marketing ch 3

which of the following is a reason for business legislation? a. to ensure that competition is unregulated b. to provide legal guidelines for businesses and marketers without actually enforcing them c. to protect consumers from unfair business practices d. to ensure that companies make profits e. to remove legal regulations from the free market economy.

c. to protect consumers form unfair business practices

in addition to income levels, marketers need to pay attention to _________, which has created a tiered market. a. income distribution levels b. saving patterns c. foreign exchange rates d. consumer debt e. interest rates

a. income distribution levels.

the children's online privacy protection act in the US enforces laws for what reason? a. prohibits online service operators from collecting personal information from children b. makes deceptive, misleading, and unfair practices illegal regardless of injury to competition c. bans the sale of hazardous toys and articles d. regulates the distribution of unsolicited commercial e-mail e. establishes procedures to avoid unwanted telephone solicitations

a. prohibits online service operators form collecting personal information from children

which of the following correctly lists the actors in a company's microenvironment? a. the company, suppliers, marketing intermediaries, customer markets, competitors and publics b. the company, customers, suppliers, demographic forces, cultural forces and publics c. the company, suppliers, marketing intermediaries, technological forces, competitors and cultural forces d. the company, customers, suppliers, demographic forces, cultural forces, and competitors e. demographic forces, economic forces, technological forces, cultural forces, political forces, and customers

a. the company, suppliers, marketing intermediaries, customer markets, competitors and publics

the demographic economic, natural, technological, political and cultural forces that affect a company's ability to serve its customers make up which of the following? a. technological environment b. macroenvironment c. marketing environment d. cultural environment e. microenvironment

b. macroenvironment

what is the single most important demographic trend in the US today? a. increasing diversity b. the changing age structure of the population c. a better educated population d. geographic population shifts e. changes in the american family

b. the changing age structure of the population

peoples views of themselves, others, organizations, and nature are part of which macro environment force? a. demographic force b. natural forces c. cultural forces d. technological forces e. political forces

c. cultural forces

which of the following is an important trend in the natural environment of which marketers should be aware? a. decreased government intervention b. decreasing costs of nonrenewable resources c. shortages of raw materials d. a decrease in consumer concern towards the environment e. decreased pollution

c. shortages of raw materials

from a marketing standpoint, which of the following is the BEST describes Baby Boomers? a. the blend the online and offline worlds seamlessly as they socialize and shop b. they are slowing down as they age c. tehy consitute a lucrative market for financial services, new housing and home remodeling, new cars, travel and entertainment, eating out and health and fitness products d. they tend to research products before they consider a purchase e. they are more likely to be receptive to irreverent ad pitches that make fun of convention and tradition

c. they constitute a lucrative market for financial services, new housing and home remodeling, new cars, travel and entertainment, eating out and health and fitness products

to exercise their social responsibility, many companies are linking themselves to what type of marketing? a. generational b. environmental c. intermediaries d. cause-related e. technological

d. cause-related

forces in a company's macro environment that shape opportunities and pose threats to the company include what? a. competitors, suppliers, natural, publics, and culture b. competitors, marketing intermediaries, publics, natural and customers c. demographics, technology, culture, political and publics d. demographic, economic, natural, technological, political/social and cultural forces e. competitors, marketing intermediaries, deomgraphics, political, and technology

d. demographic, economic, natural, technological, political/social, and cultural forces

the role of a company's marketing intermediaries is to do which of the following? a. provide the resources needed by the company to produce goods and services b. determine which products a company should market c. manage the company Human Resources efforts d. help the company find, promote, sell and distribute products e. purchase the company's product

d. help the company find, promote, sell and distribute products

according to the text, ___________ are perhaps the most dramatic forces affecting todays marketing strategies. a. economic forces b. political forces c. natural forces d. technological forces e. demographic forces

d. technological forces

the group of economic factors that affect consumers purchasing power and spending patterns is called _______________. a. income distribution b. demographic information c. macro environment d. the economic environment e. the value market

d. the economic environment

how does the microenvironment of a company differ from its macroenvironment ? a. the microenvironment deals with the big problem, whereas the macro environment deals with trivial problems b. the microenvironment uses more financial resources than the macro environment c. the microenvironment is company based, whereas the macro environment is customer based. d. the microenvironment deals with the company, suppliers, marketing intermediaries, customer markets, competitors and publics e. the microenvironment affects a larger portion of the company than the macro environment

d. the microenvironment deals with the company, suppliers, marketing intermediaries, customer markets, competitors, and publics

which of the following identifies a change in the technological environment that could affect the success of a business? a. a company develops a customer support program that customers rate twice as responsive as the previous program b. a company develops a new warranty that lasts as long as its predecessor c. a company packages its product to be twice the size of its predecessor d. a company develops a new battery that costs twice as much as its predecessor. e. a company develops a new battery that lasts twice as long as its predecessor.

e. a company develops a new battery that lasts twice as long as its predecessor.

firms that develop strategies to change the environment - instead of assuming that strategic options are bounded by the current environment - are being ________________. a. shortsighted b. unethical c. reactive d. passive e. proactive

e. proactive

which of the following is NOT a problem involving the natural environment that marketers need to consider? a. government regulations b. raw materials shortages c. greenhouse gases d. pollution e. the aging US population

e. the aging US population

what advice would you give a firm about how to respond to the changing marketing environment? a. do not do anything until competitors respond b. watch environmental changes but react only when absolutely necessary c. accept the fact that things change and not much can be done about it. d. if the current strategy is working, there is no need to respond to environmental changes. e. whenever possible, take a proactive approach to the environment

e. whenever possible, take a proactive approach to the environment