members of the European Union would be more likely to rationalize sustainability strategies based on which of the following concepts? (Check all that apply.) Multiple select question. Bottom-line terms Moral commitment Citizenship Economics Corporate accountability
Moral commitment Citizenship Corporate accountability
Which of the following statements is true for companies that make a commitment to environmental concerns? Multiple choice question. The company often earns favorable public opinion and loyal customers. The company automatically loses money in the first few years as it establishes "green" products. The company is controlled by the government in order to enforce the regulations. The company saves in shipping and production costs. The company is viewed by competitors as a "nonthreat."
The company often earns favorable public opinion and loyal customers.
A U.S.-based company would be more likely to point to how sustainability efforts affect the company's _______ when rationalizing these efforts. Multiple choice question. bottom line social media moral commitment corporate accountability worldview
bottom line
GE developed the Ecomagination Challenge as a part of its CSR efforts. The premise of this social media effort is that _______. Multiple choice question. vendors are required to submit energy cost forms on a monthly basis so GE can adhere to federal standards employees are challenged to cut energy use in half in their own departments all of the global off-shoots of GE have a way to follow the sustainability efforts happening in the U.S. businesses, innovators and students can develop clean energy ideas and submit them for funding
businesses, innovators and students can develop clean energy ideas and submit them for funding
The environmental marketing strategy known as beyond compliance leadership focuses on _______. Multiple choice question. creating a credible green brand identifying environmentally-friendly practices that also have the effect of creating cost savings within an organization finding a price premium for a company's environmentally-friendly products re-shaping the industry by creating differential value for customers and making financial and environmental contributions to society communicating to stakeholders the company's attempts to adopt environmentally-friendly practices
communicating to stakeholders the company's attempts to adopt environmentally-friendly practices
An explosion at a nuclear facility was contained and no contaminants were released into the air. However, many of the local residents were concerned and as a result, the nuclear facility held town meetings to explain what had happened and installed new alarm systems that would warn the community if anything dangerous was ever released in the air in the future. The facility is demonstrating _______. Multiple choice question. corporate social responsibility sustainable marketing green marketing the Four Ps shareholder investing
corporate social responsibility
As the Executive Director of HCSI, Gina Gomez leads the organization's efforts to develop relationships with socially responsible firms interested in supporting the local community and its citizens. These efforts maximize the positive impact and minimize the negative impact of businesses on society and as such are an example of ____ ____ _____.
corporate social responsibility
The policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities is known as _______. Multiple choice question. corporate volunteerism return on investment green marketing community marketing public relations
corporate volunteerism
As the result of globalization, it is imperative for marketers to develop strategies that fit within both ____ and _____ markets
domestic and international
Sherees purchased a Chevy Volt because it was advertised as the car to buy to improve gas mileage and lower gas costs. Chevy used the ____-_____ environmental marketing strategy to promote this car.
eco branding
The environmental marketing strategy that focuses on creating a credible green brand is called ____-_____
eco branding
If a company wants to reduce costs and the environmental impact of its activities, the marketing department should suggest the environmental marketing strategy known as _______. Multiple choice question. eco-branding environmental cost leadership beyond compliance leadership eco-efficiency sustainable value innovation
eco-efficiency
Strategic greening is an environmental marketing activity that _______. Multiple choice question. involves substantive changes in marketing actions as well as broad-based coordination of non-marketing activities centralizes the activities of marketing and warehouse production sources involves implementing limited change within a single area of an organization integrates and coordinates all of a firm's activities on environmental issues across every functional area
integrates and coordinates all of a firm's activities on environmental issues across every functional area
Strategic greening is an environmental marketing activity that _______. Multiple choice question. involves substantive changes in marketing actions as well as broad-based coordination of non-marketing activities integrates and coordinates all of a firm's activities on environmental issues across every functional area centralizes the activities of marketing and warehouse production sources involves implementing limited change within a single area of an organization
integrates and coordinates all of a firm's activities on environmental issues across every functional area
Even though it had not been approved by the state authorities, the gas company went ahead and began drilling for additional sources. The gas company was in defiance of the _______ dimension of corporate social responsibility. Multiple choice question. legal economic ethical social philanthropic
legal
As the text states, in order to get stakeholders to agree to sustainability initiatives, it is the job of _______ to communicate a sustainability vision. Multiple choice question. the Finance department salespeople the C.E.O. marketers
marketers
A company selects the environmental marketing strategy it will use based on its competitive advantage and overall _____ strategy
marketing
An organization's corporate social responsibility program is typically developed by the ____ department.
marketing
Which department in a company would be primarily responsible for developing the ideas and strategies behind a CSR program? Multiple choice question. Finance Human resources Marketing Advertising Sales
marketing
Enron and Arthur Andersen are two well-known cases of companies that met their demise when they failed to _______. Multiple choice question. be good corporate citizens be profitable employ people from diverse backgrounds obey the law be social
obey the law
The _____ dimension of CSR is associated with a company donating to charitable causes.
philanthropic
As the text relates, the global environmentalism efforts of the U.K. retailer, Marks & Spencer, demonstrate how such efforts can be profitable for a company. While Marks & Spencer spent $323 million over five years to implement a sustainability strategy, in _______ years the investment had paid for itself. Multiple choice question. five three four one two
two
Corporate ____ refers to the practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities.
volunteerism
